• Partner on Juniper Square’s strategy, positioning and messaging for the private equity segment, articulating a differentiated value proposition for each stakeholder in the PE buying group; CFOs, COOs, Heads of Finance and Fund Operations, Investor Relations, and technical evaluators. • Build the PE persona and industry playbooks: buyer and influencer roles, priorities, objections, and content needs at every stage of the sales journey. • Work directly with Sales leadership and top sellers to co-create the collateral that wins PE deals: executive briefs, ROI narratives, competitive battlecards, and stakeholder-specific decks for each stage of the buying process. • Act as the internal expert on PE deal dynamics, playing an active role in shaping messaging and strategy on high-stakes opportunities. • Conduct deep voice-of-customer research through customer interviews, win/loss analysis, and Sales feedback to continuously enrich our understanding of PE personas and use cases. • Own competitive intelligence for the PE segment and disseminate actionable insights to Sales, Growth Marketing, and Product so the whole go-to-market motion stays aligned around how PE firms actually buy. • Use AI agents and tooling as core infrastructure to research accounts, synthesize customer and competitive inputs, which measurably accelerates the production of messaging and enablement assets. • Apply judgment to what AI produces: know where automation accelerates the work and where human insight matters. • Partner with Demand Gen to ground PE campaigns in strong, persona-relevant messaging and provide the inputs that drive message-market fit. • Work with Product to translate complex platform capabilities into clear, resonant value propositions for PE buyers. • Support Customer Marketing in surfacing the PE customer stories that validate our messaging with real-world proof.

• Think comprehensively about go-to-market strategy and help build the motion beyond individual quotas • Contribute across multiple channels and experiment to find what works • Develop deep product fluency to sell credibly to technical buyers • Partner with marketing on broader initiatives, including launch and campaigns • Grow into closing or other paths over time as the role evolves

Role Description We’re looking for a Product Marketing Manager who combines strategic leadership with hands-on execution. This role is suited for someone who enjoys owning positioning and messaging while actively writing, launching, and enabling go-to-market efforts. SaaS experience is strongly preferred, with exposure to AI-driven products as a plus. Key Responsibilities - Own product positioning, messaging, and core narratives - Lead and execute go-to-market strategies for launches and feature releases - Write high-impact content including website copy, sales materials, and launch assets - Translate complex (including AI-powered) product capabilities into clear customer value - Partner closely with Product and Sales on roadmap alignment and enablement - Conduct lightweight market and competitive research to inform messaging Qualifications - Experience in Product Marketing, ideally within a SaaS company - Proven ability to be both a leader and a hands-on contributor (not a purely managerial role) - Exceptional writing and communication skills - Prior remote work experience is non-negotiable: candidates must be fluent with remote collaboration tools (Slack, Zoom, Google Workspace, Asana, or similar) and have ideally worked with US or UK-based companies; applications without this experience will not be considered Preferred Qualifications - Experience marketing AI-powered products or features - Background in a marketing or creative agency - Experience supporting Sales-led or Product-led Growth teams Tools & Technology - Collaboration and documentation tools (e.g., Slack, Google Workspace, Notion) - Project management tools (e.g., Asana, Jira) - CRM and sales enablement platforms (e.g., HubSpot, Salesforce) - Analytics and AI-assisted productivity tools (e.g., Google Analytics, ChatGPT or similar)

