Role Description The Vice President, Marketing and Digital Experience will lead the strategic direction and implementation of omnichannel marketing strategies to enhance donor engagement and optimize performance. This role involves providing strategic leadership to the digital marketing team, overseeing online platform enhancements, driving revenue growth through effective client marketing initiatives, and leading User Experience (UX/UI) product design to ensure a seamless and engaging user experience. Help carry out our Christian organization’s mission, vision, and strategies. Personify the ministry of World Vision by witnessing to Christ and ministering to others through life, deed, word and sign. - Keep Christ central in individual and corporate life. - Actively participate in and contribute to the spiritual disciplines of the organization. - Lead the development and implementation of new market segmentation and strategic direction of the brand. - Leverage donor insights to grow the donor file, improve retention, and optimize marketing performance. - Provide strategic and operational direction for digital marketing team members. - Act as a strategic partner to the Chief Marketing Officer. - Oversee the implementation of new online platform capabilities and improvements to existing systems. - Lead donor engagement marketing from acquisition through retention and brand campaigns. - Identify and implement measures to increase the efficiency and effectiveness of business operations. - Lead, mentor, and motivate staff members to achieve goals. - Maintain awareness of corporate goals, objectives, organizational announcements, and activities. Qualifications - Bachelor's degree in marketing or related field or equivalent work experience (eight years). - Master's degree strongly preferred. - At least ten years of progressive marketing management experience including direct oversight of digital marketing channels. - Strong expertise in digital retailing/consumer eCommerce, including web analytics, personalization, optimization, SEO and digital merchandising. - Extensive experience leading teams in digital management, optimization and enhancement. - Strong experience leading an online sales channel and/or development program in a B2C environment. - Experience as a Product Owner/Manager. - Experience outsourcing / engaging external service delivery providers, contract management. - Skilled in learning quickly and adapting to a dynamic environment. Requirements - Bachelor's degree in marketing or related field or equivalent work experience (eight years). - Master's degree strongly preferred. - At least ten years of progressive marketing management experience including direct oversight of digital marketing channels. - Strong expertise in digital retailing/consumer eCommerce, including web analytics, personalization, optimization, SEO and digital merchandising. - Extensive experience leading teams in digital management, optimization and enhancement. - Strong experience leading an online sales channel and/or development program in a B2C environment. - Experience as a Product Owner/Manager. - Experience outsourcing / engaging external service delivery providers, contract management. Benefits - WVUS Pay Grade Level: 241 - Estimated hiring range: $172,200 – $232,400 - The posted hiring salary range reflects pay for U.S. locations and is determined using market data and internal compensation guidelines. - Actual compensation may vary depending on the candidate’s geographic location, job-related experience, and applicable laws.

• Build, launch and manage META advertising campaigns (Facebook & Instagram) • Monitor campaign performance and optimise for ROAS, CPA, CTR and conversions • Conduct audience testing, A/B testing and creative testing • Recommend budget allocation and scaling opportunities • Produce clear monthly performance reports with actionable recommendations • Manage Google Ads campaigns including Search (SEM) and Performance Max (P-Max) • Optimise keywords, bidding strategies and budgets • Improve campaign performance and ROI • Monitor conversion tracking and reporting • Manage both paid and organic content across Facebook, Instagram, LinkedIn, TikTok, Pinterest, Snapchat • Content scheduling, community engagement, organic growth strategies, campaign planning, platform optimisation, performance reporting • Design professional EDMs, build and schedule campaigns, create customer segmentation, develop automation workflows and report on campaign performance • Update products and collections on Shopify, manage landing pages, upload creative assets, maintain promotions and campaigns, assist with website merchandising, ensure content is current and visually engaging • Create high-quality creative assets for both print and digital, including social media graphics, paid advertising creatives, website banners, email graphics, product marketing collateral, brochures and flyers, digital marketing assets for multiple brands • Leverage AI tools to improve efficiency and creativity, including content creation, ad copy generation, image generation and editing, workflow automation, campaign ideation, productivity improvements.

• Format, thoroughly test, and schedule email campaigns in Mailchimp • Execute routine Squarespace website updates • Format, schedule, and publish content across social media platforms • Execute administrative and promotional workflows for launches and initiatives • Make adjustments to existing Canva templates and manage video assets on YouTube

Role Description Postmedia is seeking a Digital Marketing Manager to join the Subscriber Acquisition team. This role is responsible for gathering consumer insights and executing digital acquisition strategies across Postmedia's news media publications in Canada. The successful candidate will lead performance media strategy, planning, and optimization, while identifying and executing additional acquisition opportunities that drive subscription growth and increase customer lifetime value. You will partner closely with Product, Analytics, and Marketing teams to identify and activate acquisition opportunities within onsite conversion flows, maximizing revenue across our portfolio of products and offerings. The ideal candidate will possess a strong analytical foundation, exceptional cross-functional communication and collaboration skills, a high degree of organization, and a deep understanding of subscription economics. What you’ll do: - Support onsite acquisition strategy and execution to drive revenue growth and expand the paying user base. - Lead the diversification of product offerings and monetization paths by matching customers to the most relevant products, increasing conversion, and maximizing lifetime value. - Position acquisition as a core driver of B2C revenue diversification through disciplined experimentation, strong cross-functional alignment, and continuous optimization. - Support campaign execution to boost visibility, attract visitors and encourage engagement or conversions across various online channels. - Analyze user data, behaviour patterns and campaign metrics to refine strategies, improve targeting accuracy and ensure marketing efforts remain cost-effective, scalable and results-driven over time. Experimentation and Execution Excellence - Lead cross-functional A/B and multivariate experimentation across offers, pricing tiers, paywall treatments, and audience segments, setting standards for test design, learning velocity, and iteration. - Set a high standard for test design, learning velocity, and iteration to ensure insights translate into measurable impact. - Ensure strong execution through quality assurance, documentation, and scalable processes that support consistent delivery. Analytics, Testing and Performance Management - Establish and monitor clear KPIs including product mix coverage, product conversion rates, revenue impact, and lifetime value contribution. - Define dashboard needs in partnership with Analytics to track performance by cohort, touchpoint, and product offering. - Recommend clear actions to improve performance based on data. Cross Functional Collaboration and Operational Rigor - Partner closely with Acquisition, Product, Brand Marketing teams to align strategy and execution. - Ensure seamless onsite acquisition journeys with minimal friction and clear paths to purchase. - Maintain structured documentation of product mappings, customer journeys, and test results to enable scale and knowledge sharing. - Stay current on advancements in personalization, AI-driven segmentation, and platform capabilities to continuously strengthen acquisition performance. Qualifications - At least 5 years of experience in growth marketing, conversion rate optimization, pricing optimization, or product marketing within a B2C subscription business. - Demonstrated experience driving measurable revenue impact through customer acquisition or product upsell strategies. - Hands-on experience with marketing or eCommerce technology platforms such as GA4, Amplitude, Braze, Google Analytics or similar tools, with experience in campaign execution, testing, and optimization. - Demonstrated ability in driving growth on web platforms, such as traffic growth, engagement, or conversion growth. - Strong analytical capability with experience using BI tools like Tableau, Looker, or Google Analytics to inform strategy and measure impact. - Ability to translate complex data into clear, executable marketing plans. - Strong cross-functional collaboration skills with a track record of delivering results in fast-paced environments. Compensation - Base Salary: $65,000 - $85,000 Annual + generous variable compensation.