Scratch Financial is the world's simplest patient financing solution.
Product Manager - Product Strategy & Marketing
Location
New York
Posted
1 day ago
Salary
$110K - $145K / year
Seniority
Senior
Job Description
Product Manager - Product Strategy & Marketing
Scratch Financial
Company Description NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information. Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world. Job Description The Product Manager, Product Strategy & Marketing will be part of our Enterprise Data + AI Product organization and will report into the Product Strategy & Marketing function. In this role, the Product Manager will treat our offerings like a product portfolio; clear names, value propositions, target users, and adoption motions so that leadership, analysts, and business partners can consistently answer: Who we are. What we offer. How it's used. Why it matters. This is a product role where the "product" is our catalog and portfolio experience, and how the enterprise discovers, understands, adopts, and succeeds with our offerings. You will build and run the portfolio go-to-market (GTM) engine: crisp packaging and narratives, reusable enablement materials, structured stakeholder touchpoints (demos/QBRs), and adoption measurement that makes progress visible and measurable. You'll partner closely with Product Managers and Product Operations to ensure a consistent stakeholder experience and clear "how to engage" guidance, while not owning day-to-day ticket/queue execution. This role is ideal for a product manager with strong customer-success instincts (adoption, outcomes, feedback loops) who can translate complex data products into clear packaging, measurable adoption, and a repeatable stakeholder experience. What You Will Own: - A clear, current portfolio narrative (what we offer, who it's for, why it matters) and the core GTM assets that support it - A lightweight adoption measurement approach (signals, simple dashboards/readouts, and insights that drive decisions) - Recurring portfolio touchpoints (demos/QBRs/portfolio readouts) and the materials to make them effective - Voice-of-customer loops and feedback synthesis into portfolio messaging and PM roadmap inputs - "How to engage" guidance and communications that keep stakeholders aligned and reduce friction Responsibilities: - Portfolio Packaging & Product Marketing ( internal GTM ): Own and evolve the enterprise portfolio narrative with product leaders - clear positioning, value propositions, target users, and "what we offer" clarity; create and maintain portfolio packaging assets (one-pagers, master story deck, talk tracks, FAQs, demos/QBR templates). - Adoption & Success Measurement: Define adoption measures for priority products (usage, activation, engagement, qualitative health signals), track trends, and surface friction and decisions needed; partner with analytics to make adoption visible through simple dashboards and recurring readouts. - Voice of the Customer & Business Feedback Loops: Establish and run VoC loops (stakeholder interviews, syntheses, feedback capture) and translate insights into portfolio messaging, enablement updates, and roadmap inputs for product teams. - Stakeholder Touchpoints & Enablement: Lead portfolio-level touchpoints (demos/QBRs/portfolio readouts) and ensure materials are current, consistent, and executive-ready; maintain clear "how to engage" guidance for internal and business partner audiences. - Cross-functional Alignment: Partner with Product Ops and Product Managers to align stakeholder experience and service expectations (e.g., what is in scope vs out of scope, exception paths, escalation triggers), while not running the ticket queue or service desk operations. - Product Catalog & Portfolio Hygiene: Maintain clarity between the exec-facing portfolio and the deeper product catalog so definitions remain crisp and ambiguous "concepts" do not get positioned as products. - Automation & Scale: Identify repeatable portfolio/GTM motions suitable for automation (e.g., knowledge base updates, FAQs, templates, intake guidance, stakeholder updates) and leverage modern AI-assisted tools to scale self-serve workflows over time (tool-agnostic; internal platforms may vary). Qualifications Requirements: - Bachelor's degree or equivalent practical experience. - Demonstrated track record of developing strong relationships with key business partners and technology stakeholders. - 5+ years of experience in product management, product strategy, product marketing/GTM, portfolio/program strategy, customer success for technical products, or similar roles within a product/technology environment. - Strong data fluency: experience defining adoption metrics and interpreting usage/engagement signals to tell a clear story and drive decisions (SQL a plus, not required). - Strong ability to translate complex technical/product landscapes into clear narratives, executive-ready artifacts, and repeatable go-to-market materials. - Excellent communication skills (written and verbal) with the ability to drive alignment across multiple stakeholders in a complex environment. - Strong analytical and problem-solving skills; structured approach to synthesizing feedback into product opportunities and outcomes. - Comfortable navigating ambiguity and operating across cross-functional teams (Product Ops, Product Managers, Engineering, Data, Cyber/Privacy). - Familiarity with common tools (e.g., Jira/Service Desk awareness, SharePoint/Confluence, Airtable/Excel, Slack/Teams, presentation tools). Desired Characteristics: - Experience supporting platform/data products and stakeholder ecosystems with multiple business units. - Strong ownership mindset and follow-through; proactive driver who doesn't require chasing. - Ability to work under pressure and tight deadlines; high integrity and accountability. - Experience leveraging AI-assisted tools (e.g., developer assistants, workflow automation) to scale documentation, enablement, and self-serve workflows. Additional Requirements: - Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time. This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $110,000 - $145,000 Additional Information As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.
