Role Description What you'll do: - Own paid channel strategy and execution - Coordinate with the marketing and sales team to plan, build, and manage paid campaigns across Google Ads, LinkedIn, Meta, and other programmatic channels. - Drive pipeline and revenue impact - Work closely with the sales and channel teams to understand pipeline targets and ensure paid activity is generating the right volume and quality of leads. - Manage and optimise budget - Own the performance marketing budget, allocate spend across channels based on performance data, forecast accurately, and report on ROI to senior stakeholders. - Test, learn, and iterate - Run structured A/B tests across ad creative, work with our Website & CRO team to optimise landing pages, and test new audience segments. - Collaborate on messaging impact - Create a data led feedback loop with the wider Marketing, Sales, Channel & Product teams to provide clear guidelines on messaging that attracts and engages our ICPs and existing customer base. - Own performance reporting - Work with our Data & Analytics team on performance marketing analytics and reporting. - Manage agency relationships - Where external agencies or freelancers support paid activity, manage those relationships to deliver quality output within budget. Qualifications - 5+ years in a performance marketing role, ideally within B2B SaaS or technology - Proven track record of managing significant paid media budgets (£1m+ per year) with measurable pipeline impact - Hands-on platform experience across Google Ads, LinkedIn Campaign Manager, and Meta Ads Manager - Experience working within a demand generation framework and understanding of the full B2B funnel Requirements - Strong analytical ability, comfortable in GA4, HubSpot, Salesforce, Hockeystack (or equivalent CRM), and Excel or BI tools - Confident interpreting data to make spend and strategy decisions - Solid understanding of B2B buyer journeys and how paid activity fits within different GTM motions - Experience with landing page optimisation and A/B testing - Clear, confident communicator, able to present performance results and recommendations to senior stakeholders Benefits - Competitive pay - Generous paid time off - Flexible working options including our XFlex programme and a “work from anywhere” allowance - Enhanced leave for all new parents, regardless of gender, family structure, or path to parenthood - Comprehensive healthcare coverage - Fully funded insurance and income protection - Access to 24/7 virtual care - Mental health, legal and financial support through employee assistance programmes - Contributory retirement plans and savings support - Perks like subscriptions to Calm and Blinkist, fitness and lifestyle credits, global travel assistance, and a wide range of discounts

Role Description We're looking for a performance video growth leader to take full ownership of Launch Potato's video business, starting with YouTube and expanding into other video-first platforms over time. This is a builder's role. - Combine hands-on campaign management with high-level strategy. - Own execution, P&L, pacing, reporting, growth targets, creative testing, and operating cadence. - Build, optimize, and scale campaigns while creating systems and playbooks for growth. - Initial focus on Insurance, including auto, home, health, ACA, Medicare, and other call-based or lead-based products. - Adapt buying strategy and messaging by audience, product, and funnel stage. - Expand into streaming, linear TV, Meta, TikTok, and other emerging video channels over time. Qualifications - 8+ years managing high-growth performance marketing portfolios. - 3+ years managing and scaling YouTube, Meta, TikTok, and/or other video-first portfolios with budgets of $20M+/year. - Experience scaling performance video in at least one major lead gen niche: affiliate, call-based, insurance, financial services, health, or marketplace. Requirements - Full ownership of spend, pacing, reporting, operations, and profitability for Insurance YouTube campaigns. - Live in Google Ads, owning campaign architecture, audience strategy, bidding, budget allocation, conversion events, targeting, exclusions, and testing frameworks. - Scale across the insurance verticals, tailoring strategy to each one's customer journey and economics. - Build campaigns that drive both leads and inbound calls. - Own creative from a performance lens, partnering with the creative team while using AI and self-serve tools. - Proactively communicate performance, insights, and decisions to stakeholders, teams, and executives. - Build repeatable operating systems for video buying, creative testing, audience expansion, and multi-vertical scaling. Benefits - Base Salary: $150,000 to $170,000 per year, paid semi-monthly. - Compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Company Description Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

Role Description We're looking for a performance video growth leader to take full ownership of Launch Potato's video business, starting with YouTube and expanding into other video-first platforms over time. This is a builder's role. - Combine hands-on campaign management with high-level strategy. - Own execution, P&L, pacing, reporting, growth targets, creative testing, and operating cadence. - Build, optimize, and scale campaigns while creating systems and playbooks for growth. - Initial focus on Insurance, with ownership across various products. - Adapt buying strategy and messaging by audience, product, and funnel stage. - Expand into streaming, linear TV, Meta, TikTok, and other emerging video channels over time. Qualifications - 8+ years managing high-growth performance marketing portfolios. - 3+ years managing and scaling YouTube, Meta, TikTok, and/or other video-first portfolios with budgets of $20M+/year. - Experience scaling performance video in at least one major lead gen niche: affiliate, call-based, insurance, financial services, health, or marketplace. Requirements - Full ownership of spend, pacing, reporting, operations, and profitability for Insurance YouTube campaigns. - Live in Google Ads, owning campaign architecture, audience strategy, bidding, budget allocation, conversion events, targeting, exclusions, and testing frameworks. - Scale across the insurance verticals, tailoring strategy to each one's customer journey and economics. - Build campaigns that drive both leads and inbound calls, focusing on key metrics. - Own creative from a performance lens, partnering with the creative team. - Communicate performance, insights, and decisions to stakeholders, teams, and executives daily. - Build repeatable operating systems for video buying, creative testing, audience expansion, and multi-vertical scaling. Benefits - Base Salary: $150,000 to $170,000 per year, paid semi-monthly. - Profit-sharing bonus and competitive benefits. Company Description Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

• Leverage AI content and collaborate with human writers to concept and design high-quality, engaging creative that test hypotheses, drive business results, and provide insights about our audiences. • Utilize skills in video production, editing, and motion graphics to create compelling, eye-catching visual communications that resonate with our target audience for a range of channels including email, Meta, Tiktok, display, native and more. • Support Brand design needs as business priorities require. • Lean into discussions with stakeholders to understand business goals and challenges, identify creative testing opportunities, and drive creative testing that helps reach channel goals. • Actively participate in group discussions and brainstorming sessions; be fully engaged, provide value, and stay solutions-oriented. • Build strong relationships with fellow members of the Creative Team; share your ideas generously, support fellow team members as necessary, and celebrate their victories. • Work on multiple projects simultaneously, ensuring timely delivery of high-quality assets within deadlines. • Adhere to all production processes, and help determine ways to improve current processes and/or create new ones. • Embrace AI tools with proactive curiosity, exploring and finding time-saving solutions that you can share with the team. • Take ownership in all your projects; be proactive in finding solutions to keep moving them forward. • Ensure all projects are on brand and compliant to regulatory and legal requirements. • Immerse yourself in each advertising channel to understand the targeting, user mindset, competitive landscape, and best practices. • Harness these insights to craft powerful, channel-specific creative that resonates with users and drives results. • Lead the charge in digital design innovation by staying ahead of current trends, pinpointing test-worthy opportunities, and spearheading discussions to cultivate creative hypotheses for rigorous testing.