Role Description As a Demand Gen Marketer at Pogo, you'll own B2B paid acquisition for a narrow, high-value audience - across digital, out-of-home, and unconventional channels. Specifically, you will: - Run B2B paid acquisition across paid social (LinkedIn, Meta), out-of-home (billboards, direct mail), and other B2B channels - Get creative with targeting - geo-targeted campaigns around industry events, hyper-targeted ads by company and title, timing-based plays that reach the right person at the right moment - Contribute to channel and budget strategy alongside the team - work together to figure out what to test, scale, and cut - Apply analytical rigor to every spend decision - CAC, ROAS, pipeline contribution, attribution - Partner with marketing, sales, and design on landing pages, ad creative, and full-funnel optimization - Test, iterate, and scale what works Qualifications - Likely 3–6 years of B2B paid acquisition experience at a SaaS company with meaningful paid spend - Experience running multiple paid channels, including LinkedIn and Meta - Ability to back every spend decision with data - CAC, ROAS, pipeline contribution, attribution - Experience working at a fast-growing organization with real ownership - Bonus: experience with AI tools in marketing workflows; out-of-home, billboard, or direct mail experience; experience marketing to data/insights buyers, market researchers, or brand teams Benefits - Own B2B paid acquisition across multiple channels with real ownership over budget and performance - Work on a product with strong market pull, helping to scale a product with growing enterprise demand - Blend strategy with execution, influencing channel mix, budget allocation, landing pages, creative, positioning, and full-funnel conversion strategy - Experiment beyond traditional B2B channels with unconventional distribution and creative marketing ideas - Solve a real targeting challenge with a specific, senior audience, rewarding creative, precision targeting - Join a highly analytical and product-minded team focused on measurement, iteration, and craft Why you might not be excited about us - This is not a pure “media buyer” role; we expect paid marketers to think beyond campaign execution - We care deeply about efficiency and accountability; every dollar spent is scrutinized - Things change quickly; budgets, channels, and priorities may shift rapidly based on performance and market feedback - You'll need to thrive with autonomy; there won't be overly structured playbooks or layers of management - We expect more than 9 to 5; raw hours make an impact at our current stage, but we trust each team member to create a flexible work schedule

Role Description As the Senior-most Product Marketer in the Marketing organization, you will own the narrative around Alight’s product offerings for our audiences - crafting and sharing our solutions story in the most engaging, persuasive way possible. Your expertise in marketing solutions to buyers will shine as you collaborate across Sales, Growth Marketing, and Product Management teams to drive an integrated GTM strategy and differentiated narrative for buyers and influencers. You will serve as the SME on the challenges, value drivers, and buying journey for the audience - responsible for crafting high-impact messaging, positioning, and content, identifying priority use cases where we have a right to win, defining cross-functional go-to-market sales plays, enabling our field teams with vital content and tools, and building customer-facing assets that contribute to a strong pipeline for our solutions. As a trusted advisor, you'll provide our field teams with the insights and resources needed to close deals and expand within existing accounts. If you're a customer-focused product marketer with a knack for impactful storytelling, this is your opportunity to make a significant impact in Alight’s growth trajectory. Responsibilities - Plan and execute product launches and consult on campaigns that drive awareness, adoption, and retention of the products. - Support sales enablement and customer success by providing them with the necessary tools, materials, and training to sell and support the products. - Study and share customer insights, feedback, and testimonials gathered in NPS, CSAT and other research with the product and marketing teams. - Develop and implement the go-to-market strategy, creating and delivering the launch plan, and coordinating with other marketing teams. - Measure and analyze the effectiveness and ROI of the product launches and campaigns, and optimize them based on data and feedback. - Lead the creation of differentiated positioning, high-impact messaging, and customer-facing content. - Partner with Sales Operations and Demand/Growth Marketing to design and execute go-to-market sales plays. - Lead and support talented Product Marketing Managers (PMMs). - Hire, train, mentor, and motivate the product marketers. - Act as a strategic partner to Sales and Enablement by developing the playbooks, training, and tools necessary. - Serve as the primary SME on the buyer personas, uncovering deep customer insights and market trends. - Allocate resources, budgets, and timelines for the product marketing projects. - Monitor and evaluate the results and impact of the product marketing activities. - Lead the process to curate and evolve buyer personas and journey maps. - Conduct competitive analysis and market research to identify industry trends. - Leverage customer feedback and reviews to understand customer satisfaction levels. - Craft compelling product messaging to communicate product value and differentiation effectively. - Measure and report on marketing performance to monitor the effectiveness of marketing strategies. - Attend and speak at relevant events, conferences, and webinars. - Benchmark the product performance and positioning against competitors and industry standards. Qualifications - Bachelor's degree or equivalent experience, MBA preferred. - Experience in health technology, benefits administration, BPO, or professional services. - 15+ years of proven, progressive record of success in product/solution marketing. - Demonstrated ability to own and drive enterprise-level product strategies. - Proven experience managing large-scale programs with accountability for ROI. - Deep expertise in modern product marketing techniques. - Solid track record of building and scaling B2B and B2B2C product/solution marketing. - Demonstrated ability to operate with decision authority in complex organizations. - Proven ability to partner across sales, product, finance, and technology functions. - Exceptional leadership capability with experience building, developing, and retaining high-performing teams. - Superior communication, executive presence, and influencing skills. Requirements - Background check consistent with Alight’s employment policies. - Virtual interviews conducted on video. - Occasional travel to physical office locations may be required. Benefits - Comprehensive total rewards package. - Health, dental, and vision coverages starting Day One. - Wellbeing programs and retirement plans with contribution matching. - Generous time off and parental leave. - Continuing education and career growth opportunities. - Flexible working arrangements.

