• Develop and execute a content planning and publishing schedule across all social platforms. • Create, edit, and publish engaging multimedia content (video, image, text) tailored per channel. • Actively engage with other creators, influencers, and brand partners across each platform. • Monitor and respond to comments, messages, and mentions in real-time, fostering community. • Manage and update social media content calendars, aligning with marketing campaigns and approvals. • Analyze performance metrics (reach, engagement, views, clicks) and prepare regular reports with insights and recommendations. • Collaborate with internal teams (Brand, Creative, Product, and Compliance) to ensure brand consistency. • Stay current on platform best practices, trends, algorithm updates, and new features. • Coordinate occasional paid social campaigns and influencer collaborations. • Maintain channel profiles (branding, bios, links), suggest optimizations and growth strategies. • Support crisis response or sensitive customer interactions via social channels. • Support cross-functional initiatives, such as launch events, promotions, or product announcements.

• Leads a high-performing team of social and digital strategists • Develops and conducts department- and company-wide training on best practices • Oversees the strategic and creative execution of social media initiatives • Cultivates and manages senior-level relationships with platform partners and industry experts • Designs and governs AI-enabled agents embedded across social marketing workflows

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description We are seeking an Audience Growth Lead to lead GiveDirectly’s thought leadership across our social platforms, focusing on building out our brand accounts & those of our principles. We’ll use reach/engagement to maximize lead generation to drive our top level goal: raise more money to be delivered to people in extreme poverty. This senior manager will primarily focus on execution & strategy across GiveDirectly primary public accounts (LinkedIn, X, Instagram) and our principles’ thought leadership accounts (e.g. Nick, Caroline, Caitlin). They may also invest in other platforms (Substack, YouTube, Facebook, BlueSky, TikTok, Reddit, podcast, & newsletter) and paid collaborations with online creators (e.g. Elsa, Blair, Simon). This is a new role that would be asked to answer strategic questions: - Which channels should we invest (or divest) in to achieve our top level goal? - What content and channels perform best at accomplishing that goal? - What new approaches should we test? - How can we measure success? This senior manager would also own execution (with support), ensuring that our channels effectively showcase our unique model, values, & impact in ways that are compelling, credible, human, surprising/funny, and — most importantly — break through the noise with original content & takes. You’ll collaborate with our Marketing, Growth, Research, & Program teams along with our CEO’s office to highlight recipient stories, translate data and findings into accessible content, support giving campaigns, and strengthen how GiveDirectly shows up online. This role is not an on-camera personality role. Instead, you’ll be behind the scenes, building a strong digital presence and shaping how the world sees our work. Qualifications - 5+ years of proven ability to grow social media presence for a brand, content creator, or public figures with larger engagement than GiveDirectly. - Strong writing and editing skills, with a clear, confident, and empathetic voice. - Experience with content design or light editing tools (Canva, CapCut, Adobe Suite, Riverside). - Demonstrated ability to turn complex or technical topics into clear, engaging content. - Strong project management skills and ability to prioritize, manage multiple workstreams, and deliver on time. - Strong strategic thinking, you know how to build a cohesive brand across multiple channels. - Deep understanding of social algorithms, audience behavior, and content performance. - Comfort with social analytics tools (ex. Meta Suite, Sprout, Later, Hootsuite). - Deep alignment with GiveDirectly’s values and mission. Requirements - Creativity & speed: Comes up with many novel ideas for content & collabs, consistently tapping into current trends with our own original take. - High ownership, output, & quality: Creates high-quality work quickly and reliably, using discretion to represent the organization online. - Digital native storytelling instinct: Knows what plays best on ever-changing platforms, understanding what makes content resonate emotionally and intellectually while being authentic to the account. - Strategic, entrepreneurial, & analytical: Comfortable testing, iterating, and learning from results – balancing long-term brand strategy with day-to-day execution. Key Responsibilities - Lead GiveDirectly’s social media strategy and posting calendar across all major platforms. - Build and refine a repeatable social playbook & templates that balances storytelling, education, and credibility. - Define goals for each channel and measurement framework. - Create and edit content (posts, visuals, short videos, audio) that highlight GiveDirectly’s programs, research, and impact. - Collaborate with Communications, Research, and Program teams to translate data and stories into compelling, public-facing content. - Manage publishing cadence, community engagement, and platform optimization. - Guide tone, messaging, and publishing style for each account, ensuring consistency without homogenizing. - Ensure all channels move in harmony during product launches, campaigns, and announcements. - Stay ahead of platform updates, algorithm shifts, and emerging content formats. - Proactively suggest new ideas, tests, and experiments. - Capitalize on relevant trends while ensuring all content aligns with brand guidelines and messaging priorities. - Partner with internal teams - Growth, Communications, Research, and Country Programs - to identify stories, earned media, campaigns, blogs worth sharing. - Support leadership and surrogates in expanding their thought leadership, working closely with our CEO and other principles. - Surface ideas for unpaid collaborators for the surrogate & media team, occasionally supporting on paid collaborations with collaborators. - Track KPIs across channels (reach, engagement, follower growth, traffic, retention, and authority signals). - Understand what positive, meaningful engagement looks like, not just vanity metrics. - Monitor social chatter and sentiment; escalate when needed. - Provide periodic reporting with clear insights and recommendations. Benefits - A positive and supportive team with opportunities for advancement. - A demonstrated commitment to helping all staff develop and grow. - A competitive salary, including bonus. - A robust health benefits plan (exact details will vary by country). - Flexible paid time off. - Allowances for desk set-up and learning and development.

