• Plan, build, and manage B2B lead generation campaigns across Google Ads, Meta, and LinkedIn for a portfolio of UK industrial and manufacturing clients • Own full campaign strategy — keyword research, audience targeting, ad copy, bid management, and ongoing optimisation • Build Meta funnels including Instant Form campaigns specifically optimised for lead quality over volume • Advise clients and internal team on the best campaign approach for any given budget — consulting, not just executing • Work closely with in-house design team to brief landing page positioning and offer structure • Set up automated lead notification workflows via Zapier or Make from form submissions to client • Produce clear, insight-led reports using Claude and other tools — data translated into strategy, not just numbers on a page • Manage a small number of LinkedIn Ads accounts alongside Meta • Monitor campaigns daily, identify problems fast, and act without being prompted • Own the full cold email infrastructure — domain purchasing, DNS configuration (SPF, DKIM, DMARC), mailbox warm-up, and ongoing deliverability health monitoring • Build and manage outreach campaigns end-to-end in Instantly — sequences, sending configuration, inbox rotation, and campaign logic • Develop value propositions, offers, and angles independently for each client campaign — understanding niche industrial B2B sectors without needing everything explained in detail • Write personalised, high-converting cold email copy that generates replies • Monitor reply rates, bounce rates, and deliverability metrics proactively and adjust accordingly • Manage lead list sourcing, segmentation, and targeting criteria per campaign • Test and iterate on messaging, offer framing, and targeting to continuously improve results

Role Description Lifely is looking for a Senior Performance Marketing Manager to profitably scale paid acquisition across a portfolio of ecommerce brands operating in multiple global markets. This is a hands-on growth role for someone who can connect media buying with: - Creative performance - Product economics - Stock - Offers - Landing pages - Customer behaviour - Local market context You will move between brands and countries, own meaningful decisions—not just campaign settings—and help us build a faster, more disciplined, AI-enabled growth system. Meta will be your primary channel. You will also help us use Google, TikTok, YouTube, and Pinterest where they can create profitable growth or unlock new creative and audience insights for a specific brand or market. What You Will Own - Own paid-growth strategy and hands-on execution across multiple brands and countries, with Meta as the highest-priority channel. - Prioritise brands and markets based on commercial opportunity, maturity, stock position, creative readiness, and growth potential. - Adapt budgets, channel mix, offers, creative angles, and testing plans to each market rather than applying one global template. - Transfer useful learning across the portfolio while preserving brand positioning and local customer differences. - Make budget and scaling decisions using contribution margin, MER, CAC/CPA, AOV, conversion rate, stock, discounting, freight, and refund risk. - Build a clear testing system across campaigns, audiences, creative, offers, landing pages, and funnel stages. - Run a high-velocity creative feedback loop and brief the next iterations. - Diagnose creative fatigue, funnel friction, tracking gaps, offer problems, and commercial constraints. - Build practical AI-assisted workflows for analysis, reporting, creative classification, briefing, research, and repeatable decisions. - Create clear reporting that ends with actions: Scale, Fix, Hold, or Cut. - Work with creative, ecommerce, product, finance, and operations so growth decisions reflect the whole business. - Test demand-creation opportunities across TikTok and YouTube, while using Google and other channels where they fit. What Success Looks Like - Paid-media decisions become faster, clearer, and more commercially disciplined. - Budget moves toward profitable opportunities with stronger protection against margin and stock risk. - Creative testing velocity improves and performance evidence shapes new briefs. - Leadership receives concise reporting with clear recommendations. - AI reduces repetitive work while improving decision quality. - Lifely develops a repeatable portfolio growth system that scales without flattening important local differences. - Leadership can see which brands and countries deserve more investment, which need fixing, and which should be held or cut. Qualifications - Proven hands-on experience owning and scaling Meta Ads for ecommerce, DTC, retail, or physical-product brands. - Strong understanding of MER, ROAS, CAC/CPA, AOV, gross margin, contribution margin, conversion rate, and profitability. - Evidence of making budget decisions under real commercial constraints. - Strong creative-performance judgment across hooks, angles, personas, offers, formats, fatigue, and iteration. - Ability to turn campaign and business data into clear priorities and actions. - Practical experience using AI for analysis, automation, reporting, research, or workflow improvement. - Strong reporting and stakeholder communication. - Ability to work independently in a fast-moving environment. - Ability to manage multiple brands and markets concurrently without losing commercial or customer context. - Availability for meaningful overlap with Australian working hours. Strong Pluses - Google Ads, Shopping, or Performance Max. - TikTok Ads, YouTube Ads, or Pinterest Ads. - Shopify and ecommerce analytics. - Dashboards, SOPs, automated workflows, or AI-assisted operating systems. - Multi-market experience, especially Australia, the United States, Canada, or other international consumer markets. - Consumer-product category experience. - CRO, attribution, tracking, and landing-page optimisation.

• Plan, launch and optimise PPC campaigns across Google Ads, Microsoft Advertising and Meta Ads • Manage campaigns for hotels, resorts and other accommodation providers across domestic and international markets • Build strategies around destination searches, hotel and accommodation keywords, seasonal travel demand, events and high-intent booking terms • Increase direct hotel bookings while reducing reliance on OTAs such as Booking.com and Expedia • Manage brand, non-brand, competitor, remarketing, Performance Max, display and paid social campaigns • Conduct keyword research, audience analysis and competitor reviews across the travel and accommodation market • Optimise campaigns against metrics including bookings, revenue, conversion rate, cost per booking, CPA and ROAS • Analyse the full booking funnel, from the initial search or ad interaction through to completed reservation • Manage budgets and adjust spend based on seasonality, occupancy requirements, booking windows and campaign performance • Write compelling, destination-led ad copy and collaborate on creative assets and hotel offers • Develop campaigns promoting accommodation packages, special offers, direct-booking benefits and seasonal travel experiences • Implement and oversee conversion tracking, remarketing audiences, attribution and analytics • Design and run A/B tests across ads, audiences, landing pages and offers • Prepare clear performance reports and present actionable recommendations to internal stakeholders and hotel partners • Stay current with paid media developments, travel trends and changes in traveller search and booking behaviour

• Take ownership of mobile user acquisition campaigns across platforms like Google UAC, Facebook, Applovin, Liftoff, and more • Dive into performance analytics using internal BI tools and Mobile Measurement Partners • Build and interpret reports that guide smart, data‑driven decisions • Partner with product and creative teams to fine‑tune campaigns and messaging