• Oversee the strategic planning and execution of demand generation initiatives to drive revenue growth and market expansion. • Collaborate cross-functionally with key stakeholders to align demand generation efforts with product development cycles, sales priorities, and company objectives. • Lead the development of comprehensive lead generation strategies. • Identify and evaluate new marketing technologies and tools. • Continuously monitor and optimize demand generation campaigns based on performance metrics and insights. • Collaborate with cross-functional teams to map out the customer journey. • Provide support and resources to the sales team. • Utilize data-driven approaches to segment and target key audience segments effectively. • Leverage deep expertise in marketing automation systems, CRM platforms, and other relevant technologies to optimize demand generation processes. • Implement and enhance marketing systems for efficient lead generation, scoring, and nurturing. • Analyze data insights to refine and improve demand generation programs continuously. • Manage the BDR team to maintain a predictable pipeline and meet targets.

Role Description At Pavago, one of our clients is hiring a PPC Specialist to own paid media strategy, execution, and optimization across multiple U.S. markets. This is a hands-on, performance-focused role responsible for managing Google Ads, Local Services Ads (LSA), Meta Ads, and landing page optimization to generate qualified leads and maximize return on ad spend. You’ll work with significant advertising budgets across multiple locations while continuously improving campaign performance through data analysis, testing, and optimization. If you’re passionate about paid search, thrive in data-driven environments, and enjoy driving measurable business growth, this role is an excellent opportunity. What You’ll Own - Google Ads & Local Services Ads (LSA) - Manage Google Ads MCC accounts across multiple locations. - Build, launch, and optimize Google Search campaigns. - Manage and improve Local Services Ads (LSA) performance. - Conduct keyword research, search term analysis, and negative keyword management. - Optimize bidding strategies, budgets, ad copy, and campaign structures. - Improve lead volume while reducing Cost Per Lead (CPL). - Monitor campaign pacing and budget allocation across markets. - Landing Page Optimization - Build and optimize landing pages using Unbounce or similar platforms. - Conduct A/B testing on headlines, forms, calls-to-action, layouts, and user experience. - Improve landing page conversion rates across locations and service lines. - Create new location-specific and service-specific landing pages. - Collaborate with marketing and design teams to improve conversion performance. - Meta Ads (Preferred) - Manage Facebook and Instagram advertising campaigns. - Develop audience targeting strategies for lead generation and brand awareness. - Test creative assets, messaging, and campaign structures. - Optimize campaigns to improve lead quality and advertising efficiency. - Performance Reporting & Analytics - Prepare weekly and monthly paid media performance reports. - Monitor key metrics including: - Cost Per Lead (CPL) - Cost Per Booked Job - Conversion Rate - Return on Ad Spend (ROAS) - Identify performance trends and optimization opportunities. - Present actionable recommendations to improve campaign performance. - Monitor advertising budgets and maximize return on investment. Qualifications - 3+ years of hands-on PPC management experience. - Strong experience managing Google Ads Search campaigns. - Experience managing Local Services Ads (LSA). - Experience managing multi-location or franchise-style advertising accounts. - Hands-on experience with Google Ads MCC account structures. - Experience optimizing landing pages using Unbounce, Instapage, or similar platforms. - Experience managing significant monthly advertising budgets. Requirements - Technical Skills - Google Ads - Google Ads MCC - Local Services Ads (LSA) - Google Analytics - Keyword research and bid optimization - Conversion tracking - Performance reporting - Landing page optimization - Strong analytical and problem-solving skills - Nice-to-Have - Experience within home services, HVAC, plumbing, roofing, restoration, or similar industries. - Experience managing Google Business Profile (GBP). - Familiarity with CallRail, CallTrackingMetrics, or similar call tracking platforms. - Experience with pay-per-lead advertising platforms. - Basic HTML/CSS knowledge. - Experience using AI tools and marketing automation platforms. - Experience managing Meta Ads campaigns. Benefits - Fully remote opportunity aligned with U.S. business hours. - Manage large-scale, multi-location advertising campaigns. - Direct impact on business growth and lead generation. - Work with modern marketing tools and platforms. - High ownership with opportunities to influence marketing strategy. - Career growth into Senior PPC Specialist, Paid Media Manager, or Digital Marketing Lead roles. Interview Process - Initial Phone Screen - Spark Hire Intro Video (3–5 minutes) - Practical Assessment (Google Ads & Campaign Optimization Scenario) - Client Interview - Offer & Onboarding What Happens After You Apply Right after you apply, you’ll receive an email invitation from Spark Hire to record your Intro Video. This short, self-recorded video is the next step that completes your application and can be recorded whenever it’s convenient for you. Instead of repeating yourself across multiple screening calls, you’ll introduce yourself once, and your video will be shared with the hiring team. This helps the hiring team evaluate your communication style early, making future interviews more meaningful while reducing unnecessary interview rounds. Don’t overthink it—you can record your video as many times as you’d like before submitting it. Only your final submission will be reviewed. Please keep an eye on both your inbox and spam folder for your Spark Hire invitation after submitting your application. Apply Now If you’re an experienced PPC Specialist with a proven track record of managing Google Ads, Local Services Ads, and high-performing paid media campaigns, we’d love to hear from you. Apply today and help drive measurable growth through data-driven digital advertising.

