Praytell

• Concept and write social-first creative ideas across TikTok, Instagram, X, Threads and emerging platforms • Develop monthly content calendars and other social-first deliverables across multiple social and creative clients • Write social captions, scripts, hooks, asset copy and campaign concepts • Contribute to reactive and trendjacking content opportunities in real time • Collaborate closely with strategists, designers, editors and creative leads to bring ideas to life • Participate in brainstorms and contribute culturally relevant, platform-native thinking • Help shape brand voices that feel distinct, modern and social-native • Balance quick-turn reactive content with larger campaign and content calendar thinking • Present ideas clearly and confidently internally while incorporating feedback from both internal teams and clients

Role Description We’re looking to grow our bench of freelance mid-level Copywriters with 4-5 years of experience creating bold, social-first content and culturally relevant concepts. We’re looking for someone deeply tapped into internet culture, social trends and platform behaviors - someone who instinctively knows what grabs attention, sparks engagement and earns a spot in the group chat. This person should have experience working within a creative, earned or social agency environment and feel confident developing content for consumer and tech brands. The ideal candidate is equal parts strong writer, creative thinker and culturally online person who can seamlessly jump between trend-driven reactive content and larger campaign ideas. What You’ll Do - Concept and write social-first creative ideas across TikTok, Instagram, X, Threads and emerging platforms - Develop monthly content calendars and other social-first deliverables across multiple social and creative clients - Write social captions, scripts, hooks, asset copy and campaign concepts - Contribute to reactive and trendjacking content opportunities in real time - Collaborate closely with strategists, designers, editors and creative leads to bring ideas to life - Participate in brainstorms and contribute culturally relevant, platform-native thinking - Help shape brand voices that feel distinct, modern and social-native - Balance quick-turn reactive content with larger campaign and content calendar thinking - Present ideas clearly and confidently internally while incorporating feedback from both internal teams and clients Qualifications - 4-5 years of copywriting experience within an agency, creative studio, social team or brand environment - Experience working on consumer brands across food/bev, lifestyle, sports, tech and/or beauty - Agency background within a creative, earned or social-first environment strongly preferred - Strong portfolio showcasing social-first copywriting and concepting work - Deep understanding of internet culture, trends, memes and platform best practices - Ability to write in different brand voices and tones - Experience concepting short-form video and creator/influencer-led content - Collaborative mindset with the ability to work across disciplines - Comfortable working in a fast-paced, highly collaborative environment What Success Looks Like - Ability to independently generate engaging, on-brand social concepts for clients across the consumer and tech space - Strong fluency across social platforms, trends and emerging internet culture - Ability to collaborate seamlessly with cross-functional teams and creatives - Can confidently step into existing accounts and operate with minimal oversight while maintaining strong creative quality and attention to detail

