• Execute multi-channel campaigns (paid, organic, webinars, events, email) aligned to MQL and SQL, and ARR goals • Build pipeline with nurture flows and conversion paths • Help evolve outbound messaging and ICP segmentation in partnership with Sales • Turn high-touch programs (controller dinners, webinars, industry events) into pipeline • Optimize landing pages and core product pages for conversion • Collaborate with our designer to develop high-performing assets (ROI calculators, one-pagers, case studies) • Implement A/B testing and improve conversion rates across forms and campaigns • Build and maintain dashboards that track full-funnel performance in HubSpot • Report weekly on MQLs, pipeline creation, cost per opportunity, and conversion rates • Ensure lifecycle definitions and attribution are clean and aligned • Run and optimize paid campaigns (search, social, retargeting) • Keep CAC disciplined — especially in a pre-PMF environment • Test new channels thoughtfully, without vanity spend • Help operationalize account-based campaigns for priority verticals (CRE, SaaS finance teams) • Enable SDRs with messaging, sequences, and campaign alignment • Improve lead scoring and qualification frameworks

• Develop paid media plans for Praytell clients that include detailed breakdowns of audience targeting, ad products, creative formats, budgets and timelines • Work cross-functionally with the creative, account, strategy and influencer teams to develop brand and creator-led paid campaigns • Build, manage and optimize paid media campaigns across key social media platforms including Facebook, Instagram, LinkedIn, Twitter, TikTok and YouTube • Manage campaign budgets, billing reconciliation and pacing to ensure efficient spend and accurate financial tracking • Develop A/B tests and other opportunities to continuously optimize campaign performance • Develop campaign reports that provide clients with performance analysis, learnings and actionable insights and recommendations for future campaigns • Own day-to-day client communication for paid media workstreams, including status updates, reporting walkthroughs and performance recommendations • Oversee the work of paid media intern(s) and junior staff, guiding them through trainings and ensuring they develop working knowledge of key digital ad platforms and reporting, starting with social media • Support new business efforts through paid media recommendations, budget modeling and pitch participation • Extend Praytell’s paid media offering to additional digital advertising channels including programmatic, search and podcasts • Stay up to date on the latest social media platform trends, paid products and features, serving as a subject matter expert for Praytell clients and internal stakeholders

• Provide on-site hardware and consumable conversion support, including case coverage, in-servicing, and hands-on sales support to ensure successful product adoption • Lead and deliver web-based educational conference series to train customers and sales teams on products, procedures, and best practices • Identify, qualify, and develop new business opportunities through proactive lead generation and customer engagement • Deliver technical presentations and product demonstrations at sales meetings and customer locations as needed • Provide customer service and product support by responding to technical, clinical, and product usage questions and delivering ongoing educational support • Support inventory management by monitoring current inventory levels, identifying replenishment needs, and communicating general inventory status updates • Support order management activities, including responding to delivery inquiries and providing backorder status updates • Troubleshoot and resolve product-related issues by providing timely technical guidance to customers, healthcare professionals, and sales personnel • Provide technical and procedural setup support for products and procedures, ensuring proper use and adherence to recommended protocols • Act as a liaison between customers and sales personnel to address and resolve technical questions and issues • Equip sales teams with technical data, clinical insights, and product knowledge necessary for effective product demonstrations

• Work with sales and marketing to plan, execute, and optimize demand generation campaigns across paid, organic, and owned channels to drive qualified leads and pipeline • Partner closely with sales and product to align campaigns with ICPs, buyer personas, and revenue goals • Own top-of-funnel and mid-funnel programs, including paid search, paid social, email marketing, and content syndication • Build, manage, and optimize lead nurturing programs to improve conversion rates across the funnel • Configure dashboards to measure campaign performance, report on KPIs (MQLs, SQLs, pipeline contribution, etc.), and make informed decisions • Support other marketing initiatives and product launches with targeted campaigns and messaging • Maintain clean data practices and ensure accurate lead tracking and attribution in Hubspot • Document processes and keep campaign assets organized so programs are repeatable and scalable • Stay current on demand generation best practices, emerging channels, and industry trends