Role Description AI infrastructure is being redefined in real time — new compute architectures, faster interconnects, new power and thermal demands, new validation challenges. Keysight sits at the center of that shift, and this Industry Marketing Manager role is part of a progression from marketing at the AI infrastructure industry to leading the conversation inside it. This role owns how Keysight shows up in the AI infrastructure conversation: what we say, who we say it to, and how we connect what's happening in the industry back to real opportunities for our customers, partners, and business. You'll embody the understanding of what customers need in the areas of AI data centers, accelerated computing, high-speed interconnects, networking, and power — and work with technical experts inside Keysight to turn that understanding into content, campaigns, and relationships that make Keysight easier to work with and harder to ignore. This isn't a "just write about trends" role. It's a "help shape the industry and how Keysight shows up in it" role. What You'll Do - Read the industry, then act on it. - Track what's shifting in AI compute, interconnect, networking, power, and data center infrastructure. Then translate what you find into concrete recommendations for messaging, campaigns, and where Keysight should be investing attention. - Build Keysight's voice in the industry. - Develop the core narrative, experiences, and assets conveying our AI infrastructure work — the kind that holds up with engineers and executives alike. - Make Keysight easier to do business with. - Create content and programs (white papers, articles, webinars, customer stories, videos, executive talks) that genuinely help customers and partners solve problems, not just content that promotes us. - Show up where the industry gathers. - Represent Keysight at key industry events, and build relationships with analysts, standards groups, and industry influencers that make us part of the conversation, not just an attendee. - Work across teams. - Partner with product marketing, portfolio, sales, field marketing, communications, creative, and regional teams to get campaigns into the world — and partner with subject-matter experts, customers, and partners to keep the content credible and grounded. - Know if it's working. - Define what success looks like for your campaigns and content, track it, and adjust. Qualifications - A technical foundation — a degree in electrical engineering, computer engineering, computer science, or a related field, or equivalent hands-on experience. - 5+ years in industry marketing, product marketing, technical marketing, or similar B2B technology marketing work. - Existing knowledge of AI infrastructure, data centers, accelerated computing, high-speed interconnects, or power systems. - A real ability to take something technically complex and explain it clearly — in writing, in a deck, out loud. - Comfort learning fast in a technical space; you don't need to already be a networking or semiconductor expert, but you should be excited to become conversant quickly. - Experience building marketing programs end-to-end: messaging, content, campaigns, and the teams needed to run them. Requirements - Background in electronic test and measurement, or AI data center validation. - Existing relationships within the AI infrastructure ecosystem (analysts, standards bodies, industry groups). Benefits - Medical, dental and vision - Health Savings Account - Health Care and Dependent Care Flexible Spending Accounts - Life, Accident, Disability insurance - Business Travel Accident and Business Travel Health - 401(k) Plan - Flexible Time Off, Paid Holidays - Paid Family Leave - Discounts, Perks - Tuition Reimbursement - Adoption Assistance - ESPP (Employee Stock Purchase Plan) - Restricted Stock Units

• Define positioning, go-to-market messaging, and launch plans for Rithum's Brands or Retailer platform that unlock meaningful value for retailers and contribute to key growth objectives. • Develop differentiation that reinforces Rithum's leadership position against competing solutions, and create plans to distribute these assets internally and externally. This includes conducting win/loss interviews. • Perform detailed market opportunity analysis, including market research, segmentation, buyer personas, key trends, and competitive analysis. • Drive product launches by co-developing launch plans and managing cross-functional execution. • Partner across Sales, Revenue Management, Product, Marketing, and Client Success to ensure successful launch execution and business impact. • Create relevant, impactful, and timely marketing collateral, including sales presentations, pitch decks, sales tools, product data sheets, web content, webinars, blogs, product differentiation materials, social media content, and other assets. • Independently develop some assets while co-developing others with cross-functional teams. • Contribute to growth marketing efforts by delivering product content and participating in marketing programs that generate demand for Rithum's products. • Leverage AI to accelerate content development, strengthen messaging, analyze market and competitive insights, and improve go-to-market execution while ensuring accuracy, quality, and alignment with Rithum's brand standards. • Develop and maintain internal sales tools that clearly communicate competitive differentiation, objection handling, and positioning strategies. • Build a deep understanding of the market, competitive landscape, and Rithum's competitive advantages, and lead knowledge sharing across internal teams through regular enablement sessions.

