This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description We are seeking an Audience Growth Lead to lead GiveDirectly’s thought leadership across our social platforms, focusing on building out our brand accounts & those of our principles. We’ll use reach/engagement to maximize lead generation to drive our top level goal: raise more money to be delivered to people in extreme poverty. This senior manager will primarily focus on execution & strategy across GiveDirectly primary public accounts (LinkedIn, X, Instagram) and our principles’ thought leadership accounts (e.g. Nick, Caroline, Caitlin). They may also invest in other platforms (Substack, YouTube, Facebook, BlueSky, TikTok, Reddit, podcast, & newsletter) and paid collaborations with online creators (e.g. Elsa, Blair, Simon). This is a new role that would be asked to answer strategic questions: - Which channels should we invest (or divest) in to achieve our top level goal? - What content and channels perform best at accomplishing that goal? - What new approaches should we test? - How can we measure success? This senior manager would also own execution (with support), ensuring that our channels effectively showcase our unique model, values, & impact in ways that are compelling, credible, human, surprising/funny, and — most importantly — break through the noise with original content & takes. You’ll collaborate with our Marketing, Growth, Research, & Program teams along with our CEO’s office to highlight recipient stories, translate data and findings into accessible content, support giving campaigns, and strengthen how GiveDirectly shows up online. This role is not an on-camera personality role. Instead, you’ll be behind the scenes, building a strong digital presence and shaping how the world sees our work. Qualifications - 5+ years of proven ability to grow social media presence for a brand, content creator, or public figures with larger engagement than GiveDirectly. - Strong writing and editing skills, with a clear, confident, and empathetic voice. - Experience with content design or light editing tools (Canva, CapCut, Adobe Suite, Riverside). - Demonstrated ability to turn complex or technical topics into clear, engaging content. - Strong project management skills and ability to prioritize, manage multiple workstreams, and deliver on time. - Strong strategic thinking, you know how to build a cohesive brand across multiple channels. - Deep understanding of social algorithms, audience behavior, and content performance. - Comfort with social analytics tools (ex. Meta Suite, Sprout, Later, Hootsuite). - Deep alignment with GiveDirectly’s values and mission. Requirements - Creativity & speed: Comes up with many novel ideas for content & collabs, consistently tapping into current trends with our own original take. - High ownership, output, & quality: Creates high-quality work quickly and reliably, using discretion to represent the organization online. - Digital native storytelling instinct: Knows what plays best on ever-changing platforms, understanding what makes content resonate emotionally and intellectually while being authentic to the account. - Strategic, entrepreneurial, & analytical: Comfortable testing, iterating, and learning from results – balancing long-term brand strategy with day-to-day execution. Key Responsibilities - Lead GiveDirectly’s social media strategy and posting calendar across all major platforms. - Build and refine a repeatable social playbook & templates that balances storytelling, education, and credibility. - Define goals for each channel and measurement framework. - Create and edit content (posts, visuals, short videos, audio) that highlight GiveDirectly’s programs, research, and impact. - Collaborate with Communications, Research, and Program teams to translate data and stories into compelling, public-facing content. - Manage publishing cadence, community engagement, and platform optimization. - Guide tone, messaging, and publishing style for each account, ensuring consistency without homogenizing. - Ensure all channels move in harmony during product launches, campaigns, and announcements. - Stay ahead of platform updates, algorithm shifts, and emerging content formats. - Proactively suggest new ideas, tests, and experiments. - Capitalize on relevant trends while ensuring all content aligns with brand guidelines and messaging priorities. - Partner with internal teams - Growth, Communications, Research, and Country Programs - to identify stories, earned media, campaigns, blogs worth sharing. - Support leadership and surrogates in expanding their thought leadership, working closely with our CEO and other principles. - Surface ideas for unpaid collaborators for the surrogate & media team, occasionally supporting on paid collaborations with collaborators. - Track KPIs across channels (reach, engagement, follower growth, traffic, retention, and authority signals). - Understand what positive, meaningful engagement looks like, not just vanity metrics. - Monitor social chatter and sentiment; escalate when needed. - Provide periodic reporting with clear insights and recommendations. Benefits - A positive and supportive team with opportunities for advancement. - A demonstrated commitment to helping all staff develop and grow. - A competitive salary, including bonus. - A robust health benefits plan (exact details will vary by country). - Flexible paid time off. - Allowances for desk set-up and learning and development.

