• The Account-Based Marketing Specialist supports Aledade’s growth by identifying and engaging key stakeholders within strategic accounts. • Responsibilities include building persona maps, nurturing buying committees, and executing account-based marketing activities to generate new business opportunities. • The role collaborates with Strategic Sales and Marketing teams to drive targeted campaigns, ensure accurate CRM documentation, and facilitate smooth lead transitions, strengthening pipeline growth and account engagement.

• Own day-to-day social media posting across key platforms • Create, schedule, and publish content aligned with brand voice and marketing priorities • Monitor engagement and respond as appropriate to support brand presence • Stay current on trends and platform best practices • Identify, outreach to, and manage relationships with influencers and creators • Coordinate content briefs, timelines, deliverables, and usage rights • Track performance and evaluate effectiveness of partnerships • Create and coordinate content across social channels, including short-form video and static assets • Partner with internal teams to source content ideas and stories • Plan and manage photoshoots and content days • Track and report on social and influencer performance metrics

• Own Campaign Monitor’s end-to-end product-led growth and marketing strategy, serving as the primary strategy owner for the CM self-serve motion. • Deeply understand Campaign Monitor customers, marketing motions, and funnel performance to assess what is working, what is not, and where growth opportunities exist. • Define and execute strategies across demand generation, acquisition, activation, conversion, retention, and expansion for SMB customers. • Own key growth levers including traffic volume, paid media efficiency, customer acquisition cost (CAC), conversion rates, and free-to-paid performance. • Lead product launches, lifecycle marketing, and customer communications, ensuring clear positioning and compelling value delivery to customers. • Partner closely with Product leadership to absorb, translate, and package product information into effective go-to-market and in-product growth strategies. • Work cross-functionally with Performance Marketing, Product, Engineering, Design, and Customer Communications, owning roughly 70% of execution while operating within a highly collaborative structure. • Define, track, and communicate performance using data, experimentation, and insights to guide decision-making and continuous optimization.

• Lead the end-to-end design, execution, and interpretation of geo tests and MMM projects • Improve frameworks to account for evolving marketing realities: cross-border, CRM-driven, short-flight, and campaign overlap complexities • Own statistical modeling architecture and ensure scientific rigor • Conduct deep-dive analysis on test results and model outputs • Isolate media drivers, identify patterns (e.g., PMax vs ASC differences), and provide “why behind the what” • Deliver customer-facing narratives with clear business implications • Support CS in interpreting test/model results and crafting recommendations • Join key client calls, QBRs, and renewal discussions as the expert voice of measurement • Help CS anticipate challenges and align on optimization actions • Use Python, SQL, and statistical methods to process and analyze large-scale marketing datasets • Build dashboards and reports to track campaign and channel-level performance • Perform A/B testing, incrementality validation, and lift modeling • Develop processes to help teams monitor, document, and report on ROI from campaign changes • Partner with Product to integrate insights into customer-facing tools (e.g., Media Plan Optimizer) • Evolve dashboards and test summaries for usability and clarity • Recruit, mentor, and manage a team of analysts and data scientists • Champion a culture of intellectual rigor, commercial thinking, and outcome orientation