• Own the strategy and execution of Business demand generation across paid media, organic, lifecycle, referrals, and more — with a clear focus on lead quality and downstream pipeline impact. • Lead ABM programs targeting high-value segments. Work with Sales to define target accounts, build segment-specific programs, and measure pipeline impact. • Partner closely with Sales and Commercial Ops to align on ICPs, lead definitions, scoring models, routing, and feedback loops. • Build and maintain clear reporting on funnel performance — from first touch through MQL, SQL, and closed deals. • Actively embed AI tools into demand gen workflows — from content and copy production to audience research, outbound enrichment, and campaign experimentation. • Manage and develop one direct report, setting clear goals and creating the conditions for strong performance.

• Support the execution, deployment, and operational management of marketing campaigns across email, webinar, event, and web channels. • Partner closely with internal marketing stakeholders to translate campaign requirements into well-executed programs. • Build and deploy email campaigns, webinar programs, event campaigns, and assist with the creation and maintenance of web pages within the company’s content management system.

• Oversee the strategic planning and execution of demand generation initiatives to drive revenue growth and market expansion. • Collaborate cross-functionally with key stakeholders to align demand generation efforts with product development cycles, sales priorities, and company objectives. • Lead the development of comprehensive lead generation strategies. • Identify and evaluate new marketing technologies and tools. • Continuously monitor and optimize demand generation campaigns based on performance metrics and insights. • Collaborate with cross-functional teams to map out the customer journey. • Provide support and resources to the sales team. • Utilize data-driven approaches to segment and target key audience segments effectively. • Leverage deep expertise in marketing automation systems, CRM platforms, and other relevant technologies to optimize demand generation processes. • Implement and enhance marketing systems for efficient lead generation, scoring, and nurturing. • Analyze data insights to refine and improve demand generation programs continuously. • Manage the BDR team to maintain a predictable pipeline and meet targets.

Role Description At Pavago, one of our clients is hiring a PPC Specialist to own paid media strategy, execution, and optimization across multiple U.S. markets. This is a hands-on, performance-focused role responsible for managing Google Ads, Local Services Ads (LSA), Meta Ads, and landing page optimization to generate qualified leads and maximize return on ad spend. You’ll work with significant advertising budgets across multiple locations while continuously improving campaign performance through data analysis, testing, and optimization. If you’re passionate about paid search, thrive in data-driven environments, and enjoy driving measurable business growth, this role is an excellent opportunity. What You’ll Own - Google Ads & Local Services Ads (LSA) - Manage Google Ads MCC accounts across multiple locations. - Build, launch, and optimize Google Search campaigns. - Manage and improve Local Services Ads (LSA) performance. - Conduct keyword research, search term analysis, and negative keyword management. - Optimize bidding strategies, budgets, ad copy, and campaign structures. - Improve lead volume while reducing Cost Per Lead (CPL). - Monitor campaign pacing and budget allocation across markets. - Landing Page Optimization - Build and optimize landing pages using Unbounce or similar platforms. - Conduct A/B testing on headlines, forms, calls-to-action, layouts, and user experience. - Improve landing page conversion rates across locations and service lines. - Create new location-specific and service-specific landing pages. - Collaborate with marketing and design teams to improve conversion performance. - Meta Ads (Preferred) - Manage Facebook and Instagram advertising campaigns. - Develop audience targeting strategies for lead generation and brand awareness. - Test creative assets, messaging, and campaign structures. - Optimize campaigns to improve lead quality and advertising efficiency. - Performance Reporting & Analytics - Prepare weekly and monthly paid media performance reports. - Monitor key metrics including: - Cost Per Lead (CPL) - Cost Per Booked Job - Conversion Rate - Return on Ad Spend (ROAS) - Identify performance trends and optimization opportunities. - Present actionable recommendations to improve campaign performance. - Monitor advertising budgets and maximize return on investment. Qualifications - 3+ years of hands-on PPC management experience. - Strong experience managing Google Ads Search campaigns. - Experience managing Local Services Ads (LSA). - Experience managing multi-location or franchise-style advertising accounts. - Hands-on experience with Google Ads MCC account structures. - Experience optimizing landing pages using Unbounce, Instapage, or similar platforms. - Experience managing significant monthly advertising budgets. Requirements - Technical Skills - Google Ads - Google Ads MCC - Local Services Ads (LSA) - Google Analytics - Keyword research and bid optimization - Conversion tracking - Performance reporting - Landing page optimization - Strong analytical and problem-solving skills - Nice-to-Have - Experience within home services, HVAC, plumbing, roofing, restoration, or similar industries. - Experience managing Google Business Profile (GBP). - Familiarity with CallRail, CallTrackingMetrics, or similar call tracking platforms. - Experience with pay-per-lead advertising platforms. - Basic HTML/CSS knowledge. - Experience using AI tools and marketing automation platforms. - Experience managing Meta Ads campaigns. Benefits - Fully remote opportunity aligned with U.S. business hours. - Manage large-scale, multi-location advertising campaigns. - Direct impact on business growth and lead generation. - Work with modern marketing tools and platforms. - High ownership with opportunities to influence marketing strategy. - Career growth into Senior PPC Specialist, Paid Media Manager, or Digital Marketing Lead roles. Interview Process - Initial Phone Screen - Spark Hire Intro Video (3–5 minutes) - Practical Assessment (Google Ads & Campaign Optimization Scenario) - Client Interview - Offer & Onboarding What Happens After You Apply Right after you apply, you’ll receive an email invitation from Spark Hire to record your Intro Video. This short, self-recorded video is the next step that completes your application and can be recorded whenever it’s convenient for you. Instead of repeating yourself across multiple screening calls, you’ll introduce yourself once, and your video will be shared with the hiring team. This helps the hiring team evaluate your communication style early, making future interviews more meaningful while reducing unnecessary interview rounds. Don’t overthink it—you can record your video as many times as you’d like before submitting it. Only your final submission will be reviewed. Please keep an eye on both your inbox and spam folder for your Spark Hire invitation after submitting your application. Apply Now If you’re an experienced PPC Specialist with a proven track record of managing Google Ads, Local Services Ads, and high-performing paid media campaigns, we’d love to hear from you. Apply today and help drive measurable growth through data-driven digital advertising.