• Develop, implement, and manage strategic email marketing campaigns. • Create and manage visually appealing email templates using our email platform's (iterable) drag-and-drop editor and basic HTML coding. • Set up and optimize automated email flows, campaigns, and track links. • Monitor and manage the company's email inbox, responding to inquiries and forwarding emails to relevant teams. • Analyze key email marketing metrics, including open rates, click-through rates, conversions, and other campaign performance indicators. • Conduct A/B testing and interpret data to identify opportunities for improvement. • Generate detailed reports and provide actionable insights based on email performance data. • Create and submit support tickets when needed. • Ensure all campaigns use properly functioning dynamic Handlebars variables for personalization and customization. • Optimize email design for an optimal viewing experience across mobile and desktop devices, including dark mode compatibility. • Manage and maintain the company's customer database and related spreadsheets, ensuring data accuracy and integrity. • Attend client meetings, take comprehensive notes, and effectively communicate key information to cross-functional teams. • Utilize project management software such as ClickUp to stay organized and effectively manage tasks and deadlines.

Role Description We're looking for a highly analytical and execution-focused Marketing Associate to join our Growth Marketing team. This is a rare opportunity to build expertise across the full spectrum of growth marketing. - Gain hands-on experience in both acquisition and retention. - Execute lifecycle campaigns across email, SMS, and push notifications. - Support paid acquisition channels such as Google Search (SEM), Meta, TikTok, affiliate marketing, and partnerships. - Work across the entire customer lifecycle to acquire new users, engage existing ones, and improve long-term retention. - Collaborate closely with Product, Design, Data, and Engineering teams. Qualifications - Bachelor's degree in Marketing, Business, Statistics, Economics, or a related field. - 1–3 years of experience in digital marketing, growth marketing, CRM/lifecycle marketing, or performance marketing. - Strong analytical skills with the ability to interpret data and translate insights into action. - Comfortable working with spreadsheets and marketing performance metrics such as CTR, CVR, CPA, ROAS, retention, and engagement. - Excellent organizational skills and strong attention to detail. - Ability to manage multiple projects and deadlines in a fast-paced environment. - Strong communication and collaboration skills. - Self-motivated with a willingness to learn new marketing tools and channels. - Ability to leverage AI tools (such as Claude) to improve productivity, accelerate execution, analyze data, generate ideas, and continuously optimize marketing workflows. Requirements - Experience with marketing automation platforms such as Braze, Iterable, Salesforce Marketing Cloud, or similar CRM platforms. - Experience with Google Ads, Meta Ads Manager, TikTok Ads Manager, affiliate platforms, or partnership marketing. - Familiarity with Google Analytics, Looker, Tableau, or other BI/reporting tools. - Basic SQL knowledge or experience working with large datasets. - Experience running A/B tests and interpreting experiment results. Benefits - Flexible Time Off - Comprehensive Health Insurance Plans, including HSA and FSA Options - 401K Retirement Savings Plan with Generous Employer Match - Generous Parental Leave - Work-from-home stipend - Access to Corporate Discount Program - Pet Insurance