• Translate business goals into actionable marketing strategies and operational frameworks • Deep-dive into complex marketing performance data and support leadership with actionable reports • Analyze marketing funnel and optimize measurement foundation • Lead day-to-day Marketing project management across initiatives • Act as the strategic communication bridge between Marketing & GTM

Role Description Sie sind die Stimme unseres Unternehmens – und das erste Wort, das potenzielle Kund:innen von uns hören. In dieser Position übernehmen Sie die proaktive Ansprache von Interessent:innen, bauen nachhaltige Kundenbeziehungen auf und schaffen durch gezielte Lead-Generierung die Grundlage für unseren Vertriebserfolg. Als Remote-Position bietet diese Stelle Ihnen maximale Flexibilität – mit der Freiheit, Ihren Arbeitstag eigenständig zu gestalten. Qualifications - Kommunikationsstärke – Sie formulieren klar, empathisch und überzeugend – auch wenn es mal schwierig wird. - Offenheit und Kontaktfreude – Sie gehen gerne auf Menschen zu und haben keine Scheu vor dem Telefon. - Selbstorganisation – Im Remote-Setting behalten Sie den Überblick und strukturieren Ihren Arbeitstag eigenständig. - Von Vorteil – aber kein Muss: Erfahrung im Telemarketing oder Vertrieb - Kenntnisse in CRM-Systemen - Sicherer Umgang mit digitalen Tools Requirements - Aktive telefonische Kontaktaufnahme mit potenziellen Neukund:innen - Qualifizierte Terminvereinbarungen für unser Vertriebsteam - Systematische Lead-Generierung und Datenpflege im CRM Benefits - Remote-Position mit maximaler Flexibilität - Freiheit, Ihren Arbeitstag eigenständig zu gestalten Company Description Dieses Stellenangebot richtet sich ausschließlich an Freelancer. Vergütung erfolgt auf Honorarbasis. Sind Sie für diese Art der Zusammenarbeit bereit?

Role Description As a Demand Gen Marketer at Pogo, you'll own B2B paid acquisition for a narrow, high-value audience - across digital, out-of-home, and unconventional channels. Specifically, you will: - Run B2B paid acquisition across paid social (LinkedIn, Meta), out-of-home (billboards, direct mail), and other B2B channels - Get creative with targeting - geo-targeted campaigns around industry events, hyper-targeted ads by company and title, timing-based plays that reach the right person at the right moment - Contribute to channel and budget strategy alongside the team - work together to figure out what to test, scale, and cut - Apply analytical rigor to every spend decision - CAC, ROAS, pipeline contribution, attribution - Partner with marketing, sales, and design on landing pages, ad creative, and full-funnel optimization - Test, iterate, and scale what works Qualifications - Likely 3–6 years of B2B paid acquisition experience at a SaaS company with meaningful paid spend - Experience running multiple paid channels, including LinkedIn and Meta - Ability to back every spend decision with data - CAC, ROAS, pipeline contribution, attribution - Experience working at a fast-growing organization with real ownership - Bonus: experience with AI tools in marketing workflows; out-of-home, billboard, or direct mail experience; experience marketing to data/insights buyers, market researchers, or brand teams Benefits - Own B2B paid acquisition across multiple channels with real ownership over budget and performance - Work on a product with strong market pull, helping to scale a product with growing enterprise demand - Blend strategy with execution, influencing channel mix, budget allocation, landing pages, creative, positioning, and full-funnel conversion strategy - Experiment beyond traditional B2B channels with unconventional distribution and creative marketing ideas - Solve a real targeting challenge with a specific, senior audience, rewarding creative, precision targeting - Join a highly analytical and product-minded team focused on measurement, iteration, and craft Why you might not be excited about us - This is not a pure “media buyer” role; we expect paid marketers to think beyond campaign execution - We care deeply about efficiency and accountability; every dollar spent is scrutinized - Things change quickly; budgets, channels, and priorities may shift rapidly based on performance and market feedback - You'll need to thrive with autonomy; there won't be overly structured playbooks or layers of management - We expect more than 9 to 5; raw hours make an impact at our current stage, but we trust each team member to create a flexible work schedule

Role Description As the Senior-most Product Marketer in the Marketing organization, you will own the narrative around Alight’s product offerings for our audiences - crafting and sharing our solutions story in the most engaging, persuasive way possible. Your expertise in marketing solutions to buyers will shine as you collaborate across Sales, Growth Marketing, and Product Management teams to drive an integrated GTM strategy and differentiated narrative for buyers and influencers. You will serve as the SME on the challenges, value drivers, and buying journey for the audience - responsible for crafting high-impact messaging, positioning, and content, identifying priority use cases where we have a right to win, defining cross-functional go-to-market sales plays, enabling our field teams with vital content and tools, and building customer-facing assets that contribute to a strong pipeline for our solutions. As a trusted advisor, you'll provide our field teams with the insights and resources needed to close deals and expand within existing accounts. If you're a customer-focused product marketer with a knack for impactful storytelling, this is your opportunity to make a significant impact in Alight’s growth trajectory. Responsibilities - Plan and execute product launches and consult on campaigns that drive awareness, adoption, and retention of the products. - Support sales enablement and customer success by providing them with the necessary tools, materials, and training to sell and support the products. - Study and share customer insights, feedback, and testimonials gathered in NPS, CSAT and other research with the product and marketing teams. - Develop and implement the go-to-market strategy, creating and delivering the launch plan, and coordinating with other marketing teams. - Measure and analyze the effectiveness and ROI of the product launches and campaigns, and optimize them based on data and feedback. - Lead the creation of differentiated positioning, high-impact messaging, and customer-facing content. - Partner with Sales Operations and Demand/Growth Marketing to design and execute go-to-market sales plays. - Lead and support talented Product Marketing Managers (PMMs). - Hire, train, mentor, and motivate the product marketers. - Act as a strategic partner to Sales and Enablement by developing the playbooks, training, and tools necessary. - Serve as the primary SME on the buyer personas, uncovering deep customer insights and market trends. - Allocate resources, budgets, and timelines for the product marketing projects. - Monitor and evaluate the results and impact of the product marketing activities. - Lead the process to curate and evolve buyer personas and journey maps. - Conduct competitive analysis and market research to identify industry trends. - Leverage customer feedback and reviews to understand customer satisfaction levels. - Craft compelling product messaging to communicate product value and differentiation effectively. - Measure and report on marketing performance to monitor the effectiveness of marketing strategies. - Attend and speak at relevant events, conferences, and webinars. - Benchmark the product performance and positioning against competitors and industry standards. Qualifications - Bachelor's degree or equivalent experience, MBA preferred. - Experience in health technology, benefits administration, BPO, or professional services. - 15+ years of proven, progressive record of success in product/solution marketing. - Demonstrated ability to own and drive enterprise-level product strategies. - Proven experience managing large-scale programs with accountability for ROI. - Deep expertise in modern product marketing techniques. - Solid track record of building and scaling B2B and B2B2C product/solution marketing. - Demonstrated ability to operate with decision authority in complex organizations. - Proven ability to partner across sales, product, finance, and technology functions. - Exceptional leadership capability with experience building, developing, and retaining high-performing teams. - Superior communication, executive presence, and influencing skills. Requirements - Background check consistent with Alight’s employment policies. - Virtual interviews conducted on video. - Occasional travel to physical office locations may be required. Benefits - Comprehensive total rewards package. - Health, dental, and vision coverages starting Day One. - Wellbeing programs and retirement plans with contribution matching. - Generous time off and parental leave. - Continuing education and career growth opportunities. - Flexible working arrangements.