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Role Description We are hiring our Product Marketing Lead: the person who owns how the market understands Pulsate and how our products come to market. You will define our positioning, lead the go-to-market for new products and features, and build the engine that turns our loyal customer base and strong partner network into pipeline and growth. This is a senior, high-ownership role reporting to the CEO, with the opportunity to shape and grow the marketing function. If you want real ownership, a product people love, and a market where great marketing genuinely moves the business, this is a rare one. What you will do - Own our positioning and messaging, and make it consistent and compelling across our website, sales materials, and campaigns. - Lead go-to-market for new products and features, starting with our behavior-driven journeys product, from launch strategy through enablement and demand. - Build a proof engine: turn customer outcomes into quantified, credible stories and a strong reference program. - Partner with the major digital banking platforms on joint marketing that builds pipeline through our ecosystem. - Run the demand engine and improve how efficiently we convert interest into qualified opportunities, with clear measurement and reporting. - Craft messaging that resonates with the people who buy in this market: leaders across marketing, digital banking, lending, and the C-suite at credit unions and community banks. - Lead and grow a small team and a set of specialist partners, using modern tools, including AI, to do more with focus. What you will achieve in your first year - A clear, differentiated market position that the whole company rallies behind. - A confident product launch that lands with customers and drives adoption. - A steady stream of quantified customer success stories that power sales and retention. - A measurable, partner-led pipeline and a marketing function that runs on data. Qualifications - Substantial experience in B2B SaaS product marketing, including owning positioning and leading a product launch end to end. - A track record you can point to: a launch or repositioning you led, and the results it delivered. - Comfort as a hands-on leader in a lean team, equally happy setting strategy and doing the work. - Fluency with modern marketing and AI tools, and good judgement about where they help. - Ideally, experience in fintech or banking technology, so you understand how financial institutions buy. If you have not marketed to credit unions or banks before, you are genuinely curious to learn. - Startup or scale-up experience: you are comfortable with ambiguity and limited resources, and you like building things from the ground up. - You want to own and build a function, not step into a purely individual-contributor role. Benefits - Real ownership: you will lead marketing, not inherit someone else's playbook. - Impact you can see: in our market, strong marketing directly changes the trajectory of the business. - A product with purpose: we help community financial institutions serve their members better. - A senior seat: you report to the CEO and help shape company strategy. - Remote-first, with a collaborative team across Ireland and the US. Compensation and benefits - We offer a competitive salary benchmarked to your location and experience. How to apply Tell us why this role is right for you and share one example of positioning or a product launch you are proud of. We review applications on a rolling basis and move quickly for the right person. Equal opportunity Pulsate is an equal opportunity employer. We welcome applicants of all backgrounds and are committed to building an inclusive team. If you need any accommodation during the process, let us know and we will be glad to help.



