Nuuvem

• Discover, test, and validate new channels for Spawnd • Run continuous growth experiments and measure results • Use AI and automation to scale experimentation • Analyze platform behavioral data • Work closely with Product and Tech to drive growth • Explore and activate communities organically • Support go-to-market initiatives and report learnings

• Define and lead Nuuvem’s growth strategy, with direct responsibility for CAC, LTV, payback and ROI. • Lead and develop the Growth team, set priorities and ensure the team is not merely reactive. • Build, test and validate unconventional acquisition channels, creating organic growth mechanisms and viral loops. • Own the strategy for acquiring new users, mastering paid media and organic traffic. • Manage the marketing budget autonomously, prioritizing investments across channels based on return and efficiency. • Apply innovation and Artificial Intelligence in day-to-day operations, continuously seeking new methods and tools to optimize campaigns. • Foster an aggressive experimentation culture, evaluating hypotheses to optimize conversion across the gamer journey. • Ensure growth initiatives are aligned with marketing, product and business objectives.

• Gerir o pipeline de lançamentos como documento vivo, com datas reais, contingências mapeadas e visibilidade para todos os envolvidos. • Acompanhar o desenvolvimento dos projetos de perto, entendendo necessidades técnicas e antecipando gargalos antes que afetem cronograma. • Manter stakeholders internos sempre informados sobre status, avanços e riscos com proatividade e consistência. • Cobrar internamente, sem hesitação, quando outra área ameaça o cronograma, entendendo o impacto de negócio de cada atraso. • Gerenciar milestones, builds e entregáveis com organização de nível sistêmico. • Traduzir demandas técnicas para linguagem operacional (e o inverso quando necessário). • Garantir que o plano esteja sincronizado entre time interno (publishing, marketing, ops) e estúdio parceiro, lendo o contexto estratégico de cada lançamento para priorizar corretamente. • Antecipar conflitos de janela, dependências entre projetos e riscos de calendário antes que afetem a execução. • Documentar decisões, status e entregas de forma estruturada e acessível para todos os envolvidos.

• Evaluation and approval of builds (core of the role): Review individual builds requested by game devs in the hub, as well as builds in the publishing flow. • Test each submitted build across different browsers (Chrome, Firefox, Safari, Edge) and representative scenarios from our user base — desktop and, when applicable, mobile. • Check performance, load times, download size, memory usage, behavior under variable network conditions, and stability during extended sessions. • Reproduce and document bugs clearly: steps to reproduce, evidence (video, screenshots, logs), severity and expected player impact. • Approve, reject, or request changes for each build, maintaining an organized history of decisions. • Review game pages (store pages): assets, screenshots, videos, descriptions, age ratings and localization to PT-BR when applicable. • Review pages created internally by the spawnd development team. • Have autonomy to test and review already-published (live) items, both back-catalog and new titles that enter production during your tenure.

• Upload keys and register titles on partner platforms. • Support the onboarding of promotions and the baseline pricing for new games. • Monitor and update the release tracker, ensuring information is always organized and accessible to the team. • Support execution of marketing plans for new and/or strategic publishers, working in partnership with the New Business team. • Track the execution of actions agreed with partners. • Develop a 360° view of publisher relationships, understanding how to handle a partner’s operational needs, coordinate launches, and contribute to strategy.

• Provide technical leadership for a squad and manage the team • Design, develop, and test new features for the platform • Maintain and improve the codebase, fix bugs, and refactor • Promote standards and best practices to raise overall quality • Conduct regular 1:1s and support team well-being • Structure team rituals and ensure cadence and predictability • Co-define the technical roadmap with Product • Coordinate reliability initiatives and lead maintenance for high-risk changes • Define and communicate team metrics • Lead incident response and prioritize follow-up actions • Participate in recruiting and selection processes

