This role involves driving product and solutions marketing efforts, focusing specifically on enhancing awareness and encouraging business growth. Collaborate with product management and external software partners to enhance awareness and drive business growth. Lead initiatives for the expansion and acceptance of product solutions. Develop marketing strategies and execution plans. Conduct market research to identify trends and opportunities. Act as a subject matter expert at customer engagements and events. Create high-impact marketing materials for sales and field teams. Drive thought leadership content including blogs and webinars.

• Own paid social campaigns (Meta/Instagram): strategy, setup, testing, optimization, reporting • Run structured experiments (audiences, creatives, offers, landing/lead flows) • Maintain a simple monthly marketing calendar aligned to enrollment targets • Coordinate creative needs with the team (briefs, asset requests, messaging angles) • Own lead follow-up cadence via email/SMS/calls and ensure response speed • Build and maintain GoHighLevel automations (nurture sequences, reminders, reactivation, missed-call text backs) • Keep the pipeline accurate: stages, tags, notes, next steps, and handoffs • Use warm, clear, professional English aligned to Cadenza’s brand voice • Use My Music Staff (MMS) to support onboarding: trial scheduling support, new student record setup, enrollment tracking • Maintain tracking docs/sheets and basic system hygiene (Basecamp + Google Workspace) • Execute monthly growth/ops improvement projects (systems, templates, automation upgrades, funnel refinements) • Produce weekly snapshots + a monthly performance review with clear next actions

• Assist in developing user-friendly, scalable quoting workflows • Support the lifecycle of the Oracle CPQ platform • Help develop and implement Guided Selling strategies • Aid in understanding requirements for quoting regulated medical software, hardware, and consulting • Gather and assist in synthesizing requirements from cross-functional stakeholders • Collaborate with regulatory, marketing, and implementation teams • Help create and maintain a CPQ product roadmap • Assist in managing the product backlog and prioritizing features • Work with various teams to gather requirements and validate design decisions • Monitor system performance, gather feedback, and recommend process improvements • Document requirements and maintain process artifacts

Salem Cultivate, division of Salem Media, offers an exceptional opportunity for a Marketing Operations & Fundraising Coordinator. The Marketing Operations & Fundraising Coordinator is responsible for the execution, setup, and operational management of Salem Media Group’s digital fundraising and lead-generation campaigns, known as Salem Cultivate. This role ensures campaigns launch correctly, offers and donation flows work end-to-end, donors receive proper follow-up, and marketing systems remain clean and functional. This is a hands-on, systems-driven role that works closely with Sales, Marketing Operations, Design, Email, and external ministry partners. The ideal candidate is highly organized, detail-oriented, and comfortable working inside marketing platforms, spreadsheets, and workflows every day. This role does not own revenue forecasting or billing, but plays a critical role in campaign quality, donor experience, and client satisfaction. Build and manage campaign components across: Email marketing platforms (ActiveCampaign) Landing pages and offers (Acquire) Donation platforms (RaiseDonors, VirtuousRaise, Classy, client-hosted pages) Coordinate campaign launches by ensuring: Creative Brief captures the unique strategy we have outlined Creative assets are approved and correctly implemented URLs, UTMs, and confirmation pages function properly Automations and integrations are tested before go-live Support Cost Per Lead and Cultivate fundraising campaigns from kickoff through live execution Create and maintain: Downloadable PDF offers Freebie multi-email campaigns Secondary and post-offers promotional placements Alert bars and on-site promotions Ensure all offers meet internal requirements (PDF format, imagery, expiration dates, tracking) Coordinate with internal email and editorial teams to schedule and verify placements Maintain organized asset folders and reporting sheets for each client Ensure donor follow-up workflows are executed correctly, including: Thank-you calls (via call center coordination) Handwritten postcards (Handwrytten) Upsell and fulfillment handoffs Manually process donor tagging and exports when integrations are unavailable or fail Verify donor data accuracy across platforms Perform ongoing maintenance in ActiveCampaign, including: Tag management List hygiene and unsubscribes Monthly cleanup after lead validations Assist with basic troubleshooting of automations, zaps, and integrations Document processes, exceptions, and fixes to support team continuity Prepare and update campaign reporting sheets Support Campaign Operations & Revenue Manager with: Lead exports Validation files Campaign documentation Confirm campaign data is complete and accurate before handoff to finance or sales Track and document A/B tests and optimizations in internal knowledge systems 2–4 years of experience in: Marketing operations Digital marketing coordination Fundraising or nonprofit marketing Hands-on experience with: Email marketing platforms (ActiveCampaign, HubSpot, or similar) Spreadsheet-based reporting (Google Sheets / Excel) Strong attention to detail and process discipline Ability to manage multiple campaigns simultaneously Clear written communication skills for internal and client coordination Experience with donation or fundraising platforms (RaiseDonors, Virtuous, Classy, Stripe) Familiarity with: CPL or performance-based marketing models Zapier or n8n automations Text marketing platforms Experience working in media, nonprofit, or subscription-based organizations Comfort working cross-functionally with sales, design, email, and technical team ___________ Ideal Candidate Profile This role is a strong fit for someone who: Enjoys operational work and systems , not just creative brainstorming Is naturally organized and checklist-driven Can follow structured processes but adapt when exceptions arise Takes pride in campaigns launching cleanly and donors having a great experience Is dependable and calm under deadline pressure This is not a purely creative marketing role This is not an entry-level admin role This role requires ownership, accuracy, and follow-through About Salem Media Group Salem Media operates one of the world’s largest faith‑based media platforms across owned websites and apps, radio stations, and streaming/OTT properties, reaching millions of Christians every month. We partner with national broadcast ministries and faith‑focused organizations to grow audience, deepen engagement, and accelerate donor impact. Working at Salem: We offer a competitive benefits package, including health, dental, vision, and life insurance, a health savings account (HSA) and flexible spending account (FSA) options, a 401(k), generous paid time off, 8 paid company holidays, 2 floating holidays, pet benefits, and an employee assistance program (EAP). Enjoy a business casual and collaborative work environment. Come see how Salem is DIFFERENT and why we’ve been certified as a “Great Place To Work” and as a “Best and Brightest” equal opportunity employer. #donor #digital #fundraising #marketing