Role Description S&S is seeking a strategic, customer-focused Senior Manager, Event & Experiential Marketing to lead our event and experiential marketing strategy across North America. This role leads the strategy, planning, execution, and evolution of our event portfolio, ensuring every event and brand experience strengthens the S&S brand, supports commercial priorities, and delivers measurable business impact. - Lead national trade shows, customer events, internal conferences, and sales meetings. - Partner across Marketing, Sales, Merchandising, Creative, Operations, Corporate Communications, and Executive Leadership. - Create best-in-class experiences that deepen customer relationships and support business growth. - Highly visible leadership role at the intersection of strategy, creativity, operational excellence, and execution. - Travel required throughout the United States and Canada, including evenings and weekends as needed (approximately 25–40%). Qualifications - Bachelor's degree in Marketing, Communications, Event Management, Business, or a related field preferred. - 8–12 years of progressive experience leading corporate events, trade shows, experiential marketing, or event marketing programs. - Experience managing large-scale, multi-event portfolios. - Proven success leading cross-functional initiatives and managing complex budgets. - Experience managing agencies, vendors, and strategic partners. - Experience supporting B2B sales organizations and customer-facing marketing initiatives preferred. - Previous people leadership experience preferred. Requirements - Strategic planning and business acumen. - Strong project and program management skills. - Executive presence with exceptional communication and stakeholder management abilities. - Leadership, coaching, and team development. - Budget management and financial acumen. - Vendor and agency management. - Strong negotiation, problem-solving, and decision-making skills. - Data-driven mindset with the ability to turn insights into action. - Proficiency with Microsoft Office, event management platforms, and collaboration tools. Benefits - Comprehensive benefits package designed to support life, health, and future. - Benefits begin 0–90 days after hire. - Includes Vacation, Personal, and Sick time; Medical, Dental, Vision, Life Insurance, and Disability coverage. - Flexible Spending Accounts; and a 401(k) plan. - Discounts on brand‑name apparel, fun employee events, and meaningful opportunities for growth and advancement.

• Maintain and update Excel spreadsheets and internal databases. • Collect, organize, and verify information before entering it into CRM systems. • Perform accurate data entry while ensuring information remains complete and up to date. • Follow up on website submissions and ensure all required actions have been completed. • Organize folders, files, and internal documentation. • Proofread articles and written content before publication. • Manage calendars, reminders, and recurring administrative tasks. • Track ongoing tasks and ensure deadlines and follow-ups are completed. • Assist with preparing reports and maintaining operational records. • Support the Marketing Manager with general administrative and operational activities. • Assist with additional operational projects as the Marketing team grows.

• Maintain and update Excel spreadsheets and internal databases. • Collect, organize, and verify information before entering it into CRM systems. • Perform accurate data entry while ensuring information remains complete and up to date. • Follow up on website submissions and ensure all required actions have been completed. • Organize folders, files, and internal documentation. • Proofread articles and written content before publication. • Manage calendars, reminders, and recurring administrative tasks. • Track ongoing tasks and ensure deadlines and follow-ups are completed. • Assist with preparing reports and maintaining operational records. • Support the Marketing Manager with general administrative and operational activities. • Assist with additional operational projects as the Marketing team grows.

• Partner with the Senior ABM Manager to translate strategic account plans into high-impact executive experiences, field programs, and conference activations. • Own the end to end strategy, planning, and execution of field events across North America. • Build and manage a regional field marketing calendar in close coordination with sales and SDR teams. • Identify and prioritize the markets, accounts, and formats that will have the greatest impact on pipeline and deal acceleration. • Work closely with event marketing to establish what field marketing programs can align with 3rd party/sponsored events. • Drive measurable pipeline and revenue impact from every program; own pipeline targets tied to field marketing in North America. • Develop pre-event, day of, and post-event engagement strategies that maximize attendance. • Work closely with sales and SDR teams to build targeted invite lists and ensure strong attendance from customers and prospects. • Serve as the primary field marketing point of contact for Health System sales, ensuring programs align with territory plans and revenue goals. • Coordinate with demand generation, content, product marketing, and brand teams to create compelling program collateral, messaging, and follow up assets. • Bring field insights back to the broader marketing team to inform campaign strategy and messaging. • Partner with Event Marketing to develop and execute pre-event, onsite, and post event outreach strategies for sponsored and third-party events, including campaigns, email sequences, messaging, and SDR/sales enablement materials. • Collaborate with Sales and SDR teams to identify and prioritize target accounts attending sponsored and third-party events, driving meeting generation before, during, and after each event. • Work closely with Sales Operations to build scalable processes for assigning event attendee lists to SDRs and Account Executives, ensuring clear ownership, follow-up, and pipeline attribution. • Coordinate cross-functional event engagement plans to maximize meeting volume, account penetration, and pipeline generation from third-party event investments. • Track and report on event sourced engagement, meetings, and pipeline performance, providing insights and recommendations to optimize future event strategies. • Build and maintain Field Marketing reporting and dashboards to measure program performance, including meetings booked and held, pipeline sourced, opportunities created, cost per opportunity, ROI, and overall event impact. • Manage budgets across all field marketing programs.