• Maintain and update Excel spreadsheets and internal databases. • Collect, organize, and verify information before entering it into CRM systems. • Perform accurate data entry while ensuring information remains complete and up to date. • Follow up on website submissions and ensure all required actions have been completed. • Organize folders, files, and internal documentation. • Proofread articles and written content before publication. • Manage calendars, reminders, and recurring administrative tasks. • Track ongoing tasks and ensure deadlines and follow-ups are completed. • Assist with preparing reports and maintaining operational records. • Support the Marketing Manager with general administrative and operational activities. • Assist with additional operational projects as the Marketing team grows.

• Maintain and update Excel spreadsheets and internal databases. • Collect, organize, and verify information before entering it into CRM systems. • Perform accurate data entry while ensuring information remains complete and up to date. • Follow up on website submissions and ensure all required actions have been completed. • Organize folders, files, and internal documentation. • Proofread articles and written content before publication. • Manage calendars, reminders, and recurring administrative tasks. • Track ongoing tasks and ensure deadlines and follow-ups are completed. • Assist with preparing reports and maintaining operational records. • Support the Marketing Manager with general administrative and operational activities. • Assist with additional operational projects as the Marketing team grows.

• Partner with the Senior ABM Manager to translate strategic account plans into high-impact executive experiences, field programs, and conference activations. • Own the end to end strategy, planning, and execution of field events across North America. • Build and manage a regional field marketing calendar in close coordination with sales and SDR teams. • Identify and prioritize the markets, accounts, and formats that will have the greatest impact on pipeline and deal acceleration. • Work closely with event marketing to establish what field marketing programs can align with 3rd party/sponsored events. • Drive measurable pipeline and revenue impact from every program; own pipeline targets tied to field marketing in North America. • Develop pre-event, day of, and post-event engagement strategies that maximize attendance. • Work closely with sales and SDR teams to build targeted invite lists and ensure strong attendance from customers and prospects. • Serve as the primary field marketing point of contact for Health System sales, ensuring programs align with territory plans and revenue goals. • Coordinate with demand generation, content, product marketing, and brand teams to create compelling program collateral, messaging, and follow up assets. • Bring field insights back to the broader marketing team to inform campaign strategy and messaging. • Partner with Event Marketing to develop and execute pre-event, onsite, and post event outreach strategies for sponsored and third-party events, including campaigns, email sequences, messaging, and SDR/sales enablement materials. • Collaborate with Sales and SDR teams to identify and prioritize target accounts attending sponsored and third-party events, driving meeting generation before, during, and after each event. • Work closely with Sales Operations to build scalable processes for assigning event attendee lists to SDRs and Account Executives, ensuring clear ownership, follow-up, and pipeline attribution. • Coordinate cross-functional event engagement plans to maximize meeting volume, account penetration, and pipeline generation from third-party event investments. • Track and report on event sourced engagement, meetings, and pipeline performance, providing insights and recommendations to optimize future event strategies. • Build and maintain Field Marketing reporting and dashboards to measure program performance, including meetings booked and held, pipeline sourced, opportunities created, cost per opportunity, ROI, and overall event impact. • Manage budgets across all field marketing programs.

• Serve as the primary administrator for our marketing automation platform and customer contact database, with +200k contacts touched annually • Collaborate on strategy to support multiple business segments within one Marketo instance, establishing best practices for workspace organization and management • Execute routine database maintenance to ensure data accuracy, including cleansing, removing, and refreshing contacts to maintain overall system health. • Build targeted segments and lists to support marketing campaigns and customer outreach initiatives. • Align marketing automation technologies to maintain strong governance in the current environment and/or future environments across GE Vernova. • Monitor data flow between Marketo and the global CRM instance, helping to troubleshoot lead routing and scoring issues across multiple sales territories. • Support adherence to global data privacy regulations (GDPR, CCPA, etc.) by implementing consent management workflows and subscription preferences. • Leverage AI and Lean methodologies to continually simplify and refine marketing automation processes to be more efficient and effective. • Partner with global IT, Sales Operations, and regional Marketing teams to ensure alignment on lead handoff processes, SLA tracking, and overall funnel transparency.