Senior Manager, Product Marketing

Product MarketingProduct MarketingFull TimeRemoteSeniorTeam 10,001+H1B SponsorCompany SiteLinkedIn

Location

Florida

Posted

23 hours ago

Salary

$120K - $160K / year

Seniority

Senior

Bachelor Degree5 yrs expEnglish

Job Description

Senior Manager, Product Marketing

Gainwell Technologies

• Develop and execute go-to-market strategies for Gainwell healthcare, Medicaid, and Pharmacy solutions, ensuring clear and consistent messaging that resonates with target audiences. • Craft and refine product positioning and messaging that differentiates Gainwell’s solutions in the market tailored to public health and Medicaid stakeholders. • Create and manage a wide range of marketing content—including solution briefs, white papers, case studies, and presentations—that highlight value in areas such as drug cost optimization, patient care improvement, and Medicaid compliance. • Equip sales and account teams with tools and training to effectively communicate the value of Gainwell’s solutions, product presentations, and competitive analysis. • Conduct market research with a focus on pharmacy benefit management (PBM) and carve-out models, along with broader Medicaid and healthcare trends, to inform product strategy and marketing messaging. • Work closely with product management, sales, and the Field Marketing/ABM team to ensure product marketing efforts are aligned with overall go-to-market strategies and customer needs. • Lead launches for FWA, Payment Integrity, and other healthcare solutions, coordinating cross-functional teams to ensure successful rollout and adoption. • Engage with state agency customers, prospects, and sales teams to gather feedback and insights, particularly around pharmacy benefit models, that inform ongoing product development and marketing strategies. • Track and report on the effectiveness of product marketing initiatives, making recommendations for continuous improvement.

Job Requirements

  • Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
  • 5+ years of experience in product marketing in the healthcare industry; experience in Medicaid and/or pharmacy benefit management strongly preferred.
  • Proven track record of developing and executing successful go-to-market strategies for complex healthcare or pharmacy solutions.
  • Strong experience in crafting product positioning, messaging, and content that speaks to decision-makers in state and government agencies.
  • Excellent communication and presentation skills, with the ability to influence and collaborate across teams.
  • Strong analytical skills, with the ability to leverage market data and insights—especially related to pharmacy benefit models—to inform product and marketing strategies.
  • Experience with marketing automation and CRM tools (e.g., Salesforce, Marketo) is a plus.
  • Ability to work in a fast-paced environment and manage multiple priorities with attention to detail.

Benefits

  • Upward career advancement is possible and encouraged.
  • Company match 401K and other benefits available within months of starting.
  • Employees are eligible to take advantage of flexible vacation policy after ninety (90) calendar days of employment.

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