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Go-to-Market Generalist
Location
United States
Posted
16 hours ago
Salary
$120K - $150K / year
Seniority
Senior
Job Description
Go-to-Market Generalist
talentpluto
• Think comprehensively about go-to-market strategy and help build the motion beyond individual quotas • Contribute across multiple channels and experiment to find what works • Develop deep product fluency to sell credibly to technical buyers • Partner with marketing on broader initiatives, including launch and campaigns • Grow into closing or other paths over time as the role evolves
Job Requirements
- Strong technical foundation, with the ability to quickly understand a product that works across the stack
- High-slope, high-potential operator who wants to build, not just execute a script
- Prior experience in a go-to-market capacity
- Comfort with ambiguity and a desire to own outcomes in an early-stage environment
- Bonus: a CS degree or technical background, or experience at an infrastructure company
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Role Description This role is built for someone who bridges the gap between customer wins and sales ammunition - turning product launches into market moments, customer stories into case studies, and competitive situations into wins. You'll work directly with our co-founders and GTM team to create the systematic marketing infrastructure that drives enterprise deals. If you have experience turning B2B customer success into compelling marketing assets that close deals, this is your opportunity to build a marketing function from the ground up. What You'll Do - Own end-to-end product launches - external market releases and internal team education - with full positioning, enablement, and amplification. - Manage complete customer success story lifecycle from identification through interviews, content creation, legal approvals, and distribution. - Build and run Siena Academy, creating curriculum that drives customer adoption and product value. - Create competitive intelligence system including battlecards, takedown decks, and positioning frameworks that help sales win. - Develop ROI calculators and business case materials that articulate value differentiation. - Build visual asset library with case studies, one-pagers, before/after comparisons, and templates sales can use immediately. - Establish tight feedback loops with sales, CS, and product to understand which assets drive pipeline and close deals. - Track marketing asset usage, pipeline impact, win rates, and revenue attribution to optimize what's working. Qualifications - 3-5+ years in product marketing at B2B SaaS companies, ideally enterprise. - Proven track record creating marketing assets that directly impacted pipeline, win rates, or deal velocity. - Experience building customer education programs or academies from scratch. - Power user of AI tools like Claude, ChatGPT, Midjourney, Lovable, v0 to scale output and quality. - Skilled at building custom AI workflows and prompts that enhance marketing productivity. - Deep understanding of enterprise sales cycles and what sales teams need to close deals. - Highly execution-focused with bias toward shipping fast and iterating based on feedback. - Data-driven approach to measuring what works and doubling down on high-impact activities. Bonus Points - Experience marketing AI, automation, or customer experience products. - Background in competitive intelligence and creating materials that win competitive deals. - Built customer training programs, online academies, or certification systems. - Familiarity with sales enablement tools and CRM systems to track asset impact. - Experience with no-code/low-code tools for landing pages, calculators, or interactive experiences. Do Not Apply If - You want to stay strictly within a defined scope. Product marketing is ever-evolving and requires tackling different projects that impact revenue and retention across the entire customer lifecycle. - You need extensive team resources or agencies to execute. This role requires scrappy, hands-on execution using AI tools to scale yourself. - You prefer brand marketing over performance-driven work. Everything ties back to pipeline, win rates, and revenue. - You're not comfortable with ambiguity. We're building this function from scratch. Why Siena? - Real ownership. You will own problems, not tasks, with the autonomy to solve them your way and the trust to do it without a manager in your inbox. - Work that ships and matters. What you build reaches real consumer brands fast. - A category we are creating. The Agent of Record is new ground, with unsolved problems and cutting-edge models, not a crowded field to compete in. - A team that respects your judgment. Globally distributed, async-first, low bureaucracy. We hire adults and treat you like one. - Great salary plus equity or stock grants. Own a piece of what you build. - Learning budget. If you are growing, so are we. - AI-fluency by default. Few places will push your work with production AI further or faster. Our Values The people who thrive here are curious, customer-obsessed, and take ownership without being asked. They fix problems first and explain later. They're direct about feedback—both giving and receiving it—because they care more about getting things right than being polite. They maintain high standards while moving at startup speed, and they build real relationships with teammates because they know that's how great work gets done. When things get tough, they adapt and keep pushing forward. Our Approach to AI The people who thrive here treat AI like a natural extension of themselves. They've built their own ecosystem of agents - some for research, others for debugging, writing, analysis, or writing code. They know which AI works best for what problem. Everyone gets premium accounts (ChatGPT, Claude, Perplexity Pro, Cursor, Lovable) plus a quarterly budget for new tools. But the magic happens in how we share knowledge. Demo days where someone shows off clever workflows. Slack threads about which model handles a specific use case better. Learning from each other's AI workflows. At Siena, we’re not just looking for people who can do a job. We’re looking for people who want to break boundaries, create the future, and reshape industries. If that’s you, we look forward to your application. We use AI-assisted screening tools as part of our hiring process. All decisions are made by humans. You can request a human-only review at talent@siena.cx. Siena provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or gender expression. We are committed to a diverse and inclusive workforce and welcome people from all backgrounds, experiences, perspectives, and abilities.
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Staff Product Marketing Manager, Industry Verticals — Public Sector
MongoDBMongoDB, originally called 10gen, is a software development company. Since 2007, MongoDB has created an open-source, document-oriented database to help clients
MongoDB is hiring a Staff Product Marketing Manager to build and own our go-to-market narrative for the Public Sector vertical, with an initial focus on Federal Government and the broader public sector market. This is a foundational hire for MongoDB’s Industry Verticals product marketing function: you will define how MongoDB’s unified data platform, spanning cloud, on-premises, and hybrid database deployments with integrated, production-ready AI capabilities, shows up for government buyers, anchored by MongoDB’s recent FedRAMP High authorization. You’ll turn a major compliance milestone into a durable competitive differentiator: developing the positioning, messaging, and sales-ready content that helps government agencies, systems integrators, and cloud/public-sector resellers understand why MongoDB is the right data platform for mission-critical, regulated workloads. You do not need prior government or public-sector work experience to succeed in this role — you need to be an excellent product marketer who can get fluent in a new domain quickly and partner closely with the compliance, product, and sales experts who already are. Scope and phasingThis role is scoped in two phases. Phase 1 is the immediate mandate; Phase 2 is the natural expansion once the federal narrative is established. Phase 1 — Federal (primary focus at launch). Own the go-to-market narrative for U.S. federal civilian and defense-adjacent buyers, leading with FedRAMP High as the flagship differentiator. Federal is the harder, higher-compliance-bar, higher-stakes segment — it is also where MongoDB’s new authorization gives the most immediate right to win, so it’s the priority for the first 6–12 months. Phase 2 — State & Local, Education, and broader Public Sector expansion. Extend the positioning, content, and enablement playbook built in Phase 1 to State & Local Government and Higher Education (“SLED”), adapting messaging and compliance framing to that segment’s different procurement rhythm and compliance bar (see below). What you’ll do - Own positioning and messaging for MongoDB’s Public Sector go-to-market, leading with FedRAMP High authorization as the flagship differentiator for the federal launch, then extending the narrative into State & Local and Higher Education as Phase 2 - Translate MongoDB’s data platform capabilities — document database, search, vector search, stream processing, and integrated AI — into mission-relevant outcomes and value propositions for government buyers and the systems integrators who serve them - Partner with Compliance, Security, Industry Solutions and Product teams to accurately represent FedRAMP High and related certification requirements in external-facing content, staying current as MongoDB pursues additional authorizations (e.g., DoD Impact Levels, StateRAMP) - Build the public sector sales enablement toolkit: battlecards, pitch decks, discovery guides, ROI/value models, and competitive intelligence — tailored first to federal buying processes and procurement vehicles, then adapted for SLED in Phase 2 - Develop content — solution briefs, customers decks, whitepapers, case studies, and web content — that makes the case for MongoDB in regulated, mission-critical environments, working within the constraints of public sector reference and PR approval processes - Partner with Field Marketing, Demand Generation, and Partner Marketing to plan and launch public-sector campaigns, events, and co-sell motions with cloud hyperscalers, resellers, and systems integrators - Run competitive and win/loss analysis specific to the public sector segment, feeding insights back into positioning, sales plays, and product roadmap conversations - Serve as the go-to product marketing voice for public sector launches, readiness reviews, and executive/customer-facing engagements What you’ll bring - 5–8+ years of product marketing (or closely related GTM/solutions marketing) experience in B2B enterprise software or SaaS, with a track record of owning positioning, messaging, and launches end-to-end - Proven ability to translate complex technical products into clear, differentiated value propositions for both technical and executive audiences — direct experience with data infrastructure, databases, or cloud platforms is a strong plus, not a requirement - Comfort learning and communicating regulatory/compliance concepts well enough to brief sales and build customer-facing content — prior compliance or public-sector experience is a plus, not required - Experience building and running sales enablement programs (battlecards, playbooks, ROI tools) and partnering closely with sales and field marketing teams - Strong cross-functional operator: comfortable driving alignment across product, compliance, sales, partner, and communications teams without direct authority - Excellent written and verbal communication skills; able to flex between mission-oriented narrative and technical depth - Self-starter who can operate with a fair amount of ambiguity and build structure in a newer, less standardized go-to-market motion - Bachelor’s degree or equivalent practical experience; MBA or technical/quantitative background a plus - No security clearance or prior government employment required. U.S. work authorization required; ability to work from a MongoDB office or remotely within the U.S Stand-out qualifications / Nice to havesFor Phase 1 (Federal): - Direct experience with FedRAMP, DoD Impact Levels (IL4/5/6), CMMC, or ITAR — either holding the knowledge yourself or having partnered closely with a compliance/SME team to market around it - Familiarity with federal contract vehicles and procurement channels, such as GSA Schedules, NASA SEWP, CIO-SP3, or other GWACs - Experience working with, or marketing through, federal systems integrators and resellers (e.g., Booz Allen Hamilton, Leidos, SAIC) or federal-focused aggregators/resellers (e.g., Carahsoft-style channel partners) - Understanding of federal budget and fiscal-year buying cycles and how they shape campaign and launch timing For Phase 2 (SLED expansion): - Familiarity with StateRAMP as the state-level analog to FedRAMP, and how its bar differs from federal compliance requirements - Understanding of state and local procurement processes (state contract schedules, competitive bid cycles) and higher-education consortium purchasing agreements - Experience adapting a national or federal narrative into a faster-moving, more numerous, typically smaller-deal-size SLED sales motion General Experience: - Prior experience marketing to any public sector buyer (federal, state & local, or higher education) - Experience marketing database, data platform, analytics, or AI infrastructure products About MongoDBMongoDB is built for change, empowering our customers and our people to innovate at the speed of the market. We have redefined the database for the AI era, enabling innovators to create, transform, and disrupt industries with software. MongoDB’s unified database platform—the most widely available, globally distributed database on the market—helps organizations modernize legacy workloads, embrace innovation, and unleash AI. Our cloud-native platform, MongoDB Atlas, is the only globally distributed, multi-cloud database and is available across AWS, Google Cloud, and Microsoft Azure. With offices worldwide and nearly 60,000 customers—including 75% of the Fortune 100 and AI-native startups—relying on MongoDB for their most important applications, we’re powering the next era of software. Our compass at MongoDB is our Leadership Commitment, guiding how and why we make decisions, show up for each other, and win. It’s what makes us MongoDB. To drive the personal growth and business impact of our employees, we’re committed to developing a supportive and enriching culture for everyone. From employee affinity groups, to fertility assistance and a generous parental leave policy, we value our employees’ wellbeing and want to support them along every step of their professional and personal journeys. Learn more about what it’s like to work at MongoDB, and help us make an impact on the world! MongoDB is committed to providing any necessary accommodations for individuals with disabilities within our application and interview process. To request an accommodation due to a disability, please inform your recruiter. MongoDB, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type and makes all hiring decisions without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Req ID: 4263333883 MongoDB’s base salary range for this role is posted below. Compensation at the time of offer is unique to each candidate and based on a variety of factors such as skill set, experience, qualifications, and work location. Salary is one part of MongoDB’s total compensation and benefits package. Other benefits for eligible employees may include: equity, participation in the employee stock purchase program, flexible paid time off, 20 weeks fully-paid gender-neutral parental leave, fertility and adoption assistance, 401(k) plan, mental health counseling, access to transgender-inclusive health insurance coverage, and health benefits offerings. Please note, the base salary range listed below and the benefits in this paragraph are only applicable to U.S.-based candidates. MongoDB’s base salary range for this role in the U.S. is: $104,000—$204,000 USD
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