Make People and Nature Healthier through Biotechnology
Senior Marketing Manager
Location
New Jersey
Posted
3 days ago
Salary
0
Seniority
Senior
Job Description
Senior Marketing Manager
GenScript
• Own the development and execution of annual and quarterly marketing plans aligned to business priorities and commercial goals within designated segments. • Lead complex, integrated, multi-channel campaigns from strategy and planning through execution, measurement, and optimization. • Translate corporate, commercial, and product strategies into marketing programs that deliver measurable business outcomes. • Independently manage campaign plans, budgets, timelines, stakeholder alignment, and performance tracking. • Coordinate cross-functional teams including Commercial, Product Management, Scientific SMEs, Regional Marketing teams, and external partners to ensure successful delivery. • Present campaign strategies, recommendations, and performance insights to senior leadership. • Develop a deep understanding of customer segments, buying behaviours, decision-making processes, and market dynamics. • Map customer journeys and ensure marketing activities support customers at each stage of the buying process. • Partner with Product Management and Commercial teams to translate customer needs and technical capabilities into compelling value propositions, messaging, and campaigns. • Leverage market insights, customer feedback, and performance data to continuously refine strategy and positioning. • Develop content strategies that support demand generation, thought leadership, brand awareness, and customer engagement goals. • Collaborate with R&D, Product Management, Commercial teams, and scientific SMEs to create customer-focused content across channels. • Ensure messaging consistency, brand alignment, and content relevance throughout the customer journey. • Champion ProBio's value proposition across campaigns, content, and customer touchpoints. • Define KPIs and success metrics for campaigns and content initiatives. • Analyse campaign, funnel, and engagement performance to optimise outcomes and maximise ROI. • Provide recommendations based on performance data, customer insights, and market trends. • Partner with digital marketing teams to continuously improve customer experience and demand generation effectiveness.
Job Requirements
- 7+ years' experience in B2B marketing, campaign marketing, product marketing, or content marketing, preferably within life sciences, biotechnology, CDMO, or related industries.
- Proven success leading complex, integrated, multi-channel marketing campaigns that deliver measurable commercial results.
- Strong strategic planning and project leadership skills, with the ability to work independently and drive initiatives from concept to execution.
- Demonstrated experience building customer journeys, value propositions, and messaging frameworks for technical or scientific products and services.
- Excellent stakeholder management skills, with the ability to influence and collaborate across commercial, product, scientific, and leadership teams.
- Strong analytical mindset with experience using data and insights to optimise marketing performance.
- Exceptional communication, writing, presentation, and interpersonal skills, including experience engaging with senior stakeholders.
- Highly organized and capable of managing multiple priorities in a fast-paced, global environment.
- Experience working with scientific subject matter experts and within a regulated industry is highly desirable.
- Bachelor's degree required; MBA or advanced scientific qualification is a plus.
Benefits
- Benefits include medical, dental, and vision insurance as well as a 401(k) retirement plan with a company match that vests fully on day one.
- We offer paid parental leave after just three (3) months of employment.
- A paid time off policy that includes vacation time, personal time, sick time, floating holidays, and company holidays.
- Additional benefits include flexible spending and health savings accounts, life and AD&D insurance, short- and long-term disability coverage, legal assistance, and supplemental plans such as pet, critical illness, accident, and hospital indemnity insurance.
- Commuter benefits, well-being initiatives, and peer-to-peer recognition programs.
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