Role Description The Marketing Technology Specialist owns the day-to-day mechanics of the customer data platform and marketing technology stack within IT. The current platforms are Salesforce Data Cloud, Marketing Cloud, CRM, and Tableau. The role sits at the intersection of IT and the marketing team, translating business needs into platform configuration and keeping data flowing cleanly from source to campaign activation. The primary focus is Data Cloud—data model, identity resolution execution, segmentation, and calculated insights. The secondary focus is Marketing Cloud technical administration. This role is the IT intake point for technical requests from marketing, e-commerce, and content stakeholders related to the customer data ecosystem, and coordinates implementation with IT development or outside partners. Two-person IT support model – This position is one component of a two-person IT support model for the customer data and marketing technology ecosystem. The Retail Systems Manager focuses on CRM administration, user provisioning and permissions across the Salesforce suite, monitoring data delivery from enterprise systems into Salesforce, and day-to-day user support. This role picks up where the operational work hands off: the Data Cloud environment, data integrations within and across the Salesforce platforms, preparing data for Marketing Cloud and business use, and serving as a technical partner to marketing and business stakeholders. Architecture-level scope – Cross-brand identity architecture, source-of-truth design across the enterprise, and Salesforce ecosystem strategy sit outside this role and are delivered through IT leadership and consulting partner engagements. The Marketing Technology Specialist executes and maintains the architecture that gets set, monitors its health day-to-day, and flags opportunities for improvement to IT leadership and the AI & IT Strategy Group. Responsibilities & Scope Essential Job Functions - Customer Data Platform Mechanics: - Owns the configuration and ongoing management of the Data Cloud data model. - Works alongside marketing power users, supporting their work, auditing configurations, and teaching platform capabilities. - Executes and tunes the identity resolution rulesets that unify the 600K+ contact database across brands. - Builds and maintains real-time and batch audience segmentation in collaboration with the marketing team. - Monitors Data Cloud health—identity resolution accuracy, segment population, calculated insight performance, and downstream data quality. - Ensures data leaving Data Cloud for Marketing Cloud activation is complete, accurate, and structured for campaign execution. - Consults on business data collection plans to ensure the platform is configured and ready to receive, store, and activate the data being collected. - Data Quality & Governance Execution: - Implements and enforces data quality governance across the customer data ecosystem. - Builds and monitors automated data quality processes and manages exception workflows. - Evaluates and recommends third-party tools and plug-ins that support data quality, data collection, and data flow objectives. - Provides oversight of CRM data flows to ensure consistency with governance standards. - Marketing Cloud Technical Administration: - Administers Marketing Cloud technical infrastructure. - Collaborates with the marketing team to ensure data flowing into Marketing Cloud is actionable. - Supports Salesforce release management in coordination with the Retail Systems Manager. - Manages sandbox environments and change management processes for Data Cloud and Marketing Cloud configuration. - Technical Request Intake & Integration Coordination: - Serves as the primary IT point of intake for technical requests from marketing and business stakeholders. - Maintains the customer data lifecycle documentation, flagging gaps and opportunities for improvement. - Business Partnership & Requirements: - Serves as the primary IT point of contact for customer data and marketing technology needs. - Translates business requirements into technical specifications. - Provides training and support to business users, enabling self-service capabilities. - Provides routine operational updates regarding platform health, data quality trends, and open requests. Qualifications - Bachelor’s degree in Information Technology, Computer Science, Information Systems, or a related field; or equivalent combination of education and experience. - At least three (3) years of hands-on experience with Salesforce Marketing Cloud, Salesforce Data Cloud, or a comparable customer data platform. - Demonstrated experience with customer data platforms, unified customer data environments, or data management at scale. - Experience collaborating with marketing or business teams on data-driven initiatives. - Salesforce Certified Administrator (within 12 months of hire if not already held). - Salesforce Certified Data Cloud Consultant (within 18 months of hire if not already held). - Salesforce Certified Marketing Cloud Administrator, Marketing Cloud Developer, or Marketing Cloud Email Specialist (within 18 months of hire if not already held). Requirements - Existing Salesforce certifications at hire (particularly Data Cloud Consultant, Marketing Cloud Administrator, or Marketing Cloud Consultant). - Experience with unified customer identity or single sign-on implementations across multiple web properties. - Experience with AI-driven platform features, predictive analytics, or marketing automation AI capabilities. - Experience in publishing, media, religious/nonprofit, or subscription-based business environments. - Familiarity with e-commerce platforms, particularly NOP Commerce or similar .NET-based commerce systems. - Experience with ERP integrations or enterprise financial systems. - Tableau Desktop Specialist or Tableau Certified Data Analyst certification. Benefits - Fully remote position. - Occasional off-hours work may be required during platform release windows, critical integration failures, or time-sensitive data issues. - Minimal travel (less than 10%) may be required for vendor meetings, industry events, or cross-site collaboration. Equal Employment Opportunity UMPH is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.