• Running the full Ad Ops engine - overseeing activation, pacing, performance, QA, inventory strategy, troubleshooting, and the day-to-day mechanics that keep campaigns healthy. • Connecting supply, demand, and strategy - working across SSPs, DSPs, publishers, and brand teams to align expectations, reduce friction, and make sure our curation and decisioning deliver the right outcomes. • Building processes that scale - creating workflows, playbooks, and operational systems that help the team move faster, reduce errors, and drive consistent results. • Driving performance and partner growth - helping clients get more value from their spend, optimizing towards quality supply paths, and identifying opportunities to expand usage of our platform. • Working cross-functionally with product, data, and engineering to improve tools, automate pain points, and turn feedback into smarter features. • Operationalize BRIDGE's curation methodology — build and run the workflows, qualification process, and quality checks used to assemble curated supply and audience packages, in partnership with Product on the underlying criteria. • Manage the ongoing curation pipeline — reviewing, qualifying, and refreshing supply and data partners against curation standards on a recurring cadence. • Own the agency-facing operational relationship for curation: fielding requests, coordinating onboarding of curated deals/segments, resolving escalations. • Report on curation performance (adoption, lift, partner quality) to leadership and the agency channel. • Monitor competitive curation offerings and flag operational implications for BRIDGE's supply strategy. • Lead end-to-end programmatic campaign operations across DSPs (TTD, DV360, Amazon, and others), SSPs, and private marketplace deals. • Own supply path optimization strategy — evaluating, trimming, and curating supply partners with a preference for transparent, quality-verified paths. • Direct BRIDGE's deal ID deployment across eligible client campaigns, setting activation criteria and measuring lift. • Drive performance against client KPIs (ROAS, CPA, viewability, brand safety, completion rate) across display, video, and CTV. • Partner with BRIDGE's data and identity teams to translate first-party people-based audiences into programmatic activation strategies. • Oversee cookieless audience onboarding workflows — including email-hashed, device graph, and identity-resolved segments. • Establish and maintain brand safety, IVT filtering, and MFA exclusion standards across all active campaigns. • Manage, mentor, and grow a team of programmatic traders, campaign managers, and ad operations specialists. • Define trafficking, QA, and reporting standards; build scalable playbooks for campaign launch and optimization. • Serve as the internal subject matter expert on emerging ad tech including AI-driven curation, SPO, and attention measurement. • Present programmatic strategy and results to senior leadership and key client stakeholders. • Manage strategic relationships with supply, data, and technology partners. • Evaluate new ad tech vendors — including AI decisioning layers, curation platforms, and measurement solutions — and lead pilot programs. • Negotiate deal terms, pricing, and service levels with SSPs, data providers, and DSP account teams.

• Audit, design, and maintain operational systems and workflows across the firm. • Build and manage Go High Level automations to include pipelines, follow-up sequences, and client-facing workflows. • Manage the Virtual Assistant executing within the operational systems — including LinkedIn lead management, follow-up sequences, and sales-call scheduling — ensuring quality, consistency, and timely handoffs to the CEO. • Identify operational gaps proactively and bring solutions, not just observations. • Create Standard Operating Procedures and document processes so the firm can scale without founder dependency. • Own client facing and internal team scheduling end-to-end. • Manage the CEO’s inbox: triage, draft responses, and send outbound business development emails on her behalf. • Take proposals from the CEO’s draft all the way to execution: craft, format, send, track, and manage the signature process with new and returning clients. • Serve as a communication hub between the CEO and internal/external stakeholders. • Maintain CRM records, pipeline tracking, and client follow-up cadences in Go High Level. • Oversee the inbound lead pipeline from first touch to booked sales call — ensuring leads are logged, nurtured, and scheduled without dropping off. • Coordinate client onboarding logistics and ensure smooth handoffs from sales to delivery. • Track proposal and contract status from draft to signed — and flag anything at risk. • Support light financial tracking and reporting as directed by the CEO. • Manage day-to-day coordination across contractors and team members. • Track project timelines and deliverables to keep engagements on schedule. • Facilitate internal communication so the CEO stays focused on delivery and growth.

• Assist with tasks in the areas of adaptive strategic planning and governance • Provide program and project management consultative services for the FDA • Analyze client data, information, and processes • Use quantitative and qualitative methods for analysis and assessments • Conduct studies on specific trends and business programs • Make recommendations based on findings and research • Assist in developing cost price estimates, performance metrics, and risk assessments • Ensure accurate and timely calculation of payouts • Audit and reconcile commission reports against performance metrics

• Execute sports strategy across Basketball, Soccer, and Baseball windows • Partner with various teams to deliver go-to-market campaigns • Manage on-site merchandising and optimize content • Support game day operations including promotions • Develop expertise in prediction markets • Maintain centralized planning and organization • Use data to refine strategies