• Full ownership of our direct and exchange programmatic systems • Hands-on configuration, management, and troubleshooting of exchange integrations, deal ID setup, creative specs, and pacing • Own the technical relationship with DSP and SSP partners • Partner with Sales and Revenue teams to surface delivery issues and support campaign execution • Serve as the internal subject matter expert on how the programmatic stack works and how to keep it running • Full ownership of digital uptime across our billboard network in all active markets • Day-to-day health monitoring, incident response, and resolution workflows for digital display outages • Own and administer digital inventory booking and contract management platforms • Manage content management and media player software vendors, holding them accountable to roadmap commitments and SLAs • Act as the primary liaison between digital ops, IT, and sales on issues affecting digital inventory availability and delivery • Drive resolution of booking conflicts, overbooking diagnostics, and play count discrepancies • Coordinate with the data team on play count pipeline integrity, alerting, and reporting accuracy • Manage project tracking and team workflows, keeping workstreams organized across markets and stakeholders

• Support the execution of the Global Portfolio & Innovation agenda • Consolidate and analyze portfolio data across multiple global initiatives • Produce regular portfolio reports and performance insights • Maintain and update Power BI dashboards for benefits tracking • Provide data-driven recommendations to support decision-making • Manage the central portfolio repository (SharePoint / shared drives) • Maintain governance templates, frameworks, and documentation • Coordinate portfolio review cycles and prepare reporting materials • Track actions and ensure follow-up with stakeholders • Support onboarding of new initiatives into the portfolio • Maintain benefits tracking across all initiatives • Monitor planned vs. actual performance in collaboration with stakeholders • Identify and escalate variances and risks • Develop and refine executive-level presentations • Structure clear, compelling narratives for senior stakeholders • Support the design and documentation of portfolio management processes • Improve templates, tools, and governance practices • Contribute to process optimization and innovation initiatives.

• Consolidate and analyze portfolio data across multiple global initiatives • Produce regular portfolio reports and performance insights • Maintain and update Power BI dashboards for benefits tracking • Provide data-driven recommendations to support decision-making • Manage the central portfolio repository (SharePoint / shared drives) • Maintain governance templates, frameworks, and documentation • Coordinate portfolio review cycles and prepare reporting materials • Track actions and ensure follow-up with stakeholders • Support onboarding of new initiatives into the portfolio • Maintain benefits tracking across all initiatives • Monitor planned vs. actual performance in collaboration with stakeholders • Identify and escalate variances and risks • Develop and refine executive-level presentations • Structure clear, compelling narratives for senior stakeholders • Iterate quickly based on leadership feedback • Support the design and documentation of portfolio management processes • Improve templates, tools, and governance practices • Contribute to process optimization and innovation initiatives

• Running the full Ad Ops engine - overseeing activation, pacing, performance, QA, inventory strategy, troubleshooting, and the day-to-day mechanics that keep campaigns healthy. • Connecting supply, demand, and strategy - working across SSPs, DSPs, publishers, and brand teams to align expectations, reduce friction, and make sure our curation and decisioning deliver the right outcomes. • Building processes that scale - creating workflows, playbooks, and operational systems that help the team move faster, reduce errors, and drive consistent results. • Driving performance and partner growth - helping clients get more value from their spend, optimizing towards quality supply paths, and identifying opportunities to expand usage of our platform. • Working cross-functionally with product, data, and engineering to improve tools, automate pain points, and turn feedback into smarter features. • Operationalize BRIDGE's curation methodology — build and run the workflows, qualification process, and quality checks used to assemble curated supply and audience packages, in partnership with Product on the underlying criteria. • Manage the ongoing curation pipeline — reviewing, qualifying, and refreshing supply and data partners against curation standards on a recurring cadence. • Own the agency-facing operational relationship for curation: fielding requests, coordinating onboarding of curated deals/segments, resolving escalations. • Report on curation performance (adoption, lift, partner quality) to leadership and the agency channel. • Monitor competitive curation offerings and flag operational implications for BRIDGE's supply strategy. • Lead end-to-end programmatic campaign operations across DSPs (TTD, DV360, Amazon, and others), SSPs, and private marketplace deals. • Own supply path optimization strategy — evaluating, trimming, and curating supply partners with a preference for transparent, quality-verified paths. • Direct BRIDGE's deal ID deployment across eligible client campaigns, setting activation criteria and measuring lift. • Drive performance against client KPIs (ROAS, CPA, viewability, brand safety, completion rate) across display, video, and CTV. • Partner with BRIDGE's data and identity teams to translate first-party people-based audiences into programmatic activation strategies. • Oversee cookieless audience onboarding workflows — including email-hashed, device graph, and identity-resolved segments. • Establish and maintain brand safety, IVT filtering, and MFA exclusion standards across all active campaigns. • Manage, mentor, and grow a team of programmatic traders, campaign managers, and ad operations specialists. • Define trafficking, QA, and reporting standards; build scalable playbooks for campaign launch and optimization. • Serve as the internal subject matter expert on emerging ad tech including AI-driven curation, SPO, and attention measurement. • Present programmatic strategy and results to senior leadership and key client stakeholders. • Manage strategic relationships with supply, data, and technology partners. • Evaluate new ad tech vendors — including AI decisioning layers, curation platforms, and measurement solutions — and lead pilot programs. • Negotiate deal terms, pricing, and service levels with SSPs, data providers, and DSP account teams.