Role Description This is a remote, individual contributor role, leading the end-to-end development of targeted marketing programs. First Advantage is seeking a dynamic, strategic, and AI-forward Vertical Marketing Leader to accelerate growth in our Financial Services, Technology, Entertainment, Staffing, Retail, and Canada geographic markets. This is a high-impact role at the intersection of marketing, sales, and product—focused on owning and executing go-to-market strategies that generate leads, increase revenue, and drive client engagement. In this role, you will lead the end-to-end development of targeted marketing programs—from audience segmentation and campaign strategy to execution and performance optimization. You’ll play a pivotal role in translating corporate campaigns into vertical-specific initiatives that directly support field performance and sales conversion. If you’re a marketing strategist who thrives on building relevance at scale, understands the power of AI in modern marketing, and knows how to partner closely with Sales and Customer Success to drive measurable outcomes—this is the role for you. Key Responsibilities - Develop and Own Vertical Marketing Strategy: Create and execute a comprehensive marketing plan for key verticals that aligns with business priorities and drives pipeline growth. - Segment target audiences, leveraging data, and primary and secondary research to understand pain points and unmet needs. - Drive Demand Generation & Sales Alignment: Build and localize integrated marketing programs that generate high-quality leads, accelerate sales cycles, and enable Account Executives to win. - Leverage AI to Scale and Personalize: Use AI-driven tools for audience segmentation, lead scoring, predictive analytics, campaign optimization, and content generation—bringing smarter marketing to the forefront. - Activate Campaigns Across the Funnel: Translate corporate campaigns and messaging into vertical-specific formats that resonate—across digital, events, email, and field marketing tactics. - Create Vertical Thought Leadership: Develop relevant, insight-driven content that positions First Advantage as a trusted expert in each industry. - Partner Cross-Functionally to Maximize Impact: Collaborate with Sales, Customer Success, Product, Legal, and Corporate Marketing to ensure consistency, compliance, and effectiveness in execution. - Measure, Learn, and Optimize: Track performance across channels and programs. Report regularly on marketing-sourced pipeline, campaign ROI, and vertical engagement. Qualifications - 5+ years of B2B marketing experience, ideally in regulated, complex, or compliance-driven industries. - Strong track record of supporting sales teams and influencing revenue through marketing. - Hands-on experience with AI-powered marketing platforms (e.g., Jasper, Writer, ChatGPT, HubSpot AI, predictive lead scoring tools). - Proven success managing multi-channel campaigns and tailoring messaging by audience and vertical. - Strategic thinker with an eye for detail and strong project management skills. - Exceptional verbal and written communication skills, with the ability to present to sales, leadership, and executive stakeholders. - Comfort operating in a fast-paced, matrixed environment with shifting priorities. - Passion for innovation, experimentation, and continuous improvement. Benefits - Ability to work remotely with occasional business travel. - Medical, Vision, Dental, and supplementary benefit plans. - 401k with an employer match, and an Employee Stock Purchase Plan (ESPP). - Competitive and flexible Paid Time Off (PTO) and 9 paid company holidays. - Access to tech and growth opportunities, and leaders who want you to succeed! Ready to Lead? If you’re ready to define and execute marketing strategies that generate demand, deliver results, and reshape how industries think about background screening—we want to meet you. The salary range for this position is approximately $120,000 - $140,000 base annually. This range reflects our good faith estimate to pay fairly as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate’s experience, industry knowledge, technical and communication skills, and other factors that may prove relevant during the interview process. We have great people here and are looking for more. Come join us!

