• Perform quality assurance reviews for customer communications, lifecycle marketing programs, and digital marketing initiatives. • Validate content, links, personalization, audience selections, dynamic content, rendering, accessibility, and deployment readiness. • Identify, document, and resolve quality issues prior to campaign deployment. • Develop, manage, and maintain testing roadmaps, optimization calendars, and experimentation programs supporting marketing performance objectives. • Analyze trends and provide insights that support data-driven decision-making. • Conduct audits of marketing programs, campaign configurations, tracking parameters, documentation, workflows, and operational processes. • Partner with campaign managers, lifecycle marketers, analytics teams, and marketing technology stakeholders to improve operational effectiveness.

• Own the design, build, and ongoing management of a multi-touch marketing attribution model that tracks the full prospect journey across all marketing and sales touch points, from first touch to closed-won • Identify, pilot, and implement AI-powered tools and workflows for reporting automation, lead lifecycle journeys, data enrichment, and lead scoring to increase the speed and scale of marketing operations as the team grows • Identify, pilot, and implement AI-powered tools and workflows for reporting automation, data enrichment, and lead scoring to increase the speed and scale of marketing operations as the team grows • Monitor health and activity of the pipeline, flagging bottlenecks and stage-conversion issues; partner with RevOps on shared definitions and lead to opportunity handoff SLAs. • Own integrations across the marketing tech stack connecting HubSpot with adjacent tools (e.g., ad platforms, enrichment, intent data) ensuring data flows cleanly between systems and new tools are evaluated and implemented without creating silos • Create and manage reports/dashboards that will provide a centralized location with visibility into marketing attribution, conversion activity and pipeline • Identify and communicate trends and ROI analysis to Marketing Stakeholders and leadership to drive pipeline and revenue generation • Ensure data quality within the CRM by establishing best practices for marketing data collection • Manage HubSpot Marketing campaigns, workflow logic, templates, and integrations, that allow us to scale our GTM motions • Collaborate with the cross-functional ops team members including RevOps, CX Ops, etc to ensure agreement on shared definitions, handoffs, reporting, and processes; flagging breakdowns before they stall pipeline • Provide general operational support to marketing as needed • Think outside the box and identify opportunities along the way

• Serve as primary HubSpot administrator: manage the portal, build and maintain workflows, automations, lead scoring, and campaign assets (landing pages, forms, emails, lists) • Build and launch marketing campaigns end-to-end — from workflow logic to asset creation to post-launch reporting • Own marketing analytics and reporting: campaign performance, engagement scoring, pipeline attribution, and ad hoc reporting for leadership • Maintain data hygiene and process alignment between HubSpot and Salesforce, working closely with sales operations to ensure clean handoffs and accurate attribution • Manage website updates and content publishing in WordPress , coordinating with marketing on landing pages, campaign microsites, and ongoing site maintenance • Edit and produce video content (webinar clips, analyst commentary, promotional content) for use across web, email, and social channels • Upload, format, and manage video content on YouTube, including titles, descriptions, thumbnails, and playlist organization • Troubleshoot and optimize marketing tech stack performance, flagging and resolving integration or data issues

• Serve as primary HubSpot administrator: manage the portal, build and maintain workflows, automations, lead scoring, and campaign assets (landing pages, forms, emails, lists) • Build and launch marketing campaigns end-to-end — from workflow logic to asset creation to post-launch reporting • Own marketing analytics and reporting: campaign performance, engagement scoring, pipeline attribution, and ad hoc reporting for leadership • Maintain data hygiene and process alignment between HubSpot and Salesforce, working closely with sales operations to ensure clean handoffs and accurate attribution • Manage website updates and content publishing in WordPress , coordinating with marketing on landing pages, campaign microsites, and ongoing site maintenance • Edit and produce video content (webinar clips, analyst commentary, promotional content) for use across web, email, and social channels • Upload, format, and manage video content on YouTube, including titles, descriptions, thumbnails, and playlist organization • Troubleshoot and optimize marketing tech stack performance, flagging and resolving integration or data issues