Senior Product Manager – Website & Commerce Experience
Location
Netherlands
Posted
3 days ago
Salary
0
Seniority
Senior
Job Description
Senior Product Manager – Website & Commerce Experience
TAXWELL
• Own the product vision, strategy, roadmap, and performance of TaxAct, Drake, and 1040.com websites • Define and prioritize initiatives that improve customer acquisition, engagement, conversion, and retention • Establish website KPIs and measure success against business objectives • Drive continuous improvements to website navigation, content experiences, site performance, accessibility, and user journeys • Identify market opportunities through customer research, analytics, industry trends, and competitive analysis • Lead A/B testing, personalization, landing page optimization, and funnel enhancement initiatives • Partner with Marketing, SEO, Content, and Engineering teams to improve content workflows and operational efficiency • Own the end-to-end ecommerce funnel and conversion strategy across digital properties • Leverage analytics, customer insights, and experimentation to identify conversion opportunities and customer friction points • Define product requirements, user stories, success metrics, and acceptance criteria • Lead cross-functional teams through discovery, planning, development, launch, and optimization
Job Requirements
- 3–5+ years of Product Management experience in digital products, ecommerce, SaaS, fintech, or consumer technology
- Demonstrated experience owning website experiences, digital products, or ecommerce platforms
- Experience with CMS platforms such as Contentful is a Plus
- Experience with A/B testing and experimentation platforms
- Experience developing product roadmaps and prioritizing initiatives based on customer needs and business value
- Strong analytical skills with experience leveraging data to drive product decisions
- Excellent communication, stakeholder management, and collaboration skills
Benefits
- supportive, open, and inclusive atmosphere
- team that values your contributions
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