• Own how Resource Guru is positioned, packaged, and communicated. • Work closely with Product, Design, Sales, Customer Success, and the founders. • Define and refine ideal customer profiles and segmentation to focus GTM efforts. • Own core positioning, messaging frameworks, and value propositions. • Develop personas, JTBD insights, and competitive narratives. • Partner with team on website copy and campaigns. • Lead product launches end-to-end: planning, messaging, internal enablement, and external comms. • Build and maintain sales collateral and support onboarding messaging. • Run customer interviews and research to inform positioning and roadmap. • Use AI tools to accelerate research, drafting, synthesis, and experimentation.

• Own product and portfolio positioning aligned to ICPs, buyer personas, and use cases (CCOs, GCs, Risk, Audit, Compliance). • Develop clear, differentiated value propositions and competitive messaging across products and segments. • Translate product capabilities into simple, outcome-oriented narratives and proof points. • Maintain competitive intelligence: market trends, win/loss insights, battlecards, and differentiation frameworks. • Lead end-to-end GTM planning for new products, features, and solution launches. • Partner with Product Management on roadmap alignment, market validation, and pricing/packaging input. • Define launch strategy, success metrics, and cross-functional execution plans. • Ensure consistent messaging across demand gen, sales, partners, website, and customer communications. • Equip Sales with high-impact enablement: pitch decks, talk tracks, demos, ROI tools, case studies, and objection handling. • Partner with Revenue Operations and Sales Leadership to align messaging to funnel stages and deal motions. • Support enterprise and strategic deals with tailored narratives and competitive positioning. • Measure and optimize enablement effectiveness through pipeline influence and win-rate impact. • Own core product marketing assets: messaging frameworks, solution briefs, use-case narratives, and thought leadership. • Collaborate with Demand Gen and Content teams to power campaigns with product-led storytelling. • Ensure consistency and quality across all product-related content and customer-facing materials. • Act as the voice of the customer and market internally. • Use industry analysts and customer insights, usage data, and win/loss feedback to refine positioning and GTM strategy. • Partner with Customer Marketing to support case studies, references, and advocacy aligned to priority solutions. • Serve as the primary product marketing partner to Product, Sales, Customer Success, and Partners. • Build and scale product marketing processes, playbooks, and operating rhythms as the company grows.

• Source proposals from a variety of U.S. federal government agencies as well as governments from around the world • Build responses to proposals and compelling response templates that convey Kpler’s value and product specifications to drive sales opportunities. • Develop and implement comprehensive product marketing strategies for government audiences that drive adoption and retention of Kpler products for government clients. • Craft compelling messaging and positioning that differentiates our products in the market. • Collaborate with product management to gain deep product expertise. • Develop & organize sales enablement materials deliverables with design colleagues. • Develop training to ensure our sales team is equipped to sell effectively. • Conduct competitive analysis to inform strategic marketing decisions and product positioning. • Plan and execute product launches, working cross-functionally to ensure a cohesive and effective market entry and growth. • Measure and report on the effectiveness of product marketing initiatives and adjust strategies as needed. • Work with the wider marketing, product, and design teams to develop content such as case studies, videos, website copy, and blog posts. • Engage with customers to gather testimonials and case examples to showcase the value of our products. • Manage cross-functional projects with multiple stakeholders to deliver on go-to-market objectives and help build the lifetime value of our products.

About the Role: We're looking for a Product Marketing Manager who can translate government technology into clear, compelling outcome-driven stories that connect with municipal decision-makers. This role blends traditional product marketing with demand generation, so you'll be responsible for both positioning our solutions in the market and driving qualified leads into the sales pipeline. You'll work closely with an Associate Product Marketing Manager along with the sales, product, and customer success teams to understand what makes local government buyers tick and turn those insights into messaging, content, and campaigns that build pipeline. Key Responsibilities: Product Marketing (50%) - Develop positioning and messaging for GovPilot's solutions that speak directly to local government pain points - Create sales enablement materials, including battlecards, one-pagers, success stories, and presentation decks - Build competitive intelligence frameworks and displacement strategies against key competitors - Lead go-to-market planning for new features and product launches - Partner with sales to understand objections and refine talk tracks - Develop buyer personas and journey maps specific to department heads, elected officials, and IT directors Demand Generation (50%) - Plan and execute campaigns that generate qualified leads for the sales team - Own content strategy for inbound marketing including blog posts, success stories, webinars, and videos - Manage GovPilot's messaging at industry conferences and events - Collaborate with sales development to optimize lead qualification and handoff - Track and report on marketing-sourced pipeline and campaign performance - Develop nurture sequences that move prospects through the consideration funnel Team Leadership - Guide and develop the Associate Product Marketing Manager - Delegate campaign execution and content production while maintaining quality standards - Provide regular feedback and coaching to support professional growth - Coordinate workload and priorities across product marketing initiatives Required Qualifications: - 5-7+ years of product marketing experience, with at least 3 years in B2B SaaS - Proven track record of creating positioning and messaging that drives pipeline - Experience with demand generation campaigns and marketing automation platforms - Strong writing skills with the ability to explain technical concepts in plain language - Experience mentoring or managing junior marketing team members - Comfort working in a fast-paced environment where you'll wear multiple hats - Bachelor's degree in marketing, communications, business, or related field Preferred Qualifications: - Experience in marketing to local government buyers - Familiarity with permitting and licensing or environmental health software - Understanding of municipal procurement processes and budget cycles - Experience with HubSpot, or similar CRM/marketing automation tools - Track record of successful competitive displacement campaigns Practicals: - Team: Marketing - Location: Anywhere in the USA - Start date: Immediate - Salary Range: $125,000 - $150,000 plus bonus - Status: Full Time/Exempt - Please note: GovPilot is unable to sponsor or take over sponsorship of an employment visa at this time. How to Apply: If you are passionate about marketing and eager to work on a dynamic team, we would love to hear from you. Please submit your resume and cover letter today! Application Process: - Screening call with a recruiter - Hiring Manager Interview - Team Interview - Final Interview with GovPilot CEO - Reference Checks Equal Opportunity Employer: GovPilot is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. It's important to us that our workforce reflects people of all backgrounds, identities, and experiences and by providing this data, if you choose to, it will help us to stay accountable. Join us in creating amazing technology solutions that make a difference. Apply today!