Role Description As a Senior Product Marketer, you serve as the voice of the buyer for Rithum's Brands and Retailer Marketing Solutions. You drive the development of effective positioning, messaging, differentiation, market intelligence, impactful marketing and sales content, and insight-based enablement across internal teams. You own, develop, and execute major product launches, partnering closely with Sales, Revenue Management, Product, Marketing, and Client Success to drive business growth, positive client outcomes, and financial results. As an AI-first organization, Rithum expects employees to leverage AI to work more efficiently, improve decision-making, accelerate execution, and create scalable, repeatable ways of working. You are expected to incorporate AI into your day-to-day work while exercising sound judgment, protecting confidential information, and maintaining high standards of quality and accuracy. Responsibilities - Product Positioning & Messaging: - Define positioning, go-to-market messaging, and launch plans for Rithum's Brands or Retailer platform. - Develop differentiation that reinforces Rithum's leadership position against competing solutions. - Conduct win/loss interviews. - Perform detailed market opportunity analysis, including market research, segmentation, buyer personas, key trends, and competitive analysis. - Product Launches & Go-to-Market Execution: - Drive product launches by co-developing launch plans and managing cross-functional execution. - Partner across Sales, Revenue Management, Product, Marketing, and Client Success to ensure successful launch execution and business impact. - Content Development & Demand Generation: - Create relevant, impactful, and timely marketing collateral. - Independently develop some assets while co-developing others with cross-functional teams. - Contribute to growth marketing efforts by delivering product content and participating in marketing programs. - Leverage AI to accelerate content development and improve go-to-market execution. - Sales Enablement & Market Intelligence: - Develop and maintain internal sales tools that communicate competitive differentiation. - Build a deep understanding of the market and lead knowledge sharing across internal teams. Qualifications - 3+ years of experience in product marketing or product management. - Relevant experience in Software-as-a-Service (SaaS), enterprise software – ecommerce tech, retail tech is a plus. - Ability to distill complex topics into value propositions that resonate with the core buyer persona. - Experience developing positioning, messaging, and differentiation from the buyer’s perspective. - Excellent written and verbal communication and presentation skills. - Strong project management skills, including ability to own projects from start to finish. - The ability to work autonomously across internal stakeholders. - The ability to influence others and be a strong, consistent, and clear voice at the table. - Proven success working with product management to support product strategy and launches. - A demonstrated history of partnering with sales to drive pipelines and increase win rates. - Experience using AI tools to improve productivity and enhance go-to-market execution. Preferred Qualifications - Bachelor's degree in marketing, business administration or related field; or relevant experience in lieu of degree. - 5+ years of experience in product marketing, product management, or related field. - Experience in retail media or technical advertising. - Knowledge of the e-commerce industry, B2B Commerce, B2C Commerce, Marketplaces, Dropship, Third Party (3P) retailing. - Knowledge of merchandising, ecommerce, and retail supply chain management. - Experience working in product marketing roles at scaled tech companies. Travel Required - Up to 10% Benefits - Medical, dental and vision benefits: Affordable health care plans and company HSA contributions, starting on Day 1. - A 6% 401(k) match. - Competitive time off package with 20 days of Paid Time Off, 9 Company-Paid holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, and 1 Paid Volunteer Day. - 12 weeks primary caregiver leave & 4 weeks secondary caregiver leave. - Accident, critical illness, and hospital indemnity insurance. - Pet insurance. - Legal assistance and identity theft insurance plans. - Life insurance 2x salary. - Access to the Calm app and the Employee Assistance Program. - $65/month Remote work stipend for internet. - Culture and team-building activities. - Tuition assistance. - Career development opportunities. - Charitable contribution match up to $250 per year.

• Develop differentiated positioning and messaging for Andela’s products, solutions, and learning programs that clearly articulates value to enterprise buyers. • Own the narrative for each offering, ensuring messaging is consistent, commercially relevant, and adaptable across channels and regions. • Translate complex technical and product capabilities into clear, buyer-centric language that resonates with economic buyers, champions, and end users. • Own GTM strategy and launch planning for new products, solutions, and learning programs — from pre-launch positioning through to post-launch optimization. • Ensure every offering is brought to market in a coordinated way, aligning regional marketing, growth, partner marketing, content, sales enablement, and revenue teams behind a unified plan. • Build and maintain GTM playbooks and launch frameworks so teams across regions and channels can execute consistently. • Monitor post-launch performance and bring data-driven insights back to inform future launches and messaging iterations. • Partner directly with Product, AI Solutions, and Learning Solutions teams to stay ahead of roadmap priorities and translate upcoming capabilities into market-ready messaging and campaigns. • Serve as the connective tissue between product and go-to-market teams, ensuring launches are coordinated, timely, and commercially relevant. • Collaborate with content, growth, brand, partner and regional marketing teams to bring positioning to life across formats and channels. • Develop and maintain a suite of sales enablement assets that equip revenue teams to win. • Partner with sales leadership to understand where deals stall and identify messaging or material improvements that can increase win rates. • Collaborate with Revenue Operations to train and equip the sales team on new positioning, buyer personas, and competitive differentiators as offerings evolve. • Continuously gather and synthesize market, customer, sales, and competitive insights, bringing findings back to Product, Solutions, and Learning teams to inform packaging, pricing, launch priorities, and future GTM opportunities. • Work with Revenue Operations to surface and apply competitive intelligence for Andela’s core offerings, including win/loss analysis, competitor benchmarking, and battle card maintenance.