Sync.com

• Own the full acquisition journey from first click to paid conversion. • Manage significant ad spend across multiple markets including Google Ads and Meta. • Build landing pages that convert and run A/B tests continuously. • Drive email and lifecycle marketing campaigns effectively. • Lead and develop a marketing team by setting expectations and holding accountable. • Collaborate across product, sales, and customer success teams to ensure alignment towards growth goals.

• Own the funnel and manage the full acquisition journey • Manage paid acquisition across Google Ads and Meta • Build landing pages that convert with excellent messaging and hierarchy • Run the CRO program and A/B tests • Drive email and lifecycle marketing campaigns • Lead and develop a marketing team that you hold accountable • Own data analytics and collaborate across the business

• Develop, maintain, and expand our Playwright-based test suite across our web platform • Build and execute mobile test automation for our native iOS and Android apps • Design and implement test automation frameworks and strategies with scalability and maintainability in mind • Contribute to AI-assisted testing practices — exploring how AI tools can help generate test cases, detect anomalies, or accelerate coverage • Build and maintain API, performance, and security test suites • Collaborate with development and QA teams to define test plans, test strategies, and coverage requirements • Analyze test results and triage failures — provide detailed, actionable feedback that helps developers resolve issues quickly • Integrate testing into our CI/CD pipelines to catch issues early and keep releases moving • Ensure thorough coverage through functional, regression, and integration testing across all major release cycles • Share knowledge and best practices with teammates around test automation techniques and tooling • Stay current on emerging tools, frameworks, and AI-driven advancements in quality engineering

Sync needs a marketing leader who gets it. You've managed enough campaigns to know that a 0.3% lift in conversion rate matters more than a viral post. You've inherited marketing programs that "worked fine" and made them work better — not by blowing everything up, but by asking the right questions and running the right tests. You know the difference between being busy and being effective. You're not looking for a role where you just manage people and review dashboards. You want to be in the work — writing the headline, tweaking the bid strategy, staring at a landing page until you figure out why it's not converting. But you also know when to step back, set the strategy, and let your team execute. You've read Ogilvy. You've also read the data. And when they disagree, you trust the data. During your first 90 days, you'll audit everything — our ad accounts, landing pages, email sequences, conversion funnel, and attribution. You'll find the leaks. You'll present a plan. And then you'll start fixing things, fast. Your to-do list: - Own the funnel. You're responsible for the full acquisition journey — from first click to paid conversion. Paid search, paid social, SEO, email, landing pages, CRO. You know how these pieces fit together because you've built them before. - Manage paid acquisition. Google Ads, Meta, Bing — you'll manage significant ad spend across multiple markets (US, Canada, international). You're not just launching campaigns, you're optimizing them weekly based on ROAS, CPA, and LTV. You've managed six-figure monthly budgets and you didn't waste them. - Build landing pages that convert. Not landing pages that look pretty in a Figma review. Pages that convert. You understand hierarchy, messaging, offers, and urgency. You can write the copy, brief the design, build it in a CMS (we use HubSpot), and ship it. - Run the CRO program. A/B tests aren't something you do once a quarter. You have a backlog of hypotheses, you prioritize by impact, and you're always running something. You know that most tests lose — and you're fine with that, because the winners compound. - Drive email and lifecycle marketing. Nurture sequences, onboarding flows, re-engagement campaigns, upgrade nudges. You build emails that earn trust and drive revenue — not emails that get archived. - Lead and develop a team. You'll manage a Marketing Coordinator (and grow the team over time). You set the bar, give honest feedback, and make the people around you better. You don't micromanage — you set clear expectations and hold people accountable to outcomes. - Own the data. GA4, HubSpot reporting, ad platform analytics, attribution modeling. You can pull your own data, build your own reports, and extract insights without waiting for someone else. When the CRO asks "why did CPA spike last week?" you already know the answer. - Collaborate across the business. You work closely with product, sales, and customer success to ensure marketing efforts are aligned and driving towards the same goal — growth. Who you are: - Experienced. 5-8 years in digital marketing with at least 2 years managing paid acquisition. SaaS experience is strongly preferred. B2B, B2C, or prosumer — we're a hybrid and you get that. - A writer. Not "someone who can write if they have to." You actually enjoy writing. Headlines, ad copy, landing page copy, email subject lines. You know that great copy is rewritten, not written. - Performance-obsessed. You think in terms of ROAS, CPA, conversion rate, and MRR impact. Vanity metrics make you uncomfortable. You want to know what's actually driving revenue. - Technically capable. You can build a landing page in HubSpot, set up conversion tracking in GTM, pull a report from GA4, and troubleshoot why attribution looks wrong. You're not afraid of the technical layer — you lean into it. - Analytically rigorous. You don't just look at topline numbers. You segment by geo, device, audience, creative, and time period. You know that averages lie and you dig until you find the real story. - Opinionated but adaptable. You have strong views on what good marketing looks like. But you test your opinions, and when the data says you're wrong, you change your mind without ego. - Organized. You manage multiple campaigns across multiple channels without dropping balls. You document what you do. Your team always knows what's expected and when. - Curious. You read marketing books, study competitors, test new platforms, and bring ideas to the table without being asked. The landscape changes constantly and you keep up. Why Sync: The work matters here. This isn't a massive marketing org where you optimize one button. You'll own the entire digital marketing function and your decisions will directly move revenue. When you improve something, you'll see it in the numbers the same week. We respect the craft. Our leadership understands marketing. You won't spend your time educating stakeholders on why CRO matters or justifying ad spend. You'll spend it doing the work. Real growth opportunity. Sync has over 2.7 million users and is expanding aggressively into the US market. You'll have the budget, the tools, and the autonomy to build something meaningful — and grow your team as results follow. The product sells itself (almost). End-to-end encrypted cloud storage that even we can't access. In an era of AI training on user data, privacy breaches, and eroding trust — our positioning has never been stronger. Your job is to get that message in front of the right people. Perks: - Competitive compensation - Generous wellness program - Your choice of computer/hardware - Paid vacation - Remote work About the company: Sync.com is the leading privacy-first cloud storage and document collaboration provider, and a world leader in end-to-end encrypted cloud content management. Over 2.7 million businesses and individuals trust Sync to keep their files private, secure, and accessible. We're expanding into new markets, growing our enterprise offering, and building the team that will take us there. You'll be joining at a moment where your impact will be felt — not in a year, not after six rounds of approvals, but immediately. Come get the world in Sync. Sync.com is an equal opportunity dedicated to building a diverse and inclusive team. We encourage applications from all qualified candidates and will accommodate applicants’ needs throughout the recruitment, assessment, and selection process. If selected to participate in the process, please inform us of the nature of any accommodation(s) that you may require. #LI-Remote

