• Audit, design, and maintain operational systems and workflows across the firm. • Build and manage Go High Level automations to include pipelines, follow-up sequences, and client-facing workflows. • Manage the Virtual Assistant executing within the operational systems — including LinkedIn lead management, follow-up sequences, and sales-call scheduling — ensuring quality, consistency, and timely handoffs to the CEO. • Identify operational gaps proactively and bring solutions, not just observations. • Create Standard Operating Procedures and document processes so the firm can scale without founder dependency. • Own client facing and internal team scheduling end-to-end. • Manage the CEO’s inbox: triage, draft responses, and send outbound business development emails on her behalf. • Take proposals from the CEO’s draft all the way to execution: craft, format, send, track, and manage the signature process with new and returning clients. • Serve as a communication hub between the CEO and internal/external stakeholders. • Maintain CRM records, pipeline tracking, and client follow-up cadences in Go High Level. • Oversee the inbound lead pipeline from first touch to booked sales call — ensuring leads are logged, nurtured, and scheduled without dropping off. • Coordinate client onboarding logistics and ensure smooth handoffs from sales to delivery. • Track proposal and contract status from draft to signed — and flag anything at risk. • Support light financial tracking and reporting as directed by the CEO. • Manage day-to-day coordination across contractors and team members. • Track project timelines and deliverables to keep engagements on schedule. • Facilitate internal communication so the CEO stays focused on delivery and growth.

• Assist with tasks in the areas of adaptive strategic planning and governance • Provide consultative services for the FDA • Analysis of client data, information, processes, and regulations • Use quantitative and qualitative methods for analysis and assessments • Conduct studies on specific trends, operations, and business programs • Analyzes findings and researches proposals for business impact • Communicates with managers and makes recommendations • Involved in acquisition planning and feasibility, including market research strategies • Assists in developing cost price estimates, performance metrics, data analytics, risk assessments, cost effectiveness, and solutions to staffing issues • Execute and oversee commission processing workflows • Audit and reconcile commission reports against performance metrics and contract agreements

• Execute sports strategy across Basketball, Soccer, and Baseball windows • Partner with various teams to deliver go-to-market campaigns • Manage on-site merchandising and optimize content • Support game day operations including promotions • Develop expertise in prediction markets • Maintain centralized planning and organization • Use data to refine strategies

• Execute our sports strategy across Soccer, Table Tennis, International Basketball, MMA by identifying key moments and launching timely, differentiated prediction markets. • Partner with the Predictions Operations, Social, Customer Relationship Management, Integrated Marketing, and Merchandising Teams to deliver go-to-market campaigns and live event activations. • Manage on-site merchandising by prioritizing and optimizing content across sports and promotional experiences. • Build strong cross-functional partnerships to drive fast, coordinated execution across customer touchpoints. • Support game day operations, responding to live moments, promotions, and in-game opportunities, including evenings and weekends during peak sports seasons. • Develop expertise in prediction markets, including contract creation, market behavior, and promotional mechanics, while helping scale the offering. • Maintain centralized planning and organization to keep initiatives, timelines, and priorities on track. • Use data and performance insights to refine sport-specific strategies and support key campaigns throughout the year.