• Plan and execute end-to-end marketing automation campaigns, including lead nurturing, scoring, and lifecycle management. • Brainstorm, execute, and measure growth experiments within Marketo to optimize performance. • Partner with Product Marketing and Field Marketing to build targeted programs and secure required campaign assets. • Maintain and optimize data hygiene, enrichment, progressive profiling, and data governance. • Ensure all marketing activities comply with international spam and data privacy regulations. • Identify database optimization opportunities to accelerate lead and pipeline growth. • Manage the integration of internal and third-party tools with our marketing automation platform. • Collaborate with Sales Operations on cross-functional projects to troubleshoot data exchange issues between systems. • Investigate, evaluate, and adopt new platforms or tools to support scaling marketing needs. • Gather detailed business requirements from marketing, sales, and tech teams to meet business objectives. • Analyze campaign performance, track end-to-end lead attribution, and deliver actionable reports to key stakeholders. • Use data-driven insights to optimize time-to-market speed and campaign efficiency.

• Own the global lead funnel architecture. • Drive lead-to-opportunity performance. • Build for scale, not just for today. • Enable funnel visibility. • Be the operational backbone of our GTM engine. • Leverage AI and automation to compound your impact. • Bring solutions, not just problems. • Be a trusted partner to the teams who depend on you. • Champion Samsara's cultural principles.

• Perform quality assurance reviews for customer communications, lifecycle marketing programs, and digital marketing initiatives. • Validate content, links, personalization, audience selections, dynamic content, rendering, accessibility, and deployment readiness. • Identify, document, and resolve quality issues prior to campaign deployment. • Develop, manage, and maintain testing roadmaps, optimization calendars, and experimentation programs supporting marketing performance objectives. • Analyze trends and provide insights that support data-driven decision-making. • Conduct audits of marketing programs, campaign configurations, tracking parameters, documentation, workflows, and operational processes. • Partner with campaign managers, lifecycle marketers, analytics teams, and marketing technology stakeholders to improve operational effectiveness.

• Own the design, build, and ongoing management of a multi-touch marketing attribution model that tracks the full prospect journey across all marketing and sales touch points, from first touch to closed-won • Identify, pilot, and implement AI-powered tools and workflows for reporting automation, lead lifecycle journeys, data enrichment, and lead scoring to increase the speed and scale of marketing operations as the team grows • Identify, pilot, and implement AI-powered tools and workflows for reporting automation, data enrichment, and lead scoring to increase the speed and scale of marketing operations as the team grows • Monitor health and activity of the pipeline, flagging bottlenecks and stage-conversion issues; partner with RevOps on shared definitions and lead to opportunity handoff SLAs. • Own integrations across the marketing tech stack connecting HubSpot with adjacent tools (e.g., ad platforms, enrichment, intent data) ensuring data flows cleanly between systems and new tools are evaluated and implemented without creating silos • Create and manage reports/dashboards that will provide a centralized location with visibility into marketing attribution, conversion activity and pipeline • Identify and communicate trends and ROI analysis to Marketing Stakeholders and leadership to drive pipeline and revenue generation • Ensure data quality within the CRM by establishing best practices for marketing data collection • Manage HubSpot Marketing campaigns, workflow logic, templates, and integrations, that allow us to scale our GTM motions • Collaborate with the cross-functional ops team members including RevOps, CX Ops, etc to ensure agreement on shared definitions, handoffs, reporting, and processes; flagging breakdowns before they stall pipeline • Provide general operational support to marketing as needed • Think outside the box and identify opportunities along the way