• Serve as the primary administrator for our marketing automation platform and customer contact database, with +200k contacts touched annually • Collaborate on strategy to support multiple business segments within one Marketo instance, establishing best practices for workspace organization and management • Execute routine database maintenance to ensure data accuracy, including cleansing, removing, and refreshing contacts to maintain overall system health. • Build targeted segments and lists to support marketing campaigns and customer outreach initiatives. • Align marketing automation technologies to maintain strong governance in the current environment and/or future environments across GE Vernova. • Monitor data flow between Marketo and the global CRM instance, helping to troubleshoot lead routing and scoring issues across multiple sales territories. • Support adherence to global data privacy regulations (GDPR, CCPA, etc.) by implementing consent management workflows and subscription preferences. • Leverage AI and Lean methodologies to continually simplify and refine marketing automation processes to be more efficient and effective. • Partner with global IT, Sales Operations, and regional Marketing teams to ensure alignment on lead handoff processes, SLA tracking, and overall funnel transparency.

Role Description DailyPay is revolutionizing the way employees access their pay, and we’re looking for a detail-oriented and execution-focused Associate, B2C Marketing Operations to support our GTM Operations team. In this role, you will report to the Sr Manager of Marketing Operations and provide hands-on, day-to-day operational support to our B2C marketing team. The ideal candidate is someone who is highly organized, reliable, and comfortable executing defined marketing tasks and processes with precision. This is primarily a tactical execution role — you will carry out established workflows, support campaign setup, and assist with data pulls and reporting. Strategic planning, cross-functional leadership, and technology ownership will remain with senior members of the team. How You Will Make an Impact - Campaign Support & Manual Execution: - Assist the B2C Marketing team by executing pre-defined campaign setup tasks in our email marketing platform and ad platforms. - Follow established playbooks and checklists to configure campaigns, build audience segments, and QA sends under close direction from senior team members. - Operational Task Execution: - Complete recurring, process-driven tasks across marketing tools (e.g., list uploads, template creation, basic tagging, and campaign scheduling). - Follow standard operating procedures set by the Sr Marketing Ops Manager; escalate technical issues or judgment calls upward. - Does not include cross-functional alignment with Product or Engineering, or independent decision-making on data flows. - Tool Support & Troubleshooting Assistance: - Help monitor basic integrations and flag issues in our marketing tech stack for resolution by senior ops or engineering. - Assist with routine maintenance tasks under guidance. - Manage the day-to-day working relationship with our vendors when issues may arise and help coordinate with internal teams on action plans. - Basic Reporting & Data Pulls: - Partner with the data team to pull standard performance reports for Marketing leadership on a scheduled basis as well as ad-hoc campaign reporting. - Assist with data hygiene tasks and basic data entry. Qualifications - Bachelor’s Degree or Equivalent Experience - 1+ year of experience in a marketing, operations, or coordinator role; internship experience welcome - Familiarity with email marketing or digital marketing concepts; hands-on experience with tools such as Iterable, Amplitude, or ad platforms is a plus but not required - Strong attention to detail and ability to follow established processes consistently and accurately - Comfortable working within a defined scope of responsibilities; able to follow direction and escalate issues appropriately rather than operate independently - Basic proficiency with Excel or Google Sheets for data pulls and formatting - Clear communicator who can flag blockers and status updates to their manager proactively - Organized and reliable in managing recurring task lists and deadlines Benefits - Exceptional health, vision, and dental care - Opportunity for equity ownership - Life and AD&D, short- and long-term disability - Employee Assistance Program - Employee Resource Groups - Fun company outings and events - Unlimited PTO - 401K with company match