Role Description The Senior Regional Product Marketing Manager is responsible for leading marketing strategy and execution for Soft Tissue Solutions. This role develops and executes omni-channel brand strategies, regional commercial plans, and portfolio growth initiatives aligned to business objectives, revenue targets, and market development priorities. Soft Tissue Solutions leverages diverse technology platforms to deliver a portfolio of advanced products for soft tissue reconstruction across multiple sites of care and surgical specialties. The Senior Regional Product Marketing Manager is expected to shape short- and long-term strategies that increase revenue, deepen market penetration, strengthen sales execution, and improve customer engagement in the U.S. tissue reconstruction market. This senior-level role serves as a strategic partner to the Leadership Team, Sales, Medical Affairs, R&D, Regulatory, Professional Education, Market Access, Sales Training, Enterprise Marketing, Global Marketing, and other cross-functional partners. The position requires strong commercial judgment, data-driven decision making, influence without authority, and the ability to convert market insights into clear priorities, scalable programs, and measurable business impact. Essential Duties and Responsibilities - Lead development and execution of regional marketing plans aligned to business objectives and revenue targets. - Define strategic product line priorities by evaluating competitors, market share, and industry trends; maintains and shares competitive analyses to keep stakeholders informed. - Develop brand assets including sales collateral, digital/social media campaigns, demo tools and selling framework required for product promotion, training and education. - Support development of sales training plans and events for Soft Tissue Solutions in close collaboration with sales training department. Deliver product training to sales representatives. - Work collaboratively with Global Marketing and other related departments to ensure products are optimally positioned in the market. - Lead the development and execution of an innovative, data-driven digital strategy, collaborating with Corporate Marketing to drive measurable growth, engagement, and brand impact. - Develop, continuously monitor and disseminate unit demand forecasts, working collaboratively with other departments to ensure product availability throughout the lifecycle of assigned product(s). - Help prepare and manage revenue forecasts and OpEx budgets related to assigned product line(s) on an annual and quarterly basis. - Support the Company’s medical education initiative by assisting in the preparation and implementation of surgeon training courses which may include didactic and cadaver labs. - Plan, execute and/or participate in designated tradeshows and conferences, partnering with appropriate stakeholders to ensure the company and products are positioned appropriately. - Maintain up-to-date product and industry knowledge by regular review of the literature, co-traveling with field sales personnel, attending surgeries, professional education events and maintaining regular contact with industry experts and trade organizations. - Establish and maintain professional relationships with internal and external (ie, customers) stakeholders to stay abreast of market trends. - Routinely interface with the managers/directors of other product lines offered by the company to fully understand the relationships within the Tissue Reconstruction portfolio of products. - Work closely with global marketing to provide field and competitive insights, and input on new products and evidence generation plans as needed. - Collaborate with global marketing on new product and Clinical Evidence launches to ensure seamless transition from development to market launch. - Perform other duties as required. Qualifications - Bachelor’s degree in marketing, engineering or related discipline. MBA preferred. - Minimum of 5-7 years marketing experience in the medical device or closely related industry. - Direct marketing experience with regenerative tissue/wound reconstruction a plus. - Ability to develop comprehensive strategies across therapeutic areas, aligning cross functional partners. - Understanding of the hospital inpatient and outpatient care setting reimbursement landscape. - Created components of comprehensive marketing plans. - Effectively worked with both direct and indirect sales force to achieve results. - Implemented elements of brand positioning strategies that resulted in incremental demand for products. - Demonstrated project management and excellent written and verbal communication skills. - Demonstrated quantitative and qualitative analytic skills, specifically marketing and financial analysis. - Flawless execution of communication and promotional campaigns (e.g. labs, tradeshows, customer education). - Ability to travel 30% of time. Skills - Advanced knowledge of contemporary marketing practices, commercial strategy, and medical device market dynamics. - Strong financial, statistical, and business analytics capability, with ability to turn data into clear recommendations. - Excellent written, verbal, and presentation skills for executive, sales, clinical, and cross-functional audiences. - Ability to motivate, influence, and align cross-functional teams without direct authority. - Strong influencing, negotiation, prioritization, and decision-making skills. - Strong project management skills with ability to manage multiple priorities, timelines, vendors, and stakeholders. - High degree of ownership, accountability, business judgment, and comfort operating in ambiguity. - Ability to synthesize complex clinical, competitive, customer, and financial information into practical commercial actions. Salary Pay Range $109,000.00 - $150,000.00 USD Salary. Our salary ranges are determined by role, level, and location. Individual pay is determined by several factors including job-related skills, experience, and relevant education or training. Benefits - Medical, dental, vision, life insurance. - Short- and long-term disability. - Business accident insurance. - Group legal insurance. - Savings plan (401(k)).