🎨 OpusClip is the world's No.1 AI video agent, built for authenticity on social media. We envision a world where everyone can authentically share their story through video, with no expertise needed. Within just 18 months of our launch, over 10 million creators and businesses have used OpusClip to enhance their social presence. We have raised $50 million in total funding and are fortunate to have some of the most supportive investors, including SoftBank Vision Fund, DCM Ventures, Millennium New Horizons, Fellows Fund, AI Grant, Jason Lemkin (SaaStr), Samsung Next, GTMfund, Alumni Ventures, and many more. Check out our latest coverage by Business Insider featuring our product and funding milestones, and our recognition as one of The Information's 50 Most Promising Startups in 2024. Headquartered in Palo Alto, we are a team of 100 passionate and experienced AI enthusiasts and video experts, driven by our core values: - Be a Champion Team - Prioritize Ruthlessly - Ship fast, Quality Follows - Obsess over customers Be a part of this exciting journey with us! Who we are looking for: We are looking for a Storytelling and Social Growth Lead for our next breakout product, Agent Opus. You will shape the narrative of generational AI products and build its awareness, momentum, and adoption, turning product innovation into cultural moments that stand out in a crowded market. - You understand how attention actually moves, with a sharp sense of creating content that teaches something new, inspires, or entertains in ways that people want to share and engage with. - You are comfortable being unconventional in a crowded market, and you know safe marketing loses. - You make bold bets with clear hypotheses, then double down or kill fast. Responsibilities: - Own positioning, messaging, and the core brand narrative that clearly differentiates us and resonates with the broad audiences tired of AI model fatigue and lookalike AI video apps. - Own our organic social strategy and content engine to grow social presence through product showcases, community led content, and our top tier brand partners network from our Creator Partnerships team. - Pilot and run social distribution tactics and find winning product launch patterns or campaigns that convert attention into product usage. Plus build the playbooks that turn these experiments into repeatable motions. - Bring a build-for-virality mindset, partner closely with the Product team to shape features and validate use cases that naturally spread across our core ICPs and fuel PLG. Qualifications: - You've successfully built audiences for yourself or 4+ years experience in a content leadership role for high-growth brands. (Please include your social media links or your portfolio link). - You have exceptional taste in video content and hands-on experience creating videos with AI tools. - You're a scrappy executor and pioneer to lead content experiments of turning creative ideas into measurable business impact. - You thrive in 0->1 stage's ambiguity and chaos, and never hesitate to step outside defined scopes to drive real impact. What We Offer! - Competitive Base Salary + Equity + Bonus - Bonus Range: $12,000 - $55,000 - Comprehensive medical, dental, and vision plans. - Global team offsite. - A challenging but exciting work environment with a strong culture of innovation and entrepreneurship. - Opportunities for advancement and career growth. Location (Remote): - US (Remote) - Preferred West Coast (San Francisco/Palo Alto) EEO OpusClip is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristics. OpusClip considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Opus Clip is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.