Role Description We are seeking a strategic, field-driven marketing leader to join Abbott’s Brain Therapies team as a Field Marketing Manager supporting the U.S. Deep Brain Therapies portfolio. In this highly visible role, you will act as the critical bridge between Sales and Marketing, translating national strategy into impactful regional execution. You will partner closely with field teams, key opinion leaders (KOLs), and cross-functional stakeholders to drive therapy adoption, account growth, and market development. This role is ideal for someone who thrives in a dynamic environment, enjoys working directly with customers, and brings both clinical credibility and commercial acumen to advance neuromodulation therapies. What You’ll Work On - Lead field execution of strategic marketing initiatives to achieve revenue, growth, and market penetration goals across DBS. - Serve as the voice of marketing in the field, ensuring alignment between national strategy and regional needs. - Partner with sales teams to ensure effective deployment of products, programs, and educational initiatives to HCPs and patients. - Design and execute regionally tailored marketing campaigns based on local market dynamics. - Analyze performance metrics (e.g., account growth, program effectiveness, win/loss trends) and optimize strategies accordingly. - Drive patient and physician engagement programs, including partnerships with Patient Advocacy Groups. - Build and maintain strong relationships with KOLs, top accounts, and industry stakeholders. - Lead local marketing initiatives end-to-end, including planning, execution, measurement, and optimization. - Translate data and insights into actionable strategies to improve targeting, messaging, and program ROI. - Provide competitive intelligence and field insights to inform product marketing and commercial strategy. - Support local launches and limited market releases, including reporting and performance tracking. - Engage in continuous market learning through customer visits, conferences, and research. - Ensure compliance with all FDA regulations, company policies, and quality standards. - Travel up to 50% (domestic). Qualifications - Associate's degree. - Minimum 4+ years’ experience working in healthcare, life sciences, or technology-based products. Preferred Qualifications - Bachelor’s degree or Advanced degree preferred with ability to engage credibly in clinical and technical discussions. - Experience in the medical device industry, particularly with complex, technology-driven portfolios. - Familiarity with hospital workflows and systems, including exposure to imaging ecosystems such as PACS. - Demonstrated success designing and executing scalable marketing programs across diverse customer segments. - Strong customer-facing presence, with excellent interpersonal, communication, and presentation skills. - Proven ability to influence and collaborate effectively within a matrixed, cross-functional organization. - Entrepreneurial mindset with a high level of ownership, initiative, and resourcefulness. - Experience managing projects with multiple stakeholders, including budget ownership and milestone tracking. - Analytical proficiency with tools such as Excel, PowerPoint, and Power BI, with ability to translate data into strategy. - Ability to prioritize, multitask, and execute in a fast-paced, evolving environment. Benefits - Career development with an international company where you can grow the career you dream of. - Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year. - An excellent retirement savings plan with a high employer contribution. - Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree. - A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune. - A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

Role Description We're hiring a Marketing Coordinator to help drive awareness, engagement, and community growth as we prepare for public launch. This is ideal for someone with 1-3 years of marketing experience who wants startup exposure without the "figure it out from zero" pressure — our systems are built, we need someone to help run and improve them. What You'll Do in Your First 7 Days - You've reviewed our current marketing channels, content calendar, and campaign workflows. - You've gotten access to our tools and started familiarizing yourself with the stack. - You've attended your first team standup and have a feel for how we communicate and prioritize. - You've drafted or scheduled your first round of social content. - The team knows who you are, why you're here, and how you'll work together. What You'll Do Ongoing - Manage social media scheduling and posting — keep our channels active and consistent across platforms. - Coordinate campaign launches — help the team get campaigns from concept to live, on time. - Engage with communities — monitor and participate in relevant online communities where our audience hangs out. - Support content creation — draft social posts, email copy, and light blog content. - Track and report on performance — pull basic metrics and flag what's working and what isn't. Qualifications - 1-3 years of marketing experience (agency, in-house, freelance, or internship — all count). - Comfortable with social media management tools (Buffer, Hootsuite, Later, or similar). - Can write clear, engaging copy for social and email without heavy editing. - Organized and self-directed — you don't need daily check-ins to stay on track. - Strong async communicator — you document your work and flag issues proactively. Requirements - Experience in startup or small-team environments (nice-to-have). - Basic analytics skills (Google Analytics, social platform insights) (nice-to-have). - Design skills (Canva, Figma, or similar) (nice-to-have). - Comfortable in fast-moving, ambiguous environments (nice-to-have). What You're NOT - Not a senior strategist role — you'll have input, but this is an execution-first seat. - Not a solo marketing department — you'll work alongside a GTM team, not replace one. - Not a pure design role — light creative work, but we're not hiring for graphic design. Compensation Up to $80,000 max total annual compensation in Tier 1 cities; cash and equity components to be negotiated. Given the flexible commitment model, comp will be structured accordingly — fractional or hourly arrangements welcome.

• Own the development, execution, measurement and optimization of the integrated demand generation strategy aimed at generating pipeline • Partner closely with the Global Director of Regional Marketing to translate the GTM strategy into measurable demand generation plans • Define target audiences by identifying ideal customer profiles (ICP), buyer personas, and target accounts that align with solutions and products • Create and deliver marketing programs and campaigns for priority accounts and key segments within the region and support sales teams with sales driven marketing activities • Partner with our product marketing team and third-party agencies to create and localize content and messaging and adapt different sales and marketing initiatives across the entire buyer journey • Identify programs or processes to support new logo acquisition, cross-sell and upsell • Develop and execute account-based marketing (ABM) and demand creation initiatives to support new logo acquisition, cross-sell, upsell, and customer expansion • Lead account intelligence gathering, demand creation, and sales enablement in agreed-upon accounts to support sales goals • Align with the sales and regional marketing managers to understand the market trends in the region and work with existing and customized programs that support our go-to-market strategy • Be the expert across all Demand-Gen program types, supporting acquisition, growth and retention across target accounts • Track program results, measuring program success, efficiency and effectiveness, and report metrics via SFDC and Power BI to present to regional sales and marketing teams • Research, recommend and implement marketing techniques and tactics based on changing business demands and recommend innovative and creative marketing approaches for revenue growth across multi-channel campaign activation