Role Description Praytell is seeking a Senior Account Director with 9-11 years of experience and deep expertise in the travel and tourism industry - bonus points for big airline experience - ideally within an agency environment. This role will lead integrated communications programs across earned, influencer and social, serving as a senior strategic partner to clients while guiding brand storytelling, campaign development and cross-channel initiatives that drive measurable business impact. The Senior Account Director will oversee multiple client relationships and large-scale accounts with substantial budgets, mentor and develop teams and ensure work is executed at the highest level while identifying opportunities for innovation, organic growth and long-term partnership. This role must be based in the Central or Eastern time zone. The ideal candidate brings strong business acumen, creative thinking and the ability to navigate complex client environments while delivering thoughtful counsel, executive-level presence and forward-thinking ideas. Responsibilities - Client Service - Start with ‘Yes’: Drive optimism while balancing the realities of execution and client needs. - Spidey Senses in Tune: Anticipate market trends and client challenges, positioning teams to adapt proactively. - No Ego, No B.S.: Build trust and efficiency by cutting through unnecessary complexity to focus on impactful results. - Trust & Transparency: Establish long-term trust by balancing strategic candor with empathy and professionalism. - Sense of Humor & Short Memory: Model resilience and positivity, setting the tone for teams and clients during challenging times. - Spirit of Partnership: Shape enduring partnerships by strategically aligning agency and client priorities for shared success. - Account & Team Management - Brand & Business Expertise: Act as a senior-level strategic advisor, providing high-level insights and recommendations to elevate client campaigns. - Time & Budget Tracking: Monitor portfolio-wide budgets, identifying opportunities for efficiency and improved ROI. - Workflow Management: Oversee complex, multi-channel campaigns, ensuring seamless integration across PR, influencer, and social efforts. - Staffing: Support organizational planning, aligning team structure and resources with agency goals and client demands. - Employee Development: Develop and implement training programs for team leads, preparing them for future leadership roles. - Effective Communication - Client Communication (Emails/Status Calls): Guide client relationships at a senior level, handling complex conversations and providing strategic counsel. - Written Materials: Drive the creation of thought leadership pieces and overarching campaign messaging, ensuring alignment with broader business objectives. - Deck Development: Shape the strategic narrative of client-facing decks, ensuring they effectively communicate campaign vision and results. - Presentation Skills: Represent the agency in major client meetings, adapting communication styles to engage and persuade senior stakeholders. - Strategic Planning - Channel Audits (Earned, Social, Influencer): Provide senior-level oversight for audit processes, ensuring insights are actionable and forward-thinking. - Target Audience Analysis (Earned, Social, Influencer): Define advanced audience frameworks and leverage research to drive innovative strategies for clients. - Channel Fluency & Strategies (Earned, Influencer, Social): Deliver high-impact, integrated strategies that position clients as leaders across earned, influencer, and social channels. - Creative Thinking - Newsjacking/Trend-to-Earned Ideas: Provide creative oversight for trend-based campaigns, ensuring they resonate across earned, influencer, and social channels. - Earned Media: Drive innovation in media event concepts and seasonal campaigns, focusing on differentiation and earned potential. - Influencer or Talent Partnerships: Champion high-level partnerships with influencers or talent, introducing groundbreaking concepts to clients. - Social Media: Lead the development of agency-wide creative frameworks for social campaigns that prioritize innovation and engagement. - Brand Campaign Concepts: Deliver comprehensive campaign visions, tying together multi-disciplinary creative strategies. - Execution - Earned Media: Define earned media priorities at a strategic level, identifying opportunities for client growth and thought leadership. - Influencer: Oversee high-profile influencer programs, providing contract oversight, and ensuring innovative partnerships elevate brand awareness and impact. - Social Media: Lead strategic social media efforts, balancing creative vision with data-driven insights and performance metrics. - KPI, Merchandising & Reporting - Data Analysis & Interpretation: Oversee complex analyses that inform cross-channel strategies and insights. - Strategic Recommendations: Develop holistic recommendations that integrate data with broader client objectives. - Stakeholder Communication: Act as a trusted advisor, framing insights to support executive-level decisions. - Goal Alignment & Performance Metrics: Define long-term performance metrics and ensure consistent alignment with client goals. Benefits - Salary: $125,000 - $145,000 (This range reflects the minimum and maximum compensation. We typically offer salaries within the 25th to 75th percentiles and cannot exceed the listed maximum. Final offers depend on experience, skills and qualifications.) - Comprehensive health care (Medical, Dental, Vision) - Employee Stock Ownership Plan (ESOP) with annual shares of Project Worldwide, our parent company - Traditional and Roth 401(k) options with an annual employer contribution based on company performance - Flexible Time Off (FTO), company holidays and mental health days - Flexible work locations within the US - remote is a-ok! We also have physical hubs and offices in LA, SF, Austin, Chicago, Minneapolis and New York - Flex Fridays, designed to keep Fridays meeting-free for focused work and to give you space to support your personal wellbeing while delivering great client service - Employee Assistance Program (EAP) with mental health, family, career, legal and financial support - Paid parental leave and fertility support - Training and team-building programs - Camp Praytell, our company offsite (eligibility based on start date) - Employee Resource Groups (BEACON, Compañeros, elevAsian, Herizon and Prism) - And more!

• Lead integrated communications programs across earned, influencer and social • Serve as a senior strategic partner to clients while guiding brand storytelling, campaign development and cross-channel initiatives • Oversee multiple client relationships and large-scale accounts with substantial budgets • Mentor and develop teams and ensure work is executed at the highest level • Identify opportunities for innovation, organic growth and long-term partnership • Provide senior-level oversight for audit processes and define advanced audience frameworks • Drive the creation of thought leadership pieces and overarching campaign messaging • Shape the strategic narrative of client-facing decks while effectively communicating campaign vision

• Lead integrated communications programs across earned, influencer and social • Serve as a senior strategic partner to clients and guide brand storytelling • Oversee multiple client relationships and large-scale accounts • Mentor teams to ensure high-quality work • Identify opportunities for innovation, growth and long-term partnership • Act as a trusted advisor to clients and lead discussions on campaign strategy

• Manage day-to-day client relationships • Lead key workstreams • Ensure campaigns are executed strategically and efficiently across channels • Oversee project timelines • Mentor junior team members • Collaborate closely with cross-functional partners

• Lead integrated communications programs across earned media, influencer and social • Serve as a strategic partner to clients while overseeing execution and overall account performance • Drive strategic planning and innovation across PR, influencer, and social media campaigns • Collaborate with leadership to assess staffing needs and contribute to hiring decisions • Mentor and coach team members for professional development

