• Develop static ad creatives for Meta and other paid social channels that align with campaign goals and creative direction • Create landing pages for Google and Meta lead generation campaigns, applying CRO principles to improve form fills, phone calls, and appointment bookings • Design high-converting WordPress website pages (homepages, service pages, and key conversion pages) that are clean, modern, and on-brand • Design newsletter layouts (template-based and one-off sends) that match brand standards and support conversions • Collaborate closely with the performance marketing and creative teams to translate strategy into effective designs across ads and post-click experiences

• Тестувати, оптимізувати й масштабувати кампанії для досягнення бізнес-цілей проєкту • Підтримувати партнерські відносини із представниками преміальної підтримки гугла (Google LCS) • Генерувати інсайти з даних і конвертити їх у чіткі маркетингові рішення • Досліджувати ринок і знаходити best practice підходи до закупівлі • Тестувати нові креативні концепції, воронки, типи кампаній • Співпрацювати разом з дизайнерами, аналітиками, продакт-менеджерами

• Execute multi-channel campaigns (paid, organic, webinars, events, email) aligned to MQL and SQL, and ARR goals • Build pipeline with nurture flows and conversion paths • Help evolve outbound messaging and ICP segmentation in partnership with Sales • Turn high-touch programs (controller dinners, webinars, industry events) into pipeline • Optimize landing pages and core product pages for conversion • Collaborate with our designer to develop high-performing assets (ROI calculators, one-pagers, case studies) • Implement A/B testing and improve conversion rates across forms and campaigns • Build and maintain dashboards that track full-funnel performance in HubSpot • Report weekly on MQLs, pipeline creation, cost per opportunity, and conversion rates • Ensure lifecycle definitions and attribution are clean and aligned • Run and optimize paid campaigns (search, social, retargeting) • Keep CAC disciplined — especially in a pre-PMF environment • Test new channels thoughtfully, without vanity spend • Help operationalize account-based campaigns for priority verticals (CRE, SaaS finance teams) • Enable SDRs with messaging, sequences, and campaign alignment • Improve lead scoring and qualification frameworks

• Develop paid media plans for Praytell clients that include detailed breakdowns of audience targeting, ad products, creative formats, budgets and timelines • Work cross-functionally with the creative, account, strategy and influencer teams to develop brand and creator-led paid campaigns • Build, manage and optimize paid media campaigns across key social media platforms including Facebook, Instagram, LinkedIn, Twitter, TikTok and YouTube • Manage campaign budgets, billing reconciliation and pacing to ensure efficient spend and accurate financial tracking • Develop A/B tests and other opportunities to continuously optimize campaign performance • Develop campaign reports that provide clients with performance analysis, learnings and actionable insights and recommendations for future campaigns • Own day-to-day client communication for paid media workstreams, including status updates, reporting walkthroughs and performance recommendations • Oversee the work of paid media intern(s) and junior staff, guiding them through trainings and ensuring they develop working knowledge of key digital ad platforms and reporting, starting with social media • Support new business efforts through paid media recommendations, budget modeling and pitch participation • Extend Praytell’s paid media offering to additional digital advertising channels including programmatic, search and podcasts • Stay up to date on the latest social media platform trends, paid products and features, serving as a subject matter expert for Praytell clients and internal stakeholders