Role Description The Director, Trade Marketing is responsible for driving WhistlePig’s commercial activation, sell-in, and sell-out performance across on- and off-premise channels. This role owns the translation of brand strategy into customer-facing programs, distributor toolkits, Point of Sale (POS) and in-market execution that deliver volume, visibility, and velocity. Working closely with Brand Marketing, Sales, and the National Brand Ambassador, the Trade Marketing Director ensures WhistlePig shows up in-market with clarity, consistency, and commercial effectiveness—while maintaining the brand’s premium edge. This role is highly executional, customer-facing, and performance-driven, serving as the primary link between brand ambition and field reality. Key Responsibilities - Trade Strategy & Channel Activation: - Develop and lead on- and off-premise trade strategies aligned to brand and commercial priorities. - Define channel roles, activation principles, and program guardrails. - Own trade calendars, focus selling periods, and program phasing. - Ensure trade strategy aligns with distributor and key account needs. - Sales & Distributor Enablement: - Lead development of sell-in and sell-out toolkits, including sales decks, product sheets, POS, and activation playbooks. - Own Point of Sale (POS) strategy, planning, production, customization, allocation, and in-market deployment across channels. - Partner with Brand Marketing to ensure POS creative aligns with brand standards, campaign intent, and brand guardrails. - Manage POS vendors, production timelines, quantities, and inventory. - Establish POS execution standards and compliance expectations in-market. - Track POS effectiveness, ROI, and execution quality; optimize based on performance and field feedback. - Partner with Sales to support key distributor and customer meetings. - Brand Program Translation: - Translate brand strategies and campaigns into commercially effective trade programs. - Partner with Brand Marketing to adapt national campaigns for in-market execution. - Ensure programs drive trial, distribution, and velocity while protecting brand equity. - Manage program customization within agreed brand guardrails. - In Market Execution & Performance: - Own execution standards for trade programs across markets. - Track program performance, distribution, displays, and sell-through. - Analyze performance data and recommend optimizations. - Conduct market visits and field immersions to ensure execution quality. - National Brand Ambassador Leadership: - Lead, coach, and develop the National Brand Ambassador. - Align ambassador priorities with brand and trade objectives. - Ensure education, advocacy, and storytelling support commercial goals. - Integrate ambassador activity into trade programs and market plans. - Cross Function Collaboration: - Serve as the primary Trade Marketing partner to Brand Marketing, Sales, and Brand Homes. - Collaborate with Operations and Supply Chain on program feasibility and timing. - Ensure alignment between trade priorities and inventory realities. - Provide field feedback to inform brand planning and innovation. - Budget & Project Management: - Own trade marketing A&P spend and program budgets. - Manage program estimates, POs, and invoice approvals. - Track ROI and effectiveness of trade investments. - Identify efficiencies and opportunities to improve spend productivity. - Prestige & Private Client Programming: - Own execution of the Private Client Dinner Series across priority markets. - Partner with Brand Marketing to ensure portfolio priorities and storytelling are reflected. - Collaborate with Sales on guest strategy, account selection, and revenue targets. - Manage logistics, budget, KPIs, and ROI tracking. - Ensure super-aged and limited releases are activated strategically in prestige environments. - Oversee distributor-led experiential activations tied to key innovation or prestige launches. Qualifications - Experience in trade marketing or related field. - Strong understanding of brand strategy and execution. - Proven ability to manage multiple projects and priorities. - Excellent communication and collaboration skills. Requirements - Ability to travel as needed. - Strong analytical skills and data-driven decision-making. - Experience with budget management and financial analysis. Benefits - Compensation range of $150,000 - $165,000, plus an annual bonus. - Paid personal time off, paid sick time, paid volunteer time, and paid holidays. - Industry-leading paid parental leave benefits. - Subsidized insurance plan through Cigna (health), Delta (dental and vision), and Renaissance (accident and STD/LTD/AD&D coverages as well as life insurance). - Support and resources via EAP access through our health insurance program. - Financial wellness benefits through FinFit. - Safe Harbor 401K plan with generous company match.

• Support the tactical rollout of the unified Fuze Health brand across internal and external materials, ensuring consistent messaging and visual identity • Assist with rebranding key assets and digital platforms in collaboration with internal teams and external partners • Plan and execute integrated marketing campaigns across email, social media, and digital channels to support brand awareness and demand generation initiatives • Create and manage content across multiple formats, including newsletters, marketing collateral, web copy, and social media posts • Maintain and update the marketing and communications calendar to ensure consistent and timely messaging across client- and market-facing channels • Plan and execute logistics for trade shows, webinars, and the annual client conference, ensuring strong brand representation and a seamless attendee experience • Support client engagement programs such as quarterly webinars and branded promotional items for clients and prospects • Assist with execution of the annual marketing plan and help track budgets for events, advertising, and sponsorships • Create and update internal marketing assets and presentations to support cross-functional teams and reinforce brand consistency • Manage content updates and user access for the client portal, coordinating with developers to ensure content remains current and on-brand

For over 20 years, Smartsheet has helped people and teams achieve–well, anything. From seamless work management to smart, scalable solutions, we’ve always worked with flow. We’re building tools that empower teams to automate the manual, uncover insights, and scale smarter. But more than that, we’re creating space– space to think big, take action, and unlock the kind of work that truly matters. Because when challenge meets purpose, and passion turns into progress, that’s magic at work, and it’s what we show up for everyday. We are seeking a Principal Field Marketing Manager to lead strategy and demand orchestration for our Public Sector market. In this role, you are a strategic partner to Public Sector sales leadership and a key architect of Smartsheet’s field marketing engine within this highly regulated and specialized segment. You are accountable for driving pipeline velocity, defining investment strategy, and establishing the operational rigor required to win in complex government and educational accounts. This is a role for a seasoned marketing leader who understands the unique procurement cycles and stakeholder dynamics of the Public Sector. You will look beyond individual tactics to build scalable marketing "plays" that resonate with government decision-makers, ensuring Smartsheet maintains a world-class presence that drives measurable revenue impact across the SLED landscape. This role reports to the Sr. Director, Field Marketing and can be based in our Bellevue, WA office or remotely from anywhere in the US where Smartsheet is a registered employer. What You’ll Do: - Drive SLED Pipeline & Engagement: Achieve account and segment pipeline and engagement goals through targeted marketing strategies and tactics tailored to the unique requirements of State, Local, and Education entities. - Own Public Sector Segment Strategy: Align marketing investment directly to SLED revenue targets, pipeline gaps, and regional sales priorities, ensuring compliance with government marketing standards. - Deliver Regional Event Excellence: Align with global customer marketing to create and deliver a regional customer event and campaign program—including government-specific forums and user groups—that meets regional pipeline, awareness, and customer upsell objectives. - Orchestrate Sales Alignment: Establish and lead regular pipeline inspection cadences with Public Sector Sales leadership to identify coverage gaps, track conversion, and course-correct investments in real-time. - Develop Scalable Playbooks: Create and pilot multi-dimensional program templates—such as executive roundtables for government leaders and SLED-focused summits—that can be scaled as "playbooks" for the broader field marketing team. - Master Full-Funnel Accountability: Partner cross-functionally with Global Campaigns, Product Marketing, and SDR leadership to ensure the field has the messaging (centered on security, compliance, and efficiency) needed to accelerate deals at every stage. - Maintain Operational Rigor: Manage complex regional budgets with precision and maintain high standards of data integrity within Salesforce and Tableau, ensuring all activities are tied to measurable ROI. - Ignite a Culture of Inclusivity: Foster an environment that recognizes the diverse strengths individuals bring to the team to promote engagement and innovative marketing strategies. What Success Looks Like: - Strategic Partnership: You are recognized as a key advisor to Public Sector Sales leadership, influencing territory planning and resource allocation through data-backed marketing insights. - Pipeline Acceleration: You successfully drive measurable increases in pipeline velocity and deal size within the SLED segment through targeted marketing interventions. - Operational Mastery: You maintain flawless operational rigor, with 100% accuracy in budget management and lead-flow tracking. - Playbook Innovation: You have successfully created at least one repeatable marketing "play" or process improvement specifically for the government market that has been adopted by the wider organization. You Have: - 7–10+ years of B2B marketing experience, specifically in Field Marketing or Demand Generation, with a preferred focus on the Public Sector (SLED or Federal). - Proven Track Record: Demonstrated success driving pipeline creation and revenue impact in high-growth environments with complex procurement cycles. - Public Sector Expertise: Deep understanding of the government buying journey, including executive-level engagement and tailoring messaging for diverse public stakeholders. - Data-Driven Mindset: Significant experience using Salesforce and Tableau to analyze pipeline health and provide executive reporting. - Builder Mentality: Exceptional ability to navigate ambiguity, lead cross-functional teams, and build processes from the ground up. - B2B SaaS experience strongly preferred. Current US Perks & Benefits: - Medical/vision and dental coverage options for full-time employees - 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay) - Monthly stipend to support your work and productivity - Flexible Time Away Program, plus Sick Time Off - US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans - US employees receive 12 paid holidays per year - Up to 24 weeks of Parental Leave - Personal paid Volunteer Day to support our community - Opportunities for professional growth and development including access to Udemy online courses - Company Funded Perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account - Teleworking options from any registered location in the U.S. (role specific) Smartsheet provides a competitive base salary range for roles that may be hired in different geographic areas we are licensed to operate our business from. Actual compensation is determined by several factors including, but not limited to, level of professional, educational experience, skills, and specific candidate location. In addition, this role will be eligible for a market competitive incentive opportunity. US Base Salary Pay Range $147,500—$192,500 USD Get to Know Us: At Smartsheet, your ideas are heard, your potential is supported, and your contributions have real impact. You’ll have the freedom to explore, push boundaries, and grow beyond your role. We welcome diverse perspectives and nontraditional paths—because we know that impact comes from individuals who care deeply and challenge thoughtfully. When you’re doing work that stretches you, excites you, and connects you to something bigger, that’s magic at work. Let’s build what’s next, together. Equal Opportunity Employer: Smartsheet is an Equal Opportunity (EEO) employer committed to fostering an inclusive environment with the best employees. It is our policy to provide equal employment opportunities to all qualified applicants in accordance with applicable laws in the US, UK, Australia, Germany, Costa Rica, Japan, Bulgaria, and India. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know. #LI-Remote

• The Regional Marketing Coordinator is responsible for overseeing communities in the assigned region and reports to the Director of Marketing. • Conducting site visits, weekly and quarterly reporting. • Develop new processes, and work leads.