• Contribute to the execution of the organic audience strategy for CriticalLeap’s portfolio: which channels to prioritize per title, the creative angle for each release, and how to adapt tone and format by platform (TikTok, Instagram, X/Twitter). • Operate and grow CriticalLeap’s Discord as a hybrid space: a hub for influencers and creators with specific access channels and mechanics, integrated with an active player community. • Monitor the Steam Community Hub for active titles: define the response tone, support posting announcements, and maintain CriticalLeap’s editorial voice with consistency. • Participate in alignment meetings with partners (global publishers, studios) and with the Marketing Strategist to understand the best content to produce and ensure approvals are secured on time. • Execute planning and production of CriticalLeap’s organic content: write scripts and copy together with the Content Producer Jr., define the creative angle for each asset, and review before publishing. • Provide the Content Producer Jr. with clear monthly direction: creative focus for the period, priority formats by platform, CTAs and delivery standards, respecting the partners’ approval cycle. • Identify organic content with amplification potential and flag which pieces should be scaled via paid media, without directly operating the campaigns. • Use Generative AI tools as a capacity amplifier: generate scripts with A/B variations, batch copy, content calendars per game, translations (EN/PT/ES), and Steam announcements. • Manage CriticalLeap’s influencer pipeline: apply selection criteria by title and launch timing, brief the Content Jr. for operational execution, and track performance indicators to recommend program adjustments. • Work directly on a partner’s creator pipeline in LATAM: manage relationships in English, execute the creator activation strategy, and monitor program enrollments. • Monitor creators’ performance based on conversion data (UTM), audience growth and platform results, and report biweekly to the Head of Publishing and weekly to the partner. • Track weekly audience growth metrics: watch time, engagement per platform, wishlist velocity per game and creator performance — and translate these data into creative directions for the next cycle. • Use Social Listening tools to monitor brand perception, identify content opportunities, and report relevant community changes.

• Design, develop and test new features for the platform while maintaining a consistently active technical role. • Maintain and improve the existing codebase, quickly fixing bugs and refactoring problematic code when needed. • Write clear, well-structured code based on separation of concerns and the project architecture, following the correct semantics of the team's subdomains. • Promote standards and best practices, balanced testing guided by the testing pyramid, and consistent code reviews to raise overall quality. • Lead research and experiments when tackling new and challenging requirements. • Perform complex tasks such as capacity planning, load testing and security improvements. • Conduct regular 1:1s, define and follow Individual Development Plans (IDPs), perform performance reviews and support team well-being and workload balance. • Structure and continuously improve team rituals: planning, daily stand-ups, reviews/demos and retrospectives, ensuring cadence and predictability. • Co-define the technical roadmap with Product, making decisions about trade-offs between scope, cost and delivery time, and ensuring alignment with company objectives. • Coordinate reliability initiatives (observability, performance, security) and execute risk-prone maintenance with planning and communication to minimize customer impact. • Define, measure and communicate team metrics (throughput, lead time, cycle time, quality, test coverage, availability, technical debt), using them for decision-making and coaching. • Lead incident response within the team's scope, coordinating people, prioritizing actions and ensuring clear communication with stakeholders. • Participate in recruiting/selection, onboarding and identification of future leaders.

• Build fast, semantic and responsive HTML pages. • Improve existing web pages with a focus on enhancing user experience. • Collaborate with the team on the system's source code. • Improve the build toolchain and development practices. • Migrate existing web interfaces to a component-based UI. • Share knowledge with the team.

• Criar e estruturar planos 360º, transformando o conceito criativo em briefings táticos detalhados para campanhas, redes sociais, CRM e influenciadores. • Liderar a rotina de desdobramento criativo utilizando frameworks ágeis para garantir que o alto volume de demandas de "Social Commerce" e campanhas sazonais seja entregue sem gargalos. • Criar mecânicas de conversão específicas para influenciadores, utilizando cupons dinâmicos e links rastreáveis para medir o ROI direto por criador. • Definir a mapa de conteúdo específica para cada rede (TikTok, Discord, YouTube, X), garantindo que a narrativa da Nuuvem seja adaptada e não apenas replicada. • Operar a "camada superior" da marca, reagindo a eventos da cultura pop e games em tempo real para gerar conversas orgânicas e virais. • Garantir a consistência, coerência e o tom de voz da marca Nuuvem em todos os pontos de contato, assegurando a correta aplicação dos nossos guidelines de comunicação. • Atuar em parceria com Growth, Dados e Store para garantir uma visão full-funnel. O objetivo é conectar as campanhas de marca com táticas de alta conversão. • Analisar continuamente KPIs (SOV, ERR, View Rate, Retenção, CTR) para identificar conteúdos vencedores e propor otimizações e escala. • Transformar análises de planilhas e plataformas de dados em apresentações claras e storylines estratégicas, conectando o impacto da comunicação aos resultados do negócio. • Monitorar métricas de saúde da marca (engajamento, awareness) e apoiar a liderança na visão macro de como a Nuuvem é percebida pela comunidade. • Fornecer feedback acionável e direcionamento técnico para influenciadores e criadores de conteúdo, garantindo que as entregas alinhem criatividade com nossos objetivos de conversão. • Utilizar ferramentas de Social Listening para categorizar comentários, reportando mudanças na percepção da marca.