International SEO/AEO Manager

ManagerManagerFull TimeRemoteLeadTeam 1-10Since 2013H1B No SponsorCompany SiteLinkedIn

Location

PST (UTC-8)

Posted

5 days ago

Salary

$110K - $130K / year

Seniority

Lead

No structured requirement data.

Job Description

International SEO/AEO Manager

BetterHelp

Role Description As the International SEO/AEO Manager at BetterHelp, you’ll join a diverse team of licensed clinicians, engineers, product pros, creatives, marketers, and business leaders who share a passion for expanding access to therapy. This role requires equal fluency in traditional search and the emerging answer engine landscape: AI Overviews, blue links, LLMs, and beyond. - Own international organic growth strategy across all priority markets, with success defined by increasing organic user acquisition through both traditional search and AI-driven discovery surfaces. - Develop and execute AEO strategy: optimizing content for all search platforms with a clear-eyed approach to what's measurable in a rapidly evolving landscape. - Monitor and analyze how our brand and content appear across AI-powered search surfaces and build strategies to improve visibility and accuracy of representation. - Own the operational model for multilingual SEO/AEO content production, leading a distributed ecosystem of international freelancers and agency partners. - Develop and manage AI-assisted, human-reviewed content workflows, establish editorial quality frameworks and performance standards, and ensure high-quality execution and continuous optimization across markets. - Drive technical SEO strategy with an international lens: site architecture, crawlability, indexation, hreflang implementation, Core Web Vitals, and structured data. - Consult on site structure decisions for international expansion, including subdomain vs. subdirectory strategy and URL architecture. - Build and manage a content refresh program to maintain and improve rankings and answer engine presence across existing pages in all active languages. - Partner with content creators and translators, and leverage AI tools responsibly — maintaining accuracy, brand voice, and regulatory compliance while increasing output capacity. - Define and report on KPIs tied to organic traffic, rankings, AI citation share, and user growth by market. Requirements - 5+ years of SEO experience, with at least 2 years focused on international/multilingual SEO. - Demonstrated understanding of AEO principles and hands-on experience optimizing content for AI-driven search surfaces. - Experience integrating AI tools (Claude, ChatGPT, Gemini, or similar) into content creation and editorial workflows, including quality control processes for regulated content. - Proven track record of driving organic growth in non-English markets. - Deep technical SEO fluency. - Experience managing editorial or content teams, ideally across time zones and languages. - Familiarity with content strategy and governance in regulated industries (healthcare, finance, legal, or similar). - Strong analytical skills; comfortable in GSC, Ahrefs, LLM visibility tools, and Looker. Nice to Have - Experience building AI content workflows with human-in-the-loop review at scale. - Familiarity with how LLMs are trained and how that influences content discoverability and citation. - Background in CMS internationalization (hreflang, locale routing, translation management systems). - Understanding of E-E-A-T in regulated verticals. - Fluency in one or more of our active languages (Spanish, French, Dutch, German) is a strong plus. Benefits - Remote work with regular in-person bonding experiences sponsored by the company. - Competitive compensation. - Holistic perks program (including free therapy, employee wellness, and more). - Excellent health, dental, and vision coverage. - 401k benefits with employer matching contribution. - The chance to build something that changes lives – and that people love. - Any piece of hardware or software that will make you happy and productive. - An awesome community of co-workers.

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