• Maintain and update Excel spreadsheets and internal databases. • Collect, organize, and verify information before entering it into CRM systems. • Perform accurate data entry while ensuring information remains complete and up to date. • Follow up on website submissions and ensure all required actions have been completed. • Organize folders, files, and internal documentation. • Proofread articles and written content before publication. • Manage calendars, reminders, and recurring administrative tasks. • Track ongoing tasks and ensure deadlines and follow-ups are completed. • Assist with preparing reports and maintaining operational records. • Support the Marketing Manager with general administrative and operational activities. • Assist with additional operational projects as the Marketing team grows.

• Partner with the Senior ABM Manager to translate strategic account plans into high-impact executive experiences, field programs, and conference activations. • Own the end to end strategy, planning, and execution of field events across North America. • Build and manage a regional field marketing calendar in close coordination with sales and SDR teams. • Identify and prioritize the markets, accounts, and formats that will have the greatest impact on pipeline and deal acceleration. • Work closely with event marketing to establish what field marketing programs can align with 3rd party/sponsored events. • Drive measurable pipeline and revenue impact from every program; own pipeline targets tied to field marketing in North America. • Develop pre-event, day of, and post-event engagement strategies that maximize attendance. • Work closely with sales and SDR teams to build targeted invite lists and ensure strong attendance from customers and prospects. • Serve as the primary field marketing point of contact for Health System sales, ensuring programs align with territory plans and revenue goals. • Coordinate with demand generation, content, product marketing, and brand teams to create compelling program collateral, messaging, and follow up assets. • Bring field insights back to the broader marketing team to inform campaign strategy and messaging. • Partner with Event Marketing to develop and execute pre-event, onsite, and post event outreach strategies for sponsored and third-party events, including campaigns, email sequences, messaging, and SDR/sales enablement materials. • Collaborate with Sales and SDR teams to identify and prioritize target accounts attending sponsored and third-party events, driving meeting generation before, during, and after each event. • Work closely with Sales Operations to build scalable processes for assigning event attendee lists to SDRs and Account Executives, ensuring clear ownership, follow-up, and pipeline attribution. • Coordinate cross-functional event engagement plans to maximize meeting volume, account penetration, and pipeline generation from third-party event investments. • Track and report on event sourced engagement, meetings, and pipeline performance, providing insights and recommendations to optimize future event strategies. • Build and maintain Field Marketing reporting and dashboards to measure program performance, including meetings booked and held, pipeline sourced, opportunities created, cost per opportunity, ROI, and overall event impact. • Manage budgets across all field marketing programs.

• Serve as the primary administrator for our marketing automation platform and customer contact database, with +200k contacts touched annually • Collaborate on strategy to support multiple business segments within one Marketo instance, establishing best practices for workspace organization and management • Execute routine database maintenance to ensure data accuracy, including cleansing, removing, and refreshing contacts to maintain overall system health. • Build targeted segments and lists to support marketing campaigns and customer outreach initiatives. • Align marketing automation technologies to maintain strong governance in the current environment and/or future environments across GE Vernova. • Monitor data flow between Marketo and the global CRM instance, helping to troubleshoot lead routing and scoring issues across multiple sales territories. • Support adherence to global data privacy regulations (GDPR, CCPA, etc.) by implementing consent management workflows and subscription preferences. • Leverage AI and Lean methodologies to continually simplify and refine marketing automation processes to be more efficient and effective. • Partner with global IT, Sales Operations, and regional Marketing teams to ensure alignment on lead handoff processes, SLA tracking, and overall funnel transparency.

Role Description DailyPay is revolutionizing the way employees access their pay, and we’re looking for a detail-oriented and execution-focused Associate, B2C Marketing Operations to support our GTM Operations team. In this role, you will report to the Sr Manager of Marketing Operations and provide hands-on, day-to-day operational support to our B2C marketing team. The ideal candidate is someone who is highly organized, reliable, and comfortable executing defined marketing tasks and processes with precision. This is primarily a tactical execution role — you will carry out established workflows, support campaign setup, and assist with data pulls and reporting. Strategic planning, cross-functional leadership, and technology ownership will remain with senior members of the team. How You Will Make an Impact - Campaign Support & Manual Execution: - Assist the B2C Marketing team by executing pre-defined campaign setup tasks in our email marketing platform and ad platforms. - Follow established playbooks and checklists to configure campaigns, build audience segments, and QA sends under close direction from senior team members. - Operational Task Execution: - Complete recurring, process-driven tasks across marketing tools (e.g., list uploads, template creation, basic tagging, and campaign scheduling). - Follow standard operating procedures set by the Sr Marketing Ops Manager; escalate technical issues or judgment calls upward. - Does not include cross-functional alignment with Product or Engineering, or independent decision-making on data flows. - Tool Support & Troubleshooting Assistance: - Help monitor basic integrations and flag issues in our marketing tech stack for resolution by senior ops or engineering. - Assist with routine maintenance tasks under guidance. - Manage the day-to-day working relationship with our vendors when issues may arise and help coordinate with internal teams on action plans. - Basic Reporting & Data Pulls: - Partner with the data team to pull standard performance reports for Marketing leadership on a scheduled basis as well as ad-hoc campaign reporting. - Assist with data hygiene tasks and basic data entry. Qualifications - Bachelor’s Degree or Equivalent Experience - 1+ year of experience in a marketing, operations, or coordinator role; internship experience welcome - Familiarity with email marketing or digital marketing concepts; hands-on experience with tools such as Iterable, Amplitude, or ad platforms is a plus but not required - Strong attention to detail and ability to follow established processes consistently and accurately - Comfortable working within a defined scope of responsibilities; able to follow direction and escalate issues appropriately rather than operate independently - Basic proficiency with Excel or Google Sheets for data pulls and formatting - Clear communicator who can flag blockers and status updates to their manager proactively - Organized and reliable in managing recurring task lists and deadlines Benefits - Exceptional health, vision, and dental care - Opportunity for equity ownership - Life and AD&D, short- and long-term disability - Employee Assistance Program - Employee Resource Groups - Fun company outings and events - Unlimited PTO - 401K with company match