🎨 OpusClip is the world's No.1 AI video agent, built for authenticity on social media. We envision a world where everyone can authentically share their story through video, with no expertise needed. Within just 18 months of our launch, over 10 million creators and businesses have used OpusClip to enhance their social presence. We have raised $50 million in total funding and are fortunate to have some of the most supportive investors, including SoftBank Vision Fund, DCM Ventures, Millennium New Horizons, Fellows Fund, AI Grant, Jason Lemkin (SaaStr), Samsung Next, GTMfund, Alumni Ventures, and many more. Check out our latest coverage by Business Insider featuring our product and funding milestones, and our recognition as one of The Information's 50 Most Promising Startups in 2024. Headquartered in Palo Alto, we are a team of 100 passionate and experienced AI enthusiasts and video experts, driven by our core values: - Be a Champion Team - Prioritize Ruthlessly - Ship fast, Quality Follows - Obsess over customers Be a part of this exciting journey with us! Who we are looking for: We are looking for a Storytelling and Social Growth Lead for our next breakout product, Agent Opus. You will shape the narrative of generational AI products and build its awareness, momentum, and adoption, turning product innovation into cultural moments that stand out in a crowded market. - You understand how attention actually moves, with a sharp sense of creating content that teaches something new, inspires, or entertains in ways that people want to share and engage with. - You are comfortable being unconventional in a crowded market, and you know safe marketing loses. - You make bold bets with clear hypotheses, then double down or kill fast. Responsibilities: - Own positioning, messaging, and the core brand narrative that clearly differentiates us and resonates with the broad audiences tired of AI model fatigue and lookalike AI video apps. - Own our organic social strategy and content engine to grow social presence through product showcases, community led content, and our top tier brand partners network from our Creator Partnerships team. - Pilot and run social distribution tactics and find winning product launch patterns or campaigns that convert attention into product usage. Plus build the playbooks that turn these experiments into repeatable motions. - Bring a build-for-virality mindset, partner closely with the Product team to shape features and validate use cases that naturally spread across our core ICPs and fuel PLG. Qualifications: - You've successfully built audiences for yourself or 4+ years experience in a content leadership role for high-growth brands. (Please include your social media links or your portfolio link). - You have exceptional taste in video content and hands-on experience creating videos with AI tools. - You're a scrappy executor and pioneer to lead content experiments of turning creative ideas into measurable business impact. - You thrive in 0->1 stage's ambiguity and chaos, and never hesitate to step outside defined scopes to drive real impact. What We Offer! - Competitive Base Salary + Equity + Bonus - Bonus Range: $12,000 - $55,000 - Comprehensive medical, dental, and vision plans. - Global team offsite. - A challenging but exciting work environment with a strong culture of innovation and entrepreneurship. - Opportunities for advancement and career growth. Location (Remote): - US (Remote) - Preferred West Coast (San Francisco/Palo Alto) EEO OpusClip is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristics. OpusClip considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Opus Clip is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.