• Research and analyse market trends to identify potential clients and business opportunities • Develop and maintain long-term relationships with clients and partners to foster business growth • Create and implement strategic plans to penetrate new markets and increase revenue • Work closely with sales, marketing, and leadership teams to align business development initiatives with company goals • Negotiate contracts and agreements with clients and partners to secure profitable deals • Monitor and report on business development performance metrics to senior management

• Prospect aggressively into named West Coast accounts using phone, email, and LinkedIn • Pick up the phone every day. cold calling is a core part of the role • Create qualified meetings and entry points for the Client Executives you support • Research target accounts and stakeholders to drive relevant, thoughtful outreach • Engage senior-level decision makers and earn the right to next conversations • Maintain accurate activity, notes, and outcomes in Salesforce • Use AI tools and workflows to increase productivity, sharpen messaging, and prioritize outreach, leveraging platforms such as LinkedIn Sales Navigator, 6sense, Consensus, Clari Groove and more. • Consistently hit and exceed activity and meeting targets • Collaborate closely with Client Executives to refine targeting, messaging, and prospecting strategy

• Identify and engage new prospects in the food service, beverage, hospitality, and grocery sectors • Use phone, email, trade shows, and in-person visits to generate leads and book meetings • Conduct discovery conversations to uncover needs and position NCI’s products • Build and maintain long-term relationships rooted in trust, product knowledge, and service • Manage full sales cycle and address objections with product knowledge and confidence • Travel up to 30% for trade shows, conferences, and customer site visits

• Prospect new leads (inbound and outbound) • Make initial contact with potential clients via phone, WhatsApp, email, LinkedIn, and other channels • Conduct exploratory conversations to understand pain points, needs, and business timing • Qualify leads and schedule meetings for the sales team • Record and update information in the CRM • Monitor prospecting and conversion metrics • Collaborate with marketing and sales teams to continuously improve processes