Craft & Commerce (C&C) is an integrated media agency that connects growth science, media strategy, and modern measurement to help our partners create greater marketing impact and grow with confidence. C&C is purpose-built to bring a marketer’s mentality to today’s dynamic media landscape. The result is an expert, senior-level team that approaches media not as an agency, but as a business stakeholder committed to one thing: helping our partners outshine the competition through smarter, more agile planning and buying. Our secret sauce is the marriage of marketing effectiveness science and business impact measurement, together guiding us in balancing brand and performance, and translating data into actionable media strategies and hands-on campaign management. We are seeking a hands-on, data-driven Buying Associate to lead onsite media execution and optimization across select retail media networks. This role is ideal for a strategic yet executionally strong media leader who has direct experience managing self-service retail media platforms across a variety of retailers--primarily Walmart, secondarily Kroger and Target--and is comfortable guiding a team while staying actively involved in campaign setup, optimization, and analysis. And—at C&C—we treasure a candid, ask-the-right-questions, get-it-done attitude that’s at the heart of our fast-moving and collaborative team culture. We’re a flexible, balanced, self-driven workplace. The right candidate will join us remotely from a place that makes you happy. Responsibilities: - Oversee and execute hands-on, self-service campaign management for Walmart Connect onsite media. - Implement campaign setup including audience, campaign and ad group creation. - Manage and optimize campaigns inflight including adjustments to campaigns and ad groups for delivery and performance. - Monitor budget pacing and implement reallocations between ad groups and campaigns. - Regularly monitor WMC performance dashboards to understand performance​ and inform optimizations and strategic recommendations. - Partner with analytics and data teams to facilitate consolidated campaign reporting. - Liaise with WMC team to facilitate smooth transition of onsite display from MS to SS as well as on an ongoing, consultative basis. - Lead troubleshooting and platform-related issue resolution, staying current with platform updates, beta opportunities, and best practices across major retail media networks. - Establish clear performance expectations and best practices for self-service campaign management, ensuring the team is leveraging automation, bid strategies, and audience targeting effectively. - Foster a collaborative team culture, encouraging knowledge sharing, process efficiencies, and innovation. - Act as an onsite RMN SME to clients, translating media performance into actionable business insights that align with client goals. - Contribute to client presentations and performance reviews, providing insights on media mix effectiveness and campaign optimizations. Requirements: - 5+ years of experience in digital media, with at least 3 years of hands-on experience managing retail media campaigns. - Expertise in WMC Audiences including behavioral and advanced targeting, customer attributes and shopping journey. - Hands-on experience with self-service WMC display media buying. - Proven track record of cross-channel media expertise, including search, programmatic, and display. - Strong understanding of bid strategies, audience segmentation, and attribution models within retail media networks. - Strong ability to translate data insights into strategic recommendations for optimizations and media mix improvements. - Strong client communication and presentation skills, with the ability to simplify complex media strategies for non-technical stakeholders. - Highly organized, proactive, and comfortable in a fast-paced, performance-driven environment. - Ability to manage multiple campaigns and team workflows effectively while maintaining a strategic growth mindset. - Bachelor’s degree in Marketing, Advertising, Business, or a related field. - Walmart Connect Ad Certifications in 1) Walmart Onsite Display and 2) Measurement and Reporting

• Own Social Strategy & Execution • Define SQUIRE’s social media strategy across: Instagram, TikTok, Facebook, X / Twitter, and YouTube (short-form and long-form, as appropriate) • Own content planning, calendars, posting cadence, and optimization • Stay on top of platform trends, formats, and algorithms • Create Engaging, High-Quality Content • You will create and publish a wide range of content, including: • Customer stories and spotlights • Product announcements and feature launches • Educational content and best practices • Industry facts, stats, and insights • Behind-the-scenes and culture content • Short-form video optimized for TikTok and Reels • Engage With Customers & Community • Actively monitor comments, DMs, and mentions • Respond to customer questions in a timely, on-brand way • Route inquiries to Sales, Support, or other internal teams as needed • Surface trends, feedback, and insights from social back to the broader team • Enable Employees & Customers to Participate • Make it easy for SQUIRE employees, Barbers, and Show Owners to participate in social content and amplification • Build simple systems and playbooks for: • Employee advocacy • Customer UGC and testimonials • Reposts, collabs, and creator partnerships • Measure & Improve • Track and report on performance across platforms • Optimize based on engagement, reach, and growth • Experiment with new formats, creators, and content types