Role Description Praytell is seeking a New York-based Account Director with 7-10 years of experience, ideally within a PR agency environment, and a strong background in the wellness and lifestyle industries (think longevity, performance, aesthetics and health tech - all through a consumer lens). This role will lead integrated communications programs across earned media, influencer and social, serving as a strategic partner to clients while overseeing execution, team development and overall account performance. - Client Service - Start with ‘Yes’: Inspire innovation and optimism, providing clear pathways to execution. - Spidey Senses in Tune: Demonstrate advanced intuition for client dynamics, identifying and addressing potential issues with foresight. - No Ego, No B.S.: Lead by example, prioritizing the success of the team and client over personal gain. - Trust & Transparency: Serve as a trusted advisor by delivering honest feedback and transparent recommendations. - Sense of Humor & Short Memory: Keep teams and clients focused on solutions, using humor to diffuse tension when needed. - Spirit of Partnership: Deepen client relationships through strategic counsel and delivering mutual value over time. - Account & Team Management - Brand & Business Expertise: Drive strategic planning and innovation across PR, influencer, and social media campaigns, ensuring clients’ goals are met or exceeded. - Time & Budget Tracking: Lead financial oversight for multiple accounts, ensuring budgets align with profitability targets and client expectations. - Workflow Management: Implement systems to improve team efficiency and ensure high-quality campaign delivery across multiple clients. - Staffing: Collaborate with leadership to assess staffing needs and contribute to hiring decisions. - Employee Development: Provide formal feedback to team members and lead coaching sessions to build expertise within the team. - Effective Communication - Client Communication (Emails/Status Calls): Act as a trusted client advisor, leading discussions on campaign strategy, performance, and next steps. - Written Materials: Provide strategic input on high-level materials, ensuring all content reflects the client’s voice and objectives. - Deck Development: Oversee the structure and content of decks for large-scale campaigns, ensuring alignment with strategic goals. - Presentation Skills: Deliver high-stakes presentations, engaging clients with clear and actionable insights. - Strategic Planning - Channel Audits (Earned, Social, Influencer): Shape the framework for audits, ensuring insights are leveraged for strategic planning across campaigns. - Target Audience Analysis (Earned, Social, Influencer): Lead high-level audience analysis, incorporating cultural, category, and competitive insights to inform strategies. - Channel Fluency & Strategies (Earned, Influencer, Social): Develop overarching strategies that align with clients’ business objectives, integrating all three disciplines. - Creative Thinking - Newsjacking/Trend-to-Earned Ideas: Drive strategic ideation around cultural trends, creating campaigns that lead industry conversations. - Earned Media: Approve and enhance creative concepts for seasonal and evergreen media pitches, events, and other earned tactics. - Influencer or Talent Partnerships: Define the creative vision for talent partnerships, ensuring alignment with broader campaign strategies. - Social Media: Shape overarching creative strategies for social campaigns, integrating them seamlessly with earned and influencer efforts. - Brand Campaign Concepts: Present innovative, big-picture campaign concepts to clients, positioning the agency as a creative leader. - Execution - Earned Media: Shape earned media strategy for clients, ensuring innovative approaches drive measurable results. - Influencer: Guide cross-functional teams in integrating influencers into broader campaign strategies, with a focus on ROI. Provide oversight for critical activities such as contract development. - Social Media: Oversee large-scale social initiatives, integrating insights and strategy across paid, earned, and owned media. - KPI, Merchandising & Reporting - Data Analysis & Interpretation: Shape the approach to data analysis for client accounts, integrating broader trends. - Strategic Recommendations: Lead strategic discussions with clients, positioning data as the foundation for decision-making. Put forth recommendations on tools to leverage for greater program insights (brand lift studies, sales studies, etc). - Stakeholder Communication: Present high-level insights and recommendations to senior stakeholders. - Goal Alignment & Performance Metrics: Ensure performance metrics align with client objectives and refine KPIs as needed. Qualifications - 7-10 years of experience in a PR agency environment. - Strong background in wellness and lifestyle industries. Requirements - Ability to lead integrated communications programs. - Experience in overseeing execution, team development, and account performance. Benefits - Salary: $105,000 - $125,000. - Comprehensive health care (Medical, Dental, Vision). - Employee Stock Ownership Plan (ESOP) with annual shares of Project Worldwide, our parent company. - Traditional and Roth 401(k) options with an annual employer contribution based on company performance. - Flexible Time Off (FTO), company holidays and mental health days. - Flexible work locations within the US - remote is a-ok! - Flex Fridays, designed to keep Fridays meeting-free for focused work. - Employee Assistance Program (EAP) with mental health, family, career, legal and financial support. - Paid parental leave and fertility support. - Training and team-building programs. - Camp Praytell, our company offsite (eligibility based on start date). - Employee Resource Groups (BEACON, Compañeros, elevAsian, Herizon and Prism). - And more! Interview Process Please note that due to the high volume of applications we receive, while we’re incredibly grateful for your interest, we’re not able to respond to each one individually. We’ll be in touch with candidates we’re moving forward with. We know how hard it can be to wait and wonder, especially in today’s job market, so if you don’t hear from us within 5 business days, it means we’ve moved forward with other candidates for this role. We truly appreciate the time and care you put into applying and will keep your application on file for future opportunities. - Submit Application - Phone Screen w/ Head of Talent (30 Mins) - Team Interview (30 Mins - 1 Hour) - Leadership Interview (30 Mins) - TBD: Short, Client-Agnostic Take-Home Test (Paid via Electronic Gift Card) - Offer (Target Start Date: May 2026) Who We Are We are an equal opportunity employer. We welcome all people and do not discriminate - period. All qualified applicants will receive consideration in accordance with federal, state and local laws. We prohibit any form of workplace harassment based on any protected class and are committed to creating an inclusive workplace in every location where we operate.

Role Description We’re looking for a New York-based Director, Media Relations to lead earned media strategy and execution across our Sports & Entertainment practice, while also supporting other practice groups as needed. You’re a natural storyteller with strong press relationships and a sharp instinct for inserting brands into cultural conversations. From top-tier outlets (print, digital, broadcast) to emerging platforms (podcasts, Substacks, newsletters, digital video and social), you know how to secure coverage that captures attention. You’ll collaborate closely with influencer, social, creative and analytics partners to deliver integrated, high-impact work while also mentoring junior staff and serving as a trusted client partner. Equal parts strategist, connector and leader, you bring creativity, hustle and a focus on results. With 8+ years of PR and media relations experience, you’ve developed and executed standout campaigns in sports and lifestyle, pitched and won new business and advised senior-level clients with confidence. You have strong media relationships across channels, especially in sports and sports business outlets, and are always building more. You’re also eager to harness AI tools for research, workflow optimization, ideation and creative development - ensuring our clients benefit from modern, future-ready approaches to storytelling and media. This role requires candidates to be based in New York or the greater metropolitan area. Responsibilities - Develop and drive innovative media strategies for sports, entertainment and lifestyle clients, owning all aspects of execution alongside account teams. - Ensure clients are part of culturally relevant media conversations across sports, entertainment, lifestyle, music, fashion, wellness and business. - Create compelling angles, pitches and storytelling opportunities that secure coverage across traditional outlets (print, online, broadcast) and emerging platforms (podcasts, Substacks, digital video, newsletters, social). - Bring a strong roster of sports, entertainment and lifestyle media contacts while continually expanding your network through pitching, press meetings and IRL/virtual connections. - Partner with creative teams to ensure ideas will be press worthy. - Staff and support client events, athlete/celebrity activations, press days, red carpets and experiential opportunities. Media-train spokespeople and staff interviews to ensure polished execution. - Serve as the go-to expert on media trends, emerging platforms and target outlets on client calls and in campaign planning. Create forward-looking POVs that translate industry shifts into actionable strategies. - Manage proactive and reactive media relations while mentoring junior staff in pitching, strategy and client service. Lead staff development programs and contribute to broader culture initiatives. - Work closely with Influence (Media, Influencer, Corporate) and integrated teams (creative, social, analytics) to deliver smart connected work. Contribute to agency-wide media POVs and share learnings from press interactions. - Partner with account leads to co-develop KPIs, oversee reporting and monitoring and make recommendations to optimize performance. - Participate in new business opportunities, occasionally travel for client/press needs and help build the future of Praytell’s Sports, Entertainment and Lifestyle practice. Qualifications - 8+ years of PR and media relations experience. - Strong media relationships across channels, especially in sports and sports business outlets. - Experience developing and executing standout campaigns in sports and lifestyle. - Confidence in pitching and winning new business. - Ability to advise senior-level clients. - Eager to harness AI tools for research, workflow optimization, ideation and creative development. Benefits - Salary: $105,000 - $125,000. - Comprehensive health care (Medical, Dental, Vision). - Employee Stock Ownership Plan (ESOP) with annual shares of Project Worldwide, our parent company. - Traditional and Roth 401(k) options with an annual employer contribution based on company performance. - Flexible Time Off (FTO), company holidays and mental health days. - Flexible work locations within the US - remote is a-ok! - Flex Fridays, designed to keep Fridays meeting-free for focused work. - Employee Assistance Program (EAP) with mental health, family, career, legal and financial support. - Paid parental leave and fertility support. - Training and team-building programs. - Camp Praytell, our company offsite (eligibility based on start date). - Employee Resource Groups (BEACON, Compañeros, elevAsian, Herizon and Prism). - And more! Interview Process Please note that due to the high volume of applications we receive, while we’re incredibly grateful for your interest, we’re not able to respond to each one individually. We’ll be in touch with candidates we’re moving forward with. We know how hard it can be to wait and wonder, especially in today’s job market, so if you don’t hear from us within 5 business days, it means we’ve moved forward with other candidates for this role. We truly appreciate the time and care you put into applying and will keep your application on file for future opportunities. Our interview process typically takes 4-6 weeks, and here’s what you can expect along the way: - Submit Application - Phone Screen w/ Head of Talent (30 Mins) - Team Interview (30 Mins - 1 Hour) - Leadership Interview (30 Mins) - TBD: Short, Client-Agnostic Take-Home Test (Paid via Electronic Gift Card) - Offer (Target Start Date: May 2026) Who We Are We are an equal opportunity employer. We welcome all people and do not discriminate - period. All qualified applicants will receive consideration in accordance with federal, state and local laws. We prohibit any form of workplace harassment based on any protected class and are committed to creating an inclusive workplace in every location where we operate.

• Lead earned media strategy and execution across Sports & Entertainment practice • Collaborate closely with influencer, social, creative and analytics partners • Mentor junior staff and serve as a trusted client partner • Manage proactive and reactive media relations while mentoring junior staff in pitching, strategy and client service • Partner with account leads to co-develop KPIs, oversee reporting and monitoring