• You will own, build, and run your startup in fields such as Industry 4.0 • You will embark on an extensive personal development journey crafted by unicorn founders • You will receive support in hiring through our network to over 50,000 professionals • You will receive intensive coaching to make your startup ready to raise millions in funding • You will iterate your product with us until having reached product-market-fit

• Own the Growth Discovery Process: Guide prospects from first conversation through Growth Discovery, identifying strategic opportunities and building conviction around Pilothouse's recommendations. • Revenue Growth & Target Achievement: Consistently meet and exceed monthly revenue targets by closing high-value deals and expanding business relationships across both channels. • Build Relationships: Become a trusted advisor to founders and senior marketing leaders. • Inbound Lead Qualification & Conversion: Quickly assess inbound leads, determine fit, and guide prospects through the sales process to maximize conversion rates. • Client Relationship Development: Build strong relationships with both outbound prospects and inbound leads, effectively communicating the company's value proposition and how services meet their needs. • Outbound Sales & Lead Generation: Proactively identify and engage potential clients through cold outreach, networking, and strategic prospecting to drive new business opportunities. • Collaboration & Reporting: Work closely with internal teams (including marketing and delivery) to ensure seamless handoffs post-sale and alignment with company objectives, providing regular insights on pipeline health, lead trends, and performance.

Role Description The mission of the Senior Growth Marketing Strategist is to connect every growth channel into one conversion system so marketing activity translates into measurable rentals and occupancy growth. This role aligns paid media, organic search, landing pages, promotions, testing, lead quality, attribution, and facility priorities, rather than optimizing any single channel in isolation. This is a hands-on role, not a traditional paid media position. The person in this seat owns the complete customer acquisition system for FreeUp Storage: - Diagnosing performance issues - Building campaigns - Directing channel execution - Launching tests - Analyzing lead quality - Making fast adjustments that produce more qualified leads and completed rentals They work closely with the Marketing Director and specialists across: - Paid media - SEO - AEO - Content - Web - Digital experience - Customer experience - Local partnerships Connecting every discipline into one coordinated growth engine. Outcomes - Increase qualified lead volume for FreeUp Storage by 15 to 20% year over year, tracked by facility and channel. - Lift lead-to-rental conversion rate to 35% or higher, in line with industry call-to-sale conversion averages. - Reduce cost per qualified lead by 10 to 15% within 6 months by reallocating spend to the highest-converting channels and facilities. - Reduce overall customer acquisition cost by 10 to 15%, accounting for the full cost of turning a lead into a signed lease. - Grow completed rentals and marketing-attributed revenue by 15 to 20% year over year, not just lead volume. - Raise website and landing-page conversion rate by 1 to 2 percentage points through at least 4 structured A/B tests per quarter. - Improve return on ad spend by 10 to 15% across Google Ads, Microsoft Ads, and Meta Ads. - Recover at least 20 to 25% of abandoned rental starts through retargeting, lead-nurture, and abandonment-recovery programs launched within 90 days. - Stand up full-funnel reporting (spend through rentals and revenue) with under 5% variance between platform-reported and completed-outcome numbers. - Build and execute recovery plans for the bottom 40% of underperforming facilities, with measurable lead and occupancy improvement within 6 months. - Run a monthly joint Marketing/Operations performance review with at least 90% of agreed action items closed on time each quarter. Competencies - Ownership: Takes end-to-end responsibility for results rather than a single channel or campaign. - Commercial Judgment: Weighs decisions by their effect on rentals and occupancy, not just activity or volume. - Analytical Rigor: Reasons from data rather than instinct or platform dashboards alone. - Disciplined Experimentation: Treats testing as a habit, not a one-off project. - Adaptability: Adjusts plans quickly as facility priorities, inventory, or market conditions shift. - Influence Without Authority: Gets specialists and partners aligned around shared priorities without formal reporting lines. - Communication & Judgment Under Pressure: Translates complex performance data into a small number of clear, actionable calls. Qualifications - Bachelor's degree in Marketing, Business, Analytics, Communications, or a related discipline. - Minimum 7 years of experience in growth marketing, demand generation, performance marketing, or customer acquisition. - Proven record of increasing qualified lead volume, conversion, revenue, rentals, or another measurable customer outcome. - Deep hands-on experience managing and optimizing multi-channel acquisition programs. - Advanced understanding of paid media, landing pages, conversion optimization, analytics, attribution, CRM, and lead nurturing. - Ability to diagnose complex funnel problems and turn findings into practical actions quickly. - Multi-location or facility-level marketing with different budgets, priorities, and local market conditions preferred. - Self-storage, multifamily, retail, home services, real estate, or another location-based consumer business preferred. - Direct responsibility for revenue, rentals, occupancy, bookings, or another bottom-of-funnel growth metric preferred. - Experience rebuilding fragmented or underperforming marketing foundations preferred. - Knowledge of local SEO, AI-powered marketing tools, call analytics, and offline conversion tracking preferred. Technical Requirements - Paid acquisition: Google Ads, Microsoft Ads, Meta Ads, retargeting, budget allocation, bidding, audience strategy, and creative testing. - Analytics and tracking: Google Analytics 4, Google Tag Manager, Looker Studio, call tracking, Microsoft Clarity or Hotjar, and conversion-event governance. - CRM and automation: HubSpot preferred; Salesforce, Zoho, or equivalent CRM; lead routing, lifecycle stages, nurturing, and campaign attribution. - Conversion optimization: A/B testing, landing-page optimization, funnel analysis, offer testing, customer journey analysis, and abandonment recovery. - Reporting: Advanced Excel or Google Sheets, dashboard development, cohort and channel analysis, KPI reporting, and performance forecasting. Remote Work Requirements - Dedicated home office or professional remote work environment. - Reliable high-speed internet connection capable of supporting video conferencing and daily business operations. Compensation - Competitive Full-Time Salary: ₱90,000 – ₱110,000 PHP per month

• Own day-to-day performance across our paid social channels — primarily Meta and TikTok — plus oversight of a handful of other smaller channels • Dig into campaign data daily: analyze trends in key metrics like click-through rates and conversion rates, and build a clear narrative on where to focus and why • Become a subject matter expert on different account structures, campaign setups, testing methodologies, and stay up to date on all the latest changes in Meta and TikTok Ads Manager • Own your creative output — you’ll be responsible for ensuring you’re getting the volume, velocity, and variety of creative you need for your channels to be successful. • Develop a sharp vision for our creative pipeline — staying deeply curious about what resonates with our customer, understanding fast-moving trends, and translating what’s working for other brands. • Track and report on channel performance, translating trends into clear narrative and recommendations. • Use AI tools to work more efficiently — whether that's building prioritization workflows, generating ad variations, or shortcutting research.