Role Description We're looking for a performance video growth leader to take full ownership of Launch Potato's video business, starting with YouTube and expanding into other video-first platforms over time. This is a builder's role. - Combine hands-on campaign management with high-level strategy. - Own execution, P&L, pacing, reporting, growth targets, creative testing, and operating cadence. - Build, optimize, and scale campaigns while creating systems and playbooks for growth. - Initial focus on Insurance, with ownership across various products. - Adapt buying strategy and messaging by audience, product, and funnel stage. - Expand into streaming, linear TV, Meta, TikTok, and other emerging video channels over time. Qualifications - 8+ years managing high-growth performance marketing portfolios. - 3+ years managing and scaling YouTube, Meta, TikTok, and/or other video-first portfolios with budgets of $20M+/year. - Experience scaling performance video in at least one major lead gen niche: affiliate, call-based, insurance, financial services, health, or marketplace. Requirements - Full ownership of spend, pacing, reporting, operations, and profitability for Insurance YouTube campaigns. - Live in Google Ads, owning campaign architecture, audience strategy, bidding, budget allocation, conversion events, targeting, exclusions, and testing frameworks. - Scale across the insurance verticals, tailoring strategy to each one's customer journey and economics. - Build campaigns that drive both leads and inbound calls, focusing on key metrics. - Own creative from a performance lens, partnering with the creative team. - Communicate performance, insights, and decisions to stakeholders, teams, and executives daily. - Build repeatable operating systems for video buying, creative testing, audience expansion, and multi-vertical scaling. Benefits - Base Salary: $150,000 to $170,000 per year, paid semi-monthly. - Profit-sharing bonus and competitive benefits. Company Description Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

• Leverage AI content and collaborate with human writers to concept and design high-quality, engaging creative that test hypotheses, drive business results, and provide insights about our audiences. • Utilize skills in video production, editing, and motion graphics to create compelling, eye-catching visual communications that resonate with our target audience for a range of channels including email, Meta, Tiktok, display, native and more. • Support Brand design needs as business priorities require. • Lean into discussions with stakeholders to understand business goals and challenges, identify creative testing opportunities, and drive creative testing that helps reach channel goals. • Actively participate in group discussions and brainstorming sessions; be fully engaged, provide value, and stay solutions-oriented. • Build strong relationships with fellow members of the Creative Team; share your ideas generously, support fellow team members as necessary, and celebrate their victories. • Work on multiple projects simultaneously, ensuring timely delivery of high-quality assets within deadlines. • Adhere to all production processes, and help determine ways to improve current processes and/or create new ones. • Embrace AI tools with proactive curiosity, exploring and finding time-saving solutions that you can share with the team. • Take ownership in all your projects; be proactive in finding solutions to keep moving them forward. • Ensure all projects are on brand and compliant to regulatory and legal requirements. • Immerse yourself in each advertising channel to understand the targeting, user mindset, competitive landscape, and best practices. • Harness these insights to craft powerful, channel-specific creative that resonates with users and drives results. • Lead the charge in digital design innovation by staying ahead of current trends, pinpointing test-worthy opportunities, and spearheading discussions to cultivate creative hypotheses for rigorous testing.

• Campaign Developer is primarily responsible for execution/implementation of marketing campaigns using RPM Direct proprietary campaign management tool (CampaignDirect) and/or adhoc programmatic workflows. • Design, develop, and optimize complex SQL queries, views, stored procedures, and packages in Oracle • Support database-driven marketing campaigns, including audience selection, segmentation, suppression logic, and tracking • Collaborate with marketing, analytics, and data science teams to translate business requirements into technical solutions • Provide production support, troubleshooting, and root-cause analysis for data issues • Ensure data accuracy, integrity, and performance across large, high-volume datasets

Role Description We are looking for a Growth Marketing Manager who understands that the best performance marketing earns attention instead of feeling like advertising. Archy builds modern software that lets dental practices focus on patient care rather than wrestling with outdated tools. Full-funnel, data-driven growth is how we meet practices where they are, earn trust, and show them a better way to work. This is a hands-on performance marketing role. You will own the day-to-day strategy and execution of Archy's paid acquisition engine across Meta Ads, Google Ads, and TikTok Ads. You will turn audience insight, performance creative, disciplined campaign management, and clear measurement into qualified pipeline and revenue against defined targets. You will work closely with marketing, Sales, SDRs, RevOps, leadership, and creative collaborators to improve every step from first impression through closed-won revenue. Performance marketing will remain the center of the role, with opportunities to contribute to broader growth work as business needs evolve. Job Responsibilities - Own the full campaign lifecycle across Meta Ads, Google Ads, and TikTok Ads, including objectives, account and campaign structure, setup and quality assurance, audience or keyword targeting, budgets and bidding, launch, pacing, optimization, experimentation, measurement, and reporting. - Develop a consistent pipeline of performance marketing creative concepts grounded in customer insight, channel behavior, and campaign data. - Collaborate with creative partners to bring concepts to market, provide specific performance feedback, and improve the next round of assets. - Build and manage an experimentation roadmap across creative, messaging, audiences, offers, landing pages, campaign structures, and bidding approaches. - Analyze creative and campaign performance by concept, hook, format, audience, placement, and funnel stage. - Design and optimize full-funnel programs that build awareness, generate high-intent leads, improve marketing-qualified lead to sales-qualified lead conversion, create opportunities, and contribute to closed-won revenue. - Track and manage channel budgets, monitor pacing and customer acquisition cost, and recommend reallocations based on performance, seasonality, test results, lead quality, and business priorities. - Comfortable with AI and faster because of it. You use AI tooling such as Claude Code and Codex to quickly create and iterate on creative, concepts, and analysis. Qualifications - 5+ years of relevant experience in performance marketing, growth marketing, or demand generation, including sustained ownership of paid media programs and measurable pipeline or revenue outcomes. - Hands-on experience building, launching, managing, optimizing, and measuring campaigns in Meta Ads, Google Ads, and TikTok Ads. - A track record of owning the full campaign lifecycle, including strategy, account and campaign setup, targeting, budgets and bidding, launch quality assurance, pacing, optimization, experimentation, measurement, and reporting. - Experience developing performance marketing creative concepts and briefs that define the audience insight, angle, hook, format, hypothesis, variants, and success metrics. - Strong analytical judgment across platform and full-funnel metrics, with experience using spreadsheets, marketing analytics, customer relationship management, and attribution tools. - Experience partnering with Sales, SDRs, RevOps, marketing, and creative collaborators to improve targeting, messaging, asset quality, conversion, and downstream business impact. - Clear written and verbal communication, including creative briefs, performance readouts, and recommendations. - Comfort operating in a startup or high-growth environment where priorities move quickly. Preferred Experience - Experience with HubSpot or a similar CRM and marketing automation platform. - Experience with Claude Code or Codex, comfortable with AI tooling. - Experience testing adjacent paid channels such as LinkedIn Ads, YouTube Ads, Reddit Ads, or programmatic media. - Background in B2B SaaS, vertical software, or marketing to small and midsize businesses. - Experience contributing to integrated, viral, community, or unconventional campaigns that also produced measurable business outcomes. Benefits - Competitive salary and equity (some roles may be eligible for performance-based incentives or bonuses). - Health, dental, and vision insurance. - 401(k) plan. - Flexible vacation policy. - Remote-friendly culture.