Role Description - True Full-Stack Execution: You can independently build an email journey, launch paid ads, build a landing page, and set up a dashboard yourself. - B2B SaaS Focus: Proven track record of executing growth and marketing initiatives in a B2B environment, ideally B2B SaaS. Experience marketing to US or Canadian audiences is a strong plus. - Multi-Channel Paid Experience: Proven track record of hands-on management across more than one paid acquisition channel at a real budget. - Tech Stack Fluency: Hands-on with marketing automation (we run Pardot; HubSpot or Marketo experience transfers), Salesforce as the CRM, and analytics tooling, we work in BigQuery. Comfort in a CMS or page builder for landing pages; light HTML/CSS is a plus. - AI-Native Operator: You work with AI as a daily production system, not an occasional chat window. You've built repeatable AI workflows, structured prompt libraries, custom agents, or automation chains, and you can show how they made your work measurably faster or better. - Autonomous Builder Mindset: You excel when given a high-level goal and the freedom to figure out the "how" without needing a detailed script for every task. - Strong Communication & Overlap: Fluent professional English with a high level of comfort working asynchronously. - Multidisciplinary Range: You thrive when managing several marketing functions simultaneously. Rather than just overseeing them, you dive deep into the execution of paid, email, web, and reporting initiatives. Benefits - Impactful Mission: Help expand access to healthcare transportation by powering the technology behind it. - Customer‑First Approach: From initial implementation through long‑term support, our team builds solutions to support our customers for the long term. - Proven Results, Fast Innovation: Our platform empowers customers to complete more trips with the same fleet, cut down on no-shows, and improve billing accuracy. We are continuously innovating and investing in our platform so our customers can improve their operations. - Culture of Collaboration & Improvement: You’ll work alongside a team of passionate problem-solvers who share knowledge freely, celebrate wins together, and push each other to do their best work. - Room to Grow: At RouteGenie, you’ll have opportunities to expand your skills, take on new challenges, and innovate in a fast-moving environment where your contributions truly matter. Join a profitable, capital-backed company with ambitious growth targets. Ready to Join Us? At RouteGenie, your efforts will directly support our mission to connect people and care by powering the technology that moves them. If you’re ready to bring your skills to a collaborative, fast-moving team, we’d love to hear from you—apply today!

Role Description We are seeking a highly motivated SEO & GEO Specialist to help drive our digital discoverability across both traditional search engines and emerging AI-powered search experiences. This role will play a critical part in ensuring our content is visible, cited, and recommended across platforms such as ChatGPT, Google AI Overviews, Gemini, Claude, Perplexity, and other Large Language Model (LLM)-powered search experiences. Working closely with Product Marketing, Brand, Content, Web, and Analytics teams, you will develop and execute SEO and GEO strategies that increase organic visibility, improve AI citations, strengthen topical authority, and support business growth. This position is ideal for someone passionate about the future of search who enjoys combining data analysis, technical SEO, content strategy, and AI-driven optimization. Responsibilities - Search & AI Visibility Strategy - Develop and execute SEO, Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and AI Search Optimization (AISO) strategies that improve discoverability across traditional search engines and AI-powered search platforms. - Lead increased brand visibility, citations, and answer inclusion across AI experiences including ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews. - Identify high-value keyword and prompt opportunities based on customer search behavior and AI-generated search trends relative to Keysight focus area. - Develop content optimization roadmaps that improve topical authority and search performance. - Partner with Product Marketing, Brand, Web, and Content teams to optimize existing content and develop new content aligned with SEO and AI search best practices. - Recommend improvements that increase content clarity, authority, citation potential, and answer relevance. - Collaborate on AI content gap analyses and competitive research to identify opportunities for new pages, FAQs, comparison pages, technical articles, and educational content. - Analytics & Performance Measurement - Monitor and analyze organic search performance, keyword rankings, AI citations, share of voice, website traffic, and conversion metrics. - Develop dashboards and reports that measure SEO and GEO performance. - Translate insights into actionable recommendations that improve discoverability and business outcomes. - Track emerging AI search metrics and recommend new KPIs as search behavior evolves. - Cross-functional Collaboration - Serve as an internal SEO and GEO subject matter expert for marketing and product teams. - Partner with Product Marketing to identify high-value customer questions and AI search prompts that should be addressed through content. - Collaborate with Brand teams to ensure messaging aligns with search optimization opportunities. - Work closely with analytics, web, and technical teams to prioritize optimization initiatives. - Share SEO and GEO best practices across marketing organizations and collaborate with divisional SEO leads to ensure alignment and knowledge sharing. - Innovation & Continuous Improvement - Stay current with developments in search engine algorithms, AI-powered search experiences, and Large Language Models. - Evaluate new tools, technologies, and methodologies related to SEO, GEO, AI search, and content optimization. - Design and execute experiments to improve AI citations, answer visibility, and organic performance. - Identify emerging risks and opportunities within the rapidly evolving AI search landscape. Qualifications - Bachelor's degree in Marketing, Communications, Digital Marketing, Computer Science, Business, or a related field, or equivalent work experience. - 3 to 5+ years of experience in SEO, digital marketing, content optimization, or organic search strategy. - Hands-on experience with Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), or AI Search Optimization. - Experience optimizing content for AI-generated search platforms and LLM-powered experiences. - Strong understanding of: - On-page SEO - Technical SEO - Keyword research - Content optimization - Search intent - Organic performance measurement - Experience using enterprise SEO platforms such as: - BrightEdge - Conductor - SEMrush - Screaming Frog - Google Search Console - Google Analytics (GA4) - Strong analytical skills with experience interpreting SEO and website performance data. - Excellent communication and stakeholder management skills. - Ability to manage multiple priorities in a fast-paced environment. Company Description Keysight is at the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~16,800 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.