• Track and analyze basic marketing performance metrics such as leads, website traffic, email engagement, and campaign results • Assist with creating regular reports and dashboards for the marketing team • Help maintain data accuracy across marketing and CRM systems • Compile and organize data from multiple sources for analysis • Assist with basic market and competitor research • Help organize customer and prospect data for segmentation and targeting • Support analysis of buyer behavior and engagement patterns • Support marketing campaigns by monitoring performance and identifying trends or areas for improvement • Assist with email, digital, website, and content performance analysis • Help track leads and marketing activity through the sales funnel • Support A/B testing and simple marketing experiments • Work closely with marketing team members to support day‑to‑day marketing activities • Partner with sales or operations teams to share insights and reports • Learn and apply best practices in marketing analytics and reporting tools

• The Account-Based Marketing Specialist supports Aledade’s growth by identifying and engaging key stakeholders within strategic accounts. • Responsibilities include building persona maps, nurturing buying committees, and executing account-based marketing activities to generate new business opportunities. • The role collaborates with Strategic Sales and Marketing teams to drive targeted campaigns, ensure accurate CRM documentation, and facilitate smooth lead transitions, strengthening pipeline growth and account engagement.

• Own day-to-day social media posting across key platforms • Create, schedule, and publish content aligned with brand voice and marketing priorities • Monitor engagement and respond as appropriate to support brand presence • Stay current on trends and platform best practices • Identify, outreach to, and manage relationships with influencers and creators • Coordinate content briefs, timelines, deliverables, and usage rights • Track performance and evaluate effectiveness of partnerships • Create and coordinate content across social channels, including short-form video and static assets • Partner with internal teams to source content ideas and stories • Plan and manage photoshoots and content days • Track and report on social and influencer performance metrics

• Own Campaign Monitor’s end-to-end product-led growth and marketing strategy, serving as the primary strategy owner for the CM self-serve motion. • Deeply understand Campaign Monitor customers, marketing motions, and funnel performance to assess what is working, what is not, and where growth opportunities exist. • Define and execute strategies across demand generation, acquisition, activation, conversion, retention, and expansion for SMB customers. • Own key growth levers including traffic volume, paid media efficiency, customer acquisition cost (CAC), conversion rates, and free-to-paid performance. • Lead product launches, lifecycle marketing, and customer communications, ensuring clear positioning and compelling value delivery to customers. • Partner closely with Product leadership to absorb, translate, and package product information into effective go-to-market and in-product growth strategies. • Work cross-functionally with Performance Marketing, Product, Engineering, Design, and Customer Communications, owning roughly 70% of execution while operating within a highly collaborative structure. • Define, track, and communicate performance using data, experimentation, and insights to guide decision-making and continuous optimization.