• drive product marketing strategy across lines of business and member segments. • Lead the development of integrated marketing strategies for Medicaid and Healthy Horizons, aligned with business goals and regulatory requirements. • Partner with Product, Brand, Compliance, and Market teams to ensure culturally relevant and compliant messaging. • Oversee campaign planning, creative development, and performance tracking. • Serve as a subject matter expert on Medicaid audiences, market dynamics, and communication best practices. • Guide cross-functional teams in executing high-impact, community-focused marketing initiatives.

• Manage the GTM technology stack and implement tools to optimize operations across marketing automation, CRM, analytics, and reporting systems • Develop and optimize GTM workflows, processes, and procedures to streamline execution and improve cross-functional team efficiency • Collaborate with marketing, sales, and customer success teams to establish lead and pipeline management processes, ensuring seamless flow of prospects and customers through the full funnel • Monitor and analyze GTM performance metrics to identify areas of improvement and provide actionable insights across the revenue funnel • Own and manage GTM data and analytics, including data hygiene, segmentation, and reporting across systems • Coordinate with cross-functional teams to ensure accurate and timely execution of GTM initiatives, including campaigns, pipeline reviews, forecasting support, and reporting cadences

• Develop and drive CHG's go-to-market strategy across our portfolio of technology and service offerings • Build and maintain GTM frameworks that give sales, marketing, and product teams a shared language, approach, and playbook for taking offerings to market • Lead the packaging, positioning, and naming of offerings to ensure consistency and clarity across the portfolio • Identify whitespace, competitive dynamics, and market opportunities that should inform how we position and evolve our solutions • Engage directly with key clients to understand their business environment, workforce challenges, and how they are selecting, implementing, and using our solutions • Serve as a strategic connector between client insight and internal product, marketing, and sales teams • Help clients understand and maximize the value of CHG's full portfolio — not just individual products or services • Surface client intelligence that sharpens our GTM approach and informs our product roadmap • Partner with senior product leaders to level up CHG's product marketing capabilities — ensuring our offerings are clearly defined, differentiated, and positioned for the markets we serve • Tighten the connection between product teams and the day-to-day execution reality of client success • Work alongside marketing, engineering, and product teams to ensure what we build and what we say are in full alignment • Develop sales enablement tools, training, and materials that allow client-facing teams to lead with confidence across all offerings • Operate as a trusted partner and connector across the organization — bringing together sales, marketing, product, technology, and client solutions around a shared commercial strategy • Influence without authority across senior leadership and functional teams • Help the organization move from siloed execution to a unified, client-centered go-to-market model

About Zscaler Zscaler accelerates digital transformation to ensure our customers can be more agile, efficient, resilient, and secure. As an AI-forward enterprise, we are constantly pushing the envelope, leveraging the world’s largest security data lake to power our cloud-native Zero Trust Exchange platform. This innovation protects our customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location. Here, impact in your role matters more than title and trust is built on results. We say, impact over activity. We seek innovators who actively use AI to amplify their impact and who thrive in an environment where we leverage intelligent systems to stay ahead of evolving threats. We believe in transparency and value constructive, honest debate—we’re focused on getting to the best ideas, faster. We build high-performing teams that can make an impact quickly and with high quality. To do this, we are building a culture of execution centered on customer obsession, collaboration, ownership, and accountability. We value high-impact, high-accountability with a sense of urgency where you’re enabled to do your best work and embrace your potential. If you’re driven by purpose, thrive on solving complex challenges, and want to be part of the team that’s helping to secure the AI age, we invite you to bring your talents to Zscaler and help shape the future of cybersecurity. The RoleWe’re looking for a Product Marketing Manager to join Zscaler Platform Marketing team. This role reports to the Sr. Director, Product Marketing for Zscaler’s core product marketing team. In this role, you will market platform services and features such as resilience, APIs, automation, Business Continuity Cloud, Zscaler Client Connector, and Zscaler’s agentic operations framework. You will be a key driver in sharing our story in compelling and expressive ways. You will collaborate with diverse, creative people around the globe to hone the Zscaler brand, increase awareness and demand, support partnerships, and drive home big wins for the world’s cloud security leader and our customers worldwide. This hybrid role is based in San Jose, CA. What you’ll do (Role Expectations) - Go-To-Market Strategy: Contribute to the development and execution of the GTM strategy encompassing positioning, packaging, marketing campaign tactics, pipeline generation, and solutions selling. - Messaging & Content: Create compelling product collateral and messaging that addresses customer challenges and drives solutions adoption. - Product Management Collaboration: Work closely with product management to synthesize technical outputs into clear, impactful value propositions. - Product Launches: Plan and coordinate with cross-functional teams to launch new products and releases successfully. - Sales Enablement: Support customer-facing teams with sales tools, messaging, training materials, and collaboration on corporate and field marketing campaigns. Who You Are (Success Profile) - You thrive in ambiguity. You're comfortable building the path as you walk it. You thrive in a dynamic environment, seeing ambiguity not as a hindrance, but as the raw material to build something meaningful. - You act like an owner. Your passion for the mission fuels your bias for action. You operate with integrity because you genuinely care about the outcome. True ownership involves leveraging dynamic range: the ability to navigate seamlessly between high-level strategy and hands-on execution. - You are a problem-solver. You love running towards the challenges because you - are laser-focused on finding the solution, knowing that solving the hard problems delivers the biggest impact. - You are a high-trust collaborator. You are ambitious for the team, not just yourself. You embrace our challenge culture by giving and receiving ongoing feedback—knowing that candor delivered with clarity and respect is the truest form of teamwork and the fastest way to earn trust. - You are a learner. You have a true growth mindset and are obsessed with your own development, actively seeking feedback to become a better partner and a stronger teammate. You love what you do and you do it with purpose. What We’re Looking for (Minimum Qualifications) - Experience: 3+ years of experience in enterprise product marketing, cybersecurity, SaaS, or Security Operations. - Content Creation: Proven ability to create and deliver high-impact messaging and marketing collateral. - Communication: Strong written, verbal, and presentation skills with demonstrated experience building compelling slide decks. - Domain Expertise: Specialized knowledge in network security, cloud architecture, or related technical areas. - Education: BS/MS degree or equivalent in a STEM or Business field. What Will Make You Stand Out (Preferred Qualifications) - Deep understanding of enterprise security trends, security operations challenges, and managed security services. - Demonstrated success in launching and scaling B2B SaaS, security solutions, or managed security services. - Demonstrated success in launching differentiated products and driving market adoption. #LI-Hybrid #LI-SanJose #LI-DS9 Zscaler’s salary ranges are benchmarked and are determined by role and level. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations and could be higher or lower based on a multitude of factors, including job-related skills, experience, and relevant education or training. The base salary range listed for this full-time position excludes commission/ bonus/ equity (if applicable) + benefits. Base Pay Range $1—$1 USD At Zscaler, we are committed to building a team that reflects the communities we serve and the customers we work with. We foster an inclusive environment that values all backgrounds and perspectives, emphasizing collaboration and belonging. Join us in our mission to make doing business seamless and secure. Our Benefits program is one of the most important ways we support our employees. Zscaler proudly offers comprehensive and inclusive benefits to meet the diverse needs of our employees and their families throughout their life stages, including: - Various health plans - Time off plans for vacation and sick time - Parental leave options - Retirement options - Education reimbursement - In-office perks, and more! Learn more about Zscaler's hybrid working model and benefits here. By applying for this role, you adhere to applicable laws, regulations, and Zscaler policies, including those related to security and privