An Australian home building company specializing in the construction of quality residential properties. The team focuses on delivering well-designed homes with efficient project management, accurate costing, and strong collaboration with suppliers and contractors.
Senior Digital Marketing & Creative Specialist
Location
Philippines
Posted
3 days ago
Salary
₱87K - ₱130K / year
Seniority
Senior
No structured requirement data.
Job Description
Senior Digital Marketing & Creative Specialist
D2B
Role Description We are seeking an experienced Senior Digital Marketing & Creative Specialist to become a dedicated extension of our New Zealand team. This is a hands-on role requiring someone who can confidently manage both the creative and performance marketing functions across multiple brands. - Initially, you will support two established New Zealand businesses, with the opportunity to expand into a third premium skincare brand as the business grows. - Your time will be allocated across each business, with clear expectations and priorities. - This is not a junior marketing coordinator role—we're looking for someone who can think strategically, execute independently, analyse performance, and continually optimise campaigns to improve results. - You will provide marketing support across: - A premium cookware and e-commerce business - A New Zealand insurance business - A premium skincare brand (future support) Responsibilities - Digital Advertising - Build, launch and manage META advertising campaigns (Facebook & Instagram) - Monitor campaign performance and optimise for ROAS, CPA, CTR and conversions - Conduct audience testing, A/B testing and creative testing - Recommend budget allocation and scaling opportunities - Produce clear monthly performance reports with actionable recommendations - Google Ads - Manage Google Ads campaigns including: - Search (SEM) - Performance Max (P-Max) - Optimise keywords, bidding strategies and budgets - Improve campaign performance and ROI - Monitor conversion tracking and reporting - Social Media Management - Manage both paid and organic content across: - Facebook - Instagram - LinkedIn - TikTok - Pinterest - Snapchat - Responsibilities include: - Content scheduling - Community engagement - Organic growth strategies - Campaign planning - Platform optimisation - Performance reporting - Email Marketing (Klaviyo) - Design professional EDMs - Build and schedule campaigns - Create customer segmentation - Develop automation workflows including: - Welcome Series - Cart Abandonment - Browse Abandonment - Post Purchase - Win Back Campaigns - Report on campaign performance and recommend improvements - Shopify Website Management - Update products and collections - Manage landing pages - Upload creative assets - Maintain promotions and campaigns - Assist with website merchandising - Ensure content is current and visually engaging - Graphic Design & Creative - Create high-quality creative assets for both print and digital, including: - Social media graphics - Paid advertising creatives - Website banners - Email graphics - Product marketing collateral - Brochures and flyers - Digital marketing assets for multiple brands - Applicants must provide a professional design portfolio showcasing previous work and brands they have supported. - AI & Marketing Technology - Leverage AI tools to improve efficiency and creativity, including: - Content creation - Ad copy generation - Image generation and editing - Workflow automation - Campaign ideation - Productivity improvements - Experience with tools such as ChatGPT, Claude, Midjourney, Canva AI, or similar is highly regarded. Qualifications - 5+ years' experience in digital marketing and creative design - Experience managing multi-channel digital marketing campaigns across paid and organic platforms - Experience supporting e-commerce and/or consumer-facing businesses - Comfortable designing creative assets and analysing campaign performance - Advanced experience with META Ads, Google Ads, Klaviyo and Shopify - Excellent written and verbal English communication skills - Highly organised and capable of managing multiple brands and competing priorities - Proactive, commercially minded, and thrives in a fast-paced environment Requirements - Essential Skills & Experience - META Advertising - Expert knowledge of Meta Business Suite and Ads Manager - Campaign creation, optimisation and reporting - Budget management - Performance analysis - Audience creation and retargeting - Google Ads - Strong SEM experience - Performance Max (P-Max) expertise - Campaign optimisation - Conversion tracking - Google Analytics familiarity - Klaviyo - Email design - Campaign management - Automation flows - Segmentation - Reporting - Shopify - Store management - Product updates - Landing page creation and optimisation - Promotions and merchandising - Content management - Social Media - Experience managing both paid and organic campaigns across: - Facebook - Instagram - LinkedIn - TikTok - Pinterest - Snapchat - Design - Strong graphic design skills - Adobe Creative Suite and/or Canva Pro - Excellent branding and layout capability - Strong understanding of creative for digital marketing - Ability to produce assets across multiple channels and business types Preferred Skills - Shopify Plus - GA4 (Google Analytics 4) - Google Tag Manager - Meta Pixel & Conversion API - Canva Pro - Adobe Creative Cloud - Figma - E-commerce marketing - Retail, lifestyle, FMCG or insurance industry experience
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