• Plan, build, and manage B2B lead generation campaigns across Google Ads, Meta, and LinkedIn for a portfolio of UK industrial and manufacturing clients • Own full campaign strategy — keyword research, audience targeting, ad copy, bid management, and ongoing optimisation • Build Meta funnels including Instant Form campaigns specifically optimised for lead quality over volume • Advise clients and internal team on the best campaign approach for any given budget — consulting, not just executing • Work closely with in-house design team to brief landing page positioning and offer structure • Set up automated lead notification workflows via Zapier or Make from form submissions to client • Produce clear, insight-led reports using Claude and other tools — data translated into strategy, not just numbers on a page • Manage a small number of LinkedIn Ads accounts alongside Meta • Monitor campaigns daily, identify problems fast, and act without being prompted • Own the full cold email infrastructure — domain purchasing, DNS configuration (SPF, DKIM, DMARC), mailbox warm-up, and ongoing deliverability health monitoring • Build and manage outreach campaigns end-to-end in Instantly — sequences, sending configuration, inbox rotation, and campaign logic • Develop value propositions, offers, and angles independently for each client campaign — understanding niche industrial B2B sectors without needing everything explained in detail • Write personalised, high-converting cold email copy that generates replies • Monitor reply rates, bounce rates, and deliverability metrics proactively and adjust accordingly • Manage lead list sourcing, segmentation, and targeting criteria per campaign • Test and iterate on messaging, offer framing, and targeting to continuously improve results

Role Description Lifely is looking for a Senior Performance Marketing Manager to profitably scale paid acquisition across a portfolio of ecommerce brands operating in multiple global markets. This is a hands-on growth role for someone who can connect media buying with: - Creative performance - Product economics - Stock - Offers - Landing pages - Customer behaviour - Local market context You will move between brands and countries, own meaningful decisions—not just campaign settings—and help us build a faster, more disciplined, AI-enabled growth system. Meta will be your primary channel. You will also help us use Google, TikTok, YouTube, and Pinterest where they can create profitable growth or unlock new creative and audience insights for a specific brand or market. What You Will Own - Own paid-growth strategy and hands-on execution across multiple brands and countries, with Meta as the highest-priority channel. - Prioritise brands and markets based on commercial opportunity, maturity, stock position, creative readiness, and growth potential. - Adapt budgets, channel mix, offers, creative angles, and testing plans to each market rather than applying one global template. - Transfer useful learning across the portfolio while preserving brand positioning and local customer differences. - Make budget and scaling decisions using contribution margin, MER, CAC/CPA, AOV, conversion rate, stock, discounting, freight, and refund risk. - Build a clear testing system across campaigns, audiences, creative, offers, landing pages, and funnel stages. - Run a high-velocity creative feedback loop and brief the next iterations. - Diagnose creative fatigue, funnel friction, tracking gaps, offer problems, and commercial constraints. - Build practical AI-assisted workflows for analysis, reporting, creative classification, briefing, research, and repeatable decisions. - Create clear reporting that ends with actions: Scale, Fix, Hold, or Cut. - Work with creative, ecommerce, product, finance, and operations so growth decisions reflect the whole business. - Test demand-creation opportunities across TikTok and YouTube, while using Google and other channels where they fit. What Success Looks Like - Paid-media decisions become faster, clearer, and more commercially disciplined. - Budget moves toward profitable opportunities with stronger protection against margin and stock risk. - Creative testing velocity improves and performance evidence shapes new briefs. - Leadership receives concise reporting with clear recommendations. - AI reduces repetitive work while improving decision quality. - Lifely develops a repeatable portfolio growth system that scales without flattening important local differences. - Leadership can see which brands and countries deserve more investment, which need fixing, and which should be held or cut. Qualifications - Proven hands-on experience owning and scaling Meta Ads for ecommerce, DTC, retail, or physical-product brands. - Strong understanding of MER, ROAS, CAC/CPA, AOV, gross margin, contribution margin, conversion rate, and profitability. - Evidence of making budget decisions under real commercial constraints. - Strong creative-performance judgment across hooks, angles, personas, offers, formats, fatigue, and iteration. - Ability to turn campaign and business data into clear priorities and actions. - Practical experience using AI for analysis, automation, reporting, research, or workflow improvement. - Strong reporting and stakeholder communication. - Ability to work independently in a fast-moving environment. - Ability to manage multiple brands and markets concurrently without losing commercial or customer context. - Availability for meaningful overlap with Australian working hours. Strong Pluses - Google Ads, Shopping, or Performance Max. - TikTok Ads, YouTube Ads, or Pinterest Ads. - Shopify and ecommerce analytics. - Dashboards, SOPs, automated workflows, or AI-assisted operating systems. - Multi-market experience, especially Australia, the United States, Canada, or other international consumer markets. - Consumer-product category experience. - CRO, attribution, tracking, and landing-page optimisation.