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description Sync needs a marketing leader who gets it. You've managed enough campaigns to know that a 0.3% lift in conversion rate matters more than a viral post. You've inherited marketing programs that "worked fine" and made them work better — not by blowing everything up, but by asking the right questions and running the right tests. You know the difference between being busy and being effective. You're not looking for a role where you just manage people and review dashboards. You want to be in the work — writing the headline, tweaking the bid strategy, staring at a landing page until you figure out why it's not converting. But you also know when to step back, set the strategy, and let your team execute. During your first 90 days, you'll audit everything — our ad accounts, landing pages, email sequences, conversion funnel, and attribution. You'll find the leaks. You'll present a plan. And then you'll start fixing things, fast. - Own the funnel. You're responsible for the full acquisition journey — from first click to paid conversion. Paid search, paid social, SEO, email, landing pages, CRO. - Manage paid acquisition. Google Ads, Meta, Bing — you'll manage significant ad spend across multiple markets (US, Canada, international). - Build landing pages that convert. You understand hierarchy, messaging, offers, and urgency. - Run the CRO program. You have a backlog of hypotheses, prioritize by impact, and you're always running something. - Drive email and lifecycle marketing. You build emails that earn trust and drive revenue. - Lead and develop a team. You'll manage a Marketing Coordinator and grow the team over time. - Own the data. You can pull your own data, build your own reports, and extract insights. - Collaborate across the business. You work closely with product, sales, and customer success. Qualifications - 5-8 years in digital marketing with at least 2 years managing paid acquisition. - SaaS experience is strongly preferred. - B2B, B2C, or prosumer experience. - Enjoy writing headlines, ad copy, landing page copy, and email subject lines. Requirements - Performance-obsessed with a focus on ROAS, CPA, conversion rate, and MRR impact. - Technically capable of building landing pages in HubSpot and setting up conversion tracking in GTM. - Analytically rigorous, segmenting data by geo, device, audience, creative, and time period. - Opinionated but adaptable, testing opinions and changing your mind based on data. - Organized, managing multiple campaigns across multiple channels without dropping balls. - Curious, reading marketing books, studying competitors, and testing new platforms. Benefits - Competitive compensation - Generous wellness program - Your choice of computer/hardware - Paid vacation - Remote work Company Description Sync.com is the leading privacy-first cloud storage and document collaboration provider, and a world leader in end-to-end encrypted cloud content management. Over 2.7 million businesses and individuals trust Sync to keep their files private, secure, and accessible. We're expanding into new markets, growing our enterprise offering, and building the team that will take us there.