• The Account-Based Marketing Specialist supports Aledade’s growth by identifying and engaging key stakeholders within strategic accounts. • Responsibilities include building persona maps, nurturing buying committees, and executing account-based marketing activities to generate new business opportunities. • The role collaborates with Strategic Sales and Marketing teams to drive targeted campaigns, ensure accurate CRM documentation, and facilitate smooth lead transitions, strengthening pipeline growth and account engagement.

• Own day-to-day social media posting across key platforms • Create, schedule, and publish content aligned with brand voice and marketing priorities • Monitor engagement and respond as appropriate to support brand presence • Stay current on trends and platform best practices • Identify, outreach to, and manage relationships with influencers and creators • Coordinate content briefs, timelines, deliverables, and usage rights • Track performance and evaluate effectiveness of partnerships • Create and coordinate content across social channels, including short-form video and static assets • Partner with internal teams to source content ideas and stories • Plan and manage photoshoots and content days • Track and report on social and influencer performance metrics

• Own Campaign Monitor’s end-to-end product-led growth and marketing strategy, serving as the primary strategy owner for the CM self-serve motion. • Deeply understand Campaign Monitor customers, marketing motions, and funnel performance to assess what is working, what is not, and where growth opportunities exist. • Define and execute strategies across demand generation, acquisition, activation, conversion, retention, and expansion for SMB customers. • Own key growth levers including traffic volume, paid media efficiency, customer acquisition cost (CAC), conversion rates, and free-to-paid performance. • Lead product launches, lifecycle marketing, and customer communications, ensuring clear positioning and compelling value delivery to customers. • Partner closely with Product leadership to absorb, translate, and package product information into effective go-to-market and in-product growth strategies. • Work cross-functionally with Performance Marketing, Product, Engineering, Design, and Customer Communications, owning roughly 70% of execution while operating within a highly collaborative structure. • Define, track, and communicate performance using data, experimentation, and insights to guide decision-making and continuous optimization.

Capitalize is seeking a Director of Marketing to build, own, and scale a revenue-driving demand generation engine. This is not a “brand-only” role. This is for a builder and operator who treats marketing as a growth function tied directly to pipeline and revenue—and who gets excited about using automation + AI to move faster, learn faster, and win faster. You will create a modern marketing system that: Generates consistent, qualified demand Sharpens our positioning around automation + AI-enabled transformation Activates our partner ecosystem Turns our delivery expertise into market credibility Makes performance visible (no vanity metrics) Most companies aren’t struggling because they lack tools—they’re struggling because work is still manual, fragmented, and slow. AI has raised expectations overnight… but it also exposed a gap: organizations need help operationalizing automation and AI into real workflows. At Capitalize, marketing gets to tell (and prove) a story that matters: From manual reporting → to automated pipelines From spreadsheet planning → to connected forecasting From human-in-the-loop bottlenecks → to AI-assisted decisions From one-off automation → to scaled, governed transformation You won’t just market “services.” You’ll market measurable change.