Yardzen

• Drive demand and conversion. Own performance across paid, organic, partnerships and referral. Hit acquisition and CAC targets while growing the funnel. • Lead brand strategy and execution. Define how Yardzen shows up across every customer touchpoint and protect the consistency of that voice as we scale. • Tell the integrated design-and-build story. Help customers understand what Yardzen is becoming and why it matters for them. • Partner closely with product and operations to align the customer journey end to end. • Own the metrics that matter. CAC, LTV, conversion at each stage, brand awareness and revenue. • Bring rigor to budget allocation and channel mix. Make tradeoffs based on data and tell the story to the leadership team and board.

• Lead the development of customer stories and key brand narratives • Translate design expertise, data, and customer experience into clear, compelling storytelling • Ensure content reflects the lived impact of a well-designed outdoor space • Partner with marketing leadership to ensure Yardzen's voice is consistent across all content and channels • Write and edit copy across web, email, campaigns, and marketing materials • Own organic social from planning through execution • Develop and manage influencer partnerships aligned with the brand • Partner with design to concept and produce campaigns and content • Contribute to photoshoots and visual direction • Partner with marketing, product, and internal teams to align messaging with business goals

• Own the day-to-day execution and performance of Yardzen’s email marketing channel • Activate SMS as a new channel, driving business outcomes through value-rich content • Manage the lifecycle marketing content calendar, ensuring campaigns are aligned with marketing and business priorities • Translate strategy into clear briefs and actionable deliverables for our email agency partner • Coordinate cross-functional inputs to support smooth and successful campaign launches • Review and approve (and sometimes design) email creative, copy and builds, ensure quality, accuracy and stay consistent with brand, tone, and voice • Monitor campaign performance and identify opportunities to improve engagement and conversion • Continuously test and refine CTAs, messaging, timing, and formats to drive scheduled calls and sales • Recommend and implement A/B tests across subject lines, creative, segmentation, and send strategies • Partner closely with marketing teammates, product, CX, and sales teams to align lifecycle campaigns with broader initiatives • Proactively identify opportunities for lifecycle marketing to support the customer journey and drive business outcomes • Support the continued growth and evolution of Yardzen’s SMS channel • Ensure messaging is coordinated across email and SMS to create a cohesive lifecycle experience

• Own day-to-day social media posting across key platforms • Create, schedule, and publish content aligned with brand voice and marketing priorities • Monitor engagement and respond as appropriate to support brand presence • Stay current on trends and platform best practices • Identify, outreach to, and manage relationships with influencers and creators • Coordinate content briefs, timelines, deliverables, and usage rights • Track performance and evaluate effectiveness of partnerships • Create and coordinate content across social channels, including short-form video and static assets • Partner with internal teams to source content ideas and stories • Plan and manage photoshoots and content days • Track and report on social and influencer performance metrics