• Gather and synthesize external data from the travel category and the marketing industry as well as internal customer data to identify opportunities and shape our strategic decision making. • Formulate high-level strategy documents for major initiatives, such as international marketing expansion, new customer acquisition acceleration, demand-led supply and product development, and the effective use of 1P and 3P data across brands. • Lead the coordination and execution of certain strategic initiatives that cut across marketing functions, going beyond just strategic recommendations. • Partner with channel owners to provide market research, intelligence, and strategy-building support to optimize individual channel roadmaps. • Serve as a strategic advisor to the Marketing Leadership Team and various stakeholders, providing data, analysis, and strategic oversight where needed.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description Sync needs a marketing leader who gets it. You've managed enough campaigns to know that a 0.3% lift in conversion rate matters more than a viral post. You've inherited marketing programs that "worked fine" and made them work better — not by blowing everything up, but by asking the right questions and running the right tests. You know the difference between being busy and being effective. You're not looking for a role where you just manage people and review dashboards. You want to be in the work — writing the headline, tweaking the bid strategy, staring at a landing page until you figure out why it's not converting. But you also know when to step back, set the strategy, and let your team execute. During your first 90 days, you'll audit everything — our ad accounts, landing pages, email sequences, conversion funnel, and attribution. You'll find the leaks. You'll present a plan. And then you'll start fixing things, fast. - Own the funnel. You're responsible for the full acquisition journey — from first click to paid conversion. Paid search, paid social, SEO, email, landing pages, CRO. - Manage paid acquisition. Google Ads, Meta, Bing — you'll manage significant ad spend across multiple markets (US, Canada, international). - Build landing pages that convert. You understand hierarchy, messaging, offers, and urgency. - Run the CRO program. You have a backlog of hypotheses, prioritize by impact, and you're always running something. - Drive email and lifecycle marketing. You build emails that earn trust and drive revenue. - Lead and develop a team. You'll manage a Marketing Coordinator and grow the team over time. - Own the data. You can pull your own data, build your own reports, and extract insights. - Collaborate across the business. You work closely with product, sales, and customer success. Qualifications - 5-8 years in digital marketing with at least 2 years managing paid acquisition. - SaaS experience is strongly preferred. - B2B, B2C, or prosumer experience. - Enjoy writing headlines, ad copy, landing page copy, and email subject lines. Requirements - Performance-obsessed with a focus on ROAS, CPA, conversion rate, and MRR impact. - Technically capable of building landing pages in HubSpot and setting up conversion tracking in GTM. - Analytically rigorous, segmenting data by geo, device, audience, creative, and time period. - Opinionated but adaptable, testing opinions and changing your mind based on data. - Organized, managing multiple campaigns across multiple channels without dropping balls. - Curious, reading marketing books, studying competitors, and testing new platforms. Benefits - Competitive compensation - Generous wellness program - Your choice of computer/hardware - Paid vacation - Remote work Company Description Sync.com is the leading privacy-first cloud storage and document collaboration provider, and a world leader in end-to-end encrypted cloud content management. Over 2.7 million businesses and individuals trust Sync to keep their files private, secure, and accessible. We're expanding into new markets, growing our enterprise offering, and building the team that will take us there.

• Plan and execute go-to-market strategies • Lead marketing and growth initiatives • Build and maintain relationships with developers and the community • Participate in industry events and identify opportunities • Monitor KPIs and recommend data-driven improvements • Collaborate with Product, Tech and other departments

• Support the execution of strategic campaigns that are aligned to business priorities. • Assist in website updates utilizing our content management system including adding and updating content/landing pages, videos and images on the GDIT website. • Author content to support digital marketing to include landing pages, social media posts, and email campaigns. • Draft content pieces in support of marketing infrastructure efforts (e.g., collateral, web content, social copy, etc.) • Report on the effectiveness of marketing campaigns by assessing key performance indicators (KPIs) • Collaborate with media and technology partners in support of shared marketing strategies and tactics. • Conduct market research to stay ahead of trends, innovation, and new technologies to advance programs. • Develop content for intranet and other internal communications.