Nuuvem

• Provide technical leadership for a squad and manage the team • Design, develop, and test new features for the platform • Maintain and improve the codebase, fix bugs, and refactor • Promote standards and best practices to raise overall quality • Conduct regular 1:1s and support team well-being • Structure team rituals and ensure cadence and predictability • Co-define the technical roadmap with Product • Coordinate reliability initiatives and lead maintenance for high-risk changes • Define and communicate team metrics • Lead incident response and prioritize follow-up actions • Participate in recruiting and selection processes

• Contribute to the execution of the organic audience strategy for CriticalLeap’s portfolio: which channels to prioritize per title, the creative angle for each release, and how to adapt tone and format by platform (TikTok, Instagram, X/Twitter). • Operate and grow CriticalLeap’s Discord as a hybrid space: a hub for influencers and creators with specific access channels and mechanics, integrated with an active player community. • Monitor the Steam Community Hub for active titles: define the response tone, support posting announcements, and maintain CriticalLeap’s editorial voice with consistency. • Participate in alignment meetings with partners (global publishers, studios) and with the Marketing Strategist to understand the best content to produce and ensure approvals are secured on time. • Execute planning and production of CriticalLeap’s organic content: write scripts and copy together with the Content Producer Jr., define the creative angle for each asset, and review before publishing. • Provide the Content Producer Jr. with clear monthly direction: creative focus for the period, priority formats by platform, CTAs and delivery standards, respecting the partners’ approval cycle. • Identify organic content with amplification potential and flag which pieces should be scaled via paid media, without directly operating the campaigns. • Use Generative AI tools as a capacity amplifier: generate scripts with A/B variations, batch copy, content calendars per game, translations (EN/PT/ES), and Steam announcements. • Manage CriticalLeap’s influencer pipeline: apply selection criteria by title and launch timing, brief the Content Jr. for operational execution, and track performance indicators to recommend program adjustments. • Work directly on a partner’s creator pipeline in LATAM: manage relationships in English, execute the creator activation strategy, and monitor program enrollments. • Monitor creators’ performance based on conversion data (UTM), audience growth and platform results, and report biweekly to the Head of Publishing and weekly to the partner. • Track weekly audience growth metrics: watch time, engagement per platform, wishlist velocity per game and creator performance — and translate these data into creative directions for the next cycle. • Use Social Listening tools to monitor brand perception, identify content opportunities, and report relevant community changes.

• Design, develop and test new features for the platform while maintaining a consistently active technical role. • Maintain and improve the existing codebase, quickly fixing bugs and refactoring problematic code when needed. • Write clear, well-structured code based on separation of concerns and the project architecture, following the correct semantics of the team's subdomains. • Promote standards and best practices, balanced testing guided by the testing pyramid, and consistent code reviews to raise overall quality. • Lead research and experiments when tackling new and challenging requirements. • Perform complex tasks such as capacity planning, load testing and security improvements. • Conduct regular 1:1s, define and follow Individual Development Plans (IDPs), perform performance reviews and support team well-being and workload balance. • Structure and continuously improve team rituals: planning, daily stand-ups, reviews/demos and retrospectives, ensuring cadence and predictability. • Co-define the technical roadmap with Product, making decisions about trade-offs between scope, cost and delivery time, and ensuring alignment with company objectives. • Coordinate reliability initiatives (observability, performance, security) and execute risk-prone maintenance with planning and communication to minimize customer impact. • Define, measure and communicate team metrics (throughput, lead time, cycle time, quality, test coverage, availability, technical debt), using them for decision-making and coaching. • Lead incident response within the team's scope, coordinating people, prioritizing actions and ensuring clear communication with stakeholders. • Participate in recruiting/selection, onboarding and identification of future leaders.

• Build fast, semantic and responsive HTML pages. • Improve existing web pages with a focus on enhancing user experience. • Collaborate with the team on the system's source code. • Improve the build toolchain and development practices. • Migrate existing web interfaces to a component-based UI. • Share knowledge with the team.

• Criar e estruturar planos 360º, transformando o conceito criativo em briefings táticos detalhados para campanhas, redes sociais, CRM e influenciadores. • Liderar a rotina de desdobramento criativo utilizando frameworks ágeis para garantir que o alto volume de demandas de "Social Commerce" e campanhas sazonais seja entregue sem gargalos. • Criar mecânicas de conversão específicas para influenciadores, utilizando cupons dinâmicos e links rastreáveis para medir o ROI direto por criador. • Definir a mapa de conteúdo específica para cada rede (TikTok, Discord, YouTube, X), garantindo que a narrativa da Nuuvem seja adaptada e não apenas replicada. • Operar a "camada superior" da marca, reagindo a eventos da cultura pop e games em tempo real para gerar conversas orgânicas e virais. • Garantir a consistência, coerência e o tom de voz da marca Nuuvem em todos os pontos de contato, assegurando a correta aplicação dos nossos guidelines de comunicação. • Atuar em parceria com Growth, Dados e Store para garantir uma visão full-funnel. O objetivo é conectar as campanhas de marca com táticas de alta conversão. • Analisar continuamente KPIs (SOV, ERR, View Rate, Retenção, CTR) para identificar conteúdos vencedores e propor otimizações e escala. • Transformar análises de planilhas e plataformas de dados em apresentações claras e storylines estratégicas, conectando o impacto da comunicação aos resultados do negócio. • Monitorar métricas de saúde da marca (engajamento, awareness) e apoiar a liderança na visão macro de como a Nuuvem é percebida pela comunidade. • Fornecer feedback acionável e direcionamento técnico para influenciadores e criadores de conteúdo, garantindo que as entregas alinhem criatividade com nossos objetivos de conversão. • Utilizar ferramentas de Social Listening para categorizar comentários, reportando mudanças na percepção da marca.

• Plan and execute go-to-market strategies • Lead marketing and growth initiatives • Build and maintain relationships with developers and the community • Participate in industry events and identify opportunities • Monitor KPIs and recommend data-driven improvements • Collaborate with Product, Tech and other departments

• Design, develop, and test new features for the platform. • Lead research and experiments when addressing new and challenging requirements. • Maintain and improve existing Bubble products by quickly fixing bugs and updating existing parts when necessary. • Share knowledge and produce documentation for Bubble products. • For the Mid‑Level (Pleno) role, you are also expected to mentor less experienced members of the squad and the team.

• Apoiar a implementação de novas estratégias de vendas destinadas a aumentar a receita no catálogo da Nuuvem. • Assistir na integração de novos parceiros, solucionando dúvidas, alinhando próximos passos e garantindo uma transferência operacional suave. • Organizar e manter o calendário promocional e de lançamentos, colaborando na execução de grandes campanhas comerciais. • Rever planilhas relacionadas a perdas e margens, e manter informações de produtos e publishers atualizadas dentro dos sistemas internos. • Gerenciar entradas de novos conteúdos e coordenar lançamentos de produtos com a equipe de Marketing, garantindo que o Release Tracker permaneça preciso e atualizado. • Monitorar e apoiar parcerias existentes, identificando oportunidades de melhoria, acompanhando níveis de inventário e resolvendo problemas operacionais. • Garantir a disponibilidade dos produtos na Nuuvem Store, monitorando os níveis de inventário e chaves dos jogos. • Acompanhar e atualizar metas individuais e departamentais mensalmente.