Role Description We are looking for a detail-oriented, proactive, and tech-savvy Virtual Assistant who enjoys following systems while also making sound decisions when instructions aren't perfectly defined. This role combines website maintenance, local SEO support, social media assistance, image preparation, research, and operational support. The ideal candidate enjoys improving processes and wants to become a long-term contributor to a growing business. Key Responsibilities - Website Maintenance - Perform routine WordPress maintenance - Update WordPress plugins through SiteGround - Monitor websites for errors after updates - Notify the client when manual plugin uploads are required - Assist with ongoing website maintenance tasks - Google Business Profile & Local SEO - Upload and organize photos - Optimize Google Business Profiles - Assist with local citation management - Upload branded photos to directories including: - Yelp - Manta - Other business directories - Help maintain consistent branding across online listings - Website Content Preparation - Resize website images to required dimensions - Crop before-and-after project photos professionally - Pair before-and-after images - Organize image libraries - Prepare photos for website publishing - Assist with website asset organization - Social Media Support - Repurpose existing content across multiple platforms - Responsibilities include: - Edit short-form videos - Schedule and publish content - Repurpose content across platforms - Upload reels and short videos - Assist in building a consistent posting routine - Platforms include: - LinkedIn - Facebook - Instagram - Google Business Profile - YouTube Shorts - TikTok (future) - Target posting frequency: Approximately 3 posts per week - Video Editing - Edit short-form marketing videos - Add captions where appropriate - Trim videos - Format videos for different platforms - Repurpose existing video content - Client Onboarding Support - Assist with onboarding new marketing clients by: - Creating Google Drive folder structures - Gathering publicly available business information - Researching social media accounts - Organizing website assets - Preparing project files - Following documented onboarding SOPs - Administrative & Operational Support - Follow documented SOPs - Help improve SOP documentation where needed - Organize project files - Perform internet research - Support ongoing fulfillment tasks - Complete recurring operational activities Qualifications - Strong attention to detail - Excellent organizational skills - Comfortable following SOPs - Able to work independently - Strong written English - Good judgment - Resourceful researcher - Proactive communicator Technical Skills - Experience with some or most of: - WordPress - SiteGround - Google Business Profile - Local SEO - BrightLocal - VEED - Basic image editing - Canva (nice to have) - Google Workspace - Google Drive - Replit - Siteground - AI Experience: Comfortable using AI tools such as: - Claude - ChatGPT - AI-assisted workflows Ideal Personality - Proactive - Curious - Reliable - Detail-oriented - Comfortable making reasonable decisions without constant supervision - Enjoys improving systems - Interested in helping grow a business - Takes ownership of assigned work - Wants to be part of a growing team rather than simply completing tasks Communication - Preferred communication: WhatsApp - Working hours: Flexible - No strict timezone overlap required - Initial Hours: 10 hours/week - Opportunity for additional hours as the business grows Long-Term Growth The client expects the role to evolve as more SOPs are completed. Over time, the VA may take ownership of additional fulfillment, onboarding, website, SEO, and operational tasks.

• Plan and execute end-to-end marketing automation campaigns, including lead nurturing, scoring, and lifecycle management. • Brainstorm, execute, and measure growth experiments within Marketo to optimize performance. • Partner with Product Marketing and Field Marketing to build targeted programs and secure required campaign assets. • Maintain and optimize data hygiene, enrichment, progressive profiling, and data governance. • Ensure all marketing activities comply with international spam and data privacy regulations. • Identify database optimization opportunities to accelerate lead and pipeline growth. • Manage the integration of internal and third-party tools with our marketing automation platform. • Collaborate with Sales Operations on cross-functional projects to troubleshoot data exchange issues between systems. • Investigate, evaluate, and adopt new platforms or tools to support scaling marketing needs. • Gather detailed business requirements from marketing, sales, and tech teams to meet business objectives. • Analyze campaign performance, track end-to-end lead attribution, and deliver actionable reports to key stakeholders. • Use data-driven insights to optimize time-to-market speed and campaign efficiency.

• Own the global lead funnel architecture. • Drive lead-to-opportunity performance. • Build for scale, not just for today. • Enable funnel visibility. • Be the operational backbone of our GTM engine. • Leverage AI and automation to compound your impact. • Bring solutions, not just problems. • Be a trusted partner to the teams who depend on you. • Champion Samsara's cultural principles.

• Perform quality assurance reviews for customer communications, lifecycle marketing programs, and digital marketing initiatives. • Validate content, links, personalization, audience selections, dynamic content, rendering, accessibility, and deployment readiness. • Identify, document, and resolve quality issues prior to campaign deployment. • Develop, manage, and maintain testing roadmaps, optimization calendars, and experimentation programs supporting marketing performance objectives. • Analyze trends and provide insights that support data-driven decision-making. • Conduct audits of marketing programs, campaign configurations, tracking parameters, documentation, workflows, and operational processes. • Partner with campaign managers, lifecycle marketers, analytics teams, and marketing technology stakeholders to improve operational effectiveness.