• Drive Alignment Across Field Teams • Build and maintain strong relationships with partner account teams and Citrix regional sellers • Ensure both organizations are coordinated around target customers, shared priorities, and strategic opportunities • Facilitate effective field-to-field engagement and eliminate friction that slows down execution • Champion a unified value proposition that demonstrates how Citrix and its strategic partners jointly solve customer challenges • Activate high-value co-sell opportunities and ensure both sellers understand where and how to position joint solutions • Partner with sales leadership to track, influence, and accelerate joint deals across Enterprise and Commercial accounts • Engage directly in key customer cycles to reinforce joint value, build trust, and support deal progression • Ensure successful execution of co-selling strategies that lead to predictable, scalable revenue growth • Support partner go-to-market activities by reinforcing joint messaging across partners, distributors, and system integrators • Lead enablement programs, workshops, trainings, and customer/partner events that highlight the strategic alignment between Citrix and key partners

• Lead the strategic launch and lifecycle marketing for your assigned product(s). • Act as the primary project owner for product launches, creating and managing the cross-functional roadmap. • Establish and maintain the "connective tissue" between departments. • Develop and refine differentiated messaging that resonates with complex healthcare personas. • Design and execute full-funnel campaigns, from top-of-funnel thought leadership to bottom-of-funnel sales tools. • Equip the sales and account management teams with internal playbooks, pitch decks, battle cards, ROI calculators, etc. • Conduct deep-dive research on the PACE landscape, regulatory shifts, and the competitive landscape. • Work with Client Delivery and Account Management to showcase powerful testimonials, case studies, and proof points.

• Lead the sales function for professional services, setting clear revenue targets and driving execution to achieve and exceed goals using established sales management tools and processes. • The role will define our service offerings, manage a team to sell to new and existing customers and leverage market leading tooling and processes to support these efforts. • Collaborate with sales operations to provide effective reporting to ensure a clear line of sight to achievement of services sales targets. • Provide overall leadership and direction for solution architecture teams, including workforce planning, performance management, coaching, career development, and readiness to support sales and delivery.

• Own how Resource Guru is positioned, packaged, and communicated. • Work closely with Product, Design, Sales, Customer Success, and the founders. • Define and refine ideal customer profiles and segmentation to focus GTM efforts. • Own core positioning, messaging frameworks, and value propositions. • Develop personas, JTBD insights, and competitive narratives. • Partner with team on website copy and campaigns. • Lead product launches end-to-end: planning, messaging, internal enablement, and external comms. • Build and maintain sales collateral and support onboarding messaging. • Run customer interviews and research to inform positioning and roadmap. • Use AI tools to accelerate research, drafting, synthesis, and experimentation.