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Associate Manager, Shopper Insights
Location
California + 4 moreAll locations: California | Oregon | Massachusetts | Texas | Washington
Posted
136 days ago
Salary
$97.3K - $133.8K / year
Seniority
Mid Level
Job Description
Associate Manager, Shopper Insights
Mondelēz International
• Collaborate with buyer and sales team to develop best-in-class category development strategies based on both qualitative and quantitative analysis • Develop actionable recommendations and plans to accelerate the growth of the Bars, Candy, and Cough categories, focusing on category and brand trends, assortment, shelving, promotional efficiencies, price elasticities, and shopper behaviors, leading to increased basket spend and total sales • Create and analyze planograms to evaluate space-to-sales and offer best-in-class merchandising recommendations • Continuously optimize the business by analyzing data, tracking performance, developing category reviews, and applying learnings while utilizing diverse data sources—including internal customer data, syndicated data, shopper insights, and market research—to address current business challenges, define trends, and identify new growth opportunities • Be an active contributor to joint business planning processes • Build and enhance reporting dashboards to drive strategic business decisions, streamline data mining processes and accelerate insights delivery • Manage reoccurring data reporting and develop key insights by analyzing business performance, promotional activities, and competitive dynamics • Be the category thought-leader/advisor for the customer and internal stakeholders.
Job Requirements
- Bachelor’s degree is required
- 2 to 5 years of experience in the Consumer Packaged Goods (CPG) industry in category management or related fields
- Required technical expertise with advanced software skills relevant to shopper research and category management functions - this includes syndicated data systems (NielsenIQ, IRI/Circana, Spectra, Numerator panel data, retailer data systems), shelf management software (JDA/Apollo/ShelfIQ), and Microsoft Office (Excel, PowerPoint)
- Strong analytical and presentation skills (written and verbal) with the ability to analyze and interpret complex data from multiple data sources and turn insights into actionable business strategies and compelling category stories
- Experienced with conducting ad-hoc analyses to answer diverse business questions and support strategic decision-making including participating in joint business planning
- Proven track record in persuasively influencing, negotiating, and aligning key customers and business stakeholders in a highly matrixed organization
- Strong knowledge and usage of market segmentation models.
Benefits
- health insurance
- wellness and family support programs
- life and disability insurance
- retirement savings plans
- paid leave programs
- education related programs
- paid holidays and vacation time
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