• Lead the strategic launch and lifecycle marketing for your assigned product(s). • Act as the primary project owner for product launches, creating and managing the cross-functional roadmap. • Establish and maintain the "connective tissue" between departments. • Develop and refine differentiated messaging that resonates with complex healthcare personas. • Design and execute full-funnel campaigns, from top-of-funnel thought leadership to bottom-of-funnel sales tools. • Equip the sales and account management teams with internal playbooks, pitch decks, battle cards, ROI calculators, etc. • Conduct deep-dive research on the PACE landscape, regulatory shifts, and the competitive landscape. • Work with Client Delivery and Account Management to showcase powerful testimonials, case studies, and proof points.

• Lead the sales function for professional services, setting clear revenue targets and driving execution to achieve and exceed goals using established sales management tools and processes. • The role will define our service offerings, manage a team to sell to new and existing customers and leverage market leading tooling and processes to support these efforts. • Collaborate with sales operations to provide effective reporting to ensure a clear line of sight to achievement of services sales targets. • Provide overall leadership and direction for solution architecture teams, including workforce planning, performance management, coaching, career development, and readiness to support sales and delivery.

• Own how Resource Guru is positioned, packaged, and communicated. • Work closely with Product, Design, Sales, Customer Success, and the founders. • Define and refine ideal customer profiles and segmentation to focus GTM efforts. • Own core positioning, messaging frameworks, and value propositions. • Develop personas, JTBD insights, and competitive narratives. • Partner with team on website copy and campaigns. • Lead product launches end-to-end: planning, messaging, internal enablement, and external comms. • Build and maintain sales collateral and support onboarding messaging. • Run customer interviews and research to inform positioning and roadmap. • Use AI tools to accelerate research, drafting, synthesis, and experimentation.

• Own product and portfolio positioning aligned to ICPs, buyer personas, and use cases (CCOs, GCs, Risk, Audit, Compliance). • Develop clear, differentiated value propositions and competitive messaging across products and segments. • Translate product capabilities into simple, outcome-oriented narratives and proof points. • Maintain competitive intelligence: market trends, win/loss insights, battlecards, and differentiation frameworks. • Lead end-to-end GTM planning for new products, features, and solution launches. • Partner with Product Management on roadmap alignment, market validation, and pricing/packaging input. • Define launch strategy, success metrics, and cross-functional execution plans. • Ensure consistent messaging across demand gen, sales, partners, website, and customer communications. • Equip Sales with high-impact enablement: pitch decks, talk tracks, demos, ROI tools, case studies, and objection handling. • Partner with Revenue Operations and Sales Leadership to align messaging to funnel stages and deal motions. • Support enterprise and strategic deals with tailored narratives and competitive positioning. • Measure and optimize enablement effectiveness through pipeline influence and win-rate impact. • Own core product marketing assets: messaging frameworks, solution briefs, use-case narratives, and thought leadership. • Collaborate with Demand Gen and Content teams to power campaigns with product-led storytelling. • Ensure consistency and quality across all product-related content and customer-facing materials. • Act as the voice of the customer and market internally. • Use industry analysts and customer insights, usage data, and win/loss feedback to refine positioning and GTM strategy. • Partner with Customer Marketing to support case studies, references, and advocacy aligned to priority solutions. • Serve as the primary product marketing partner to Product, Sales, Customer Success, and Partners. • Build and scale product marketing processes, playbooks, and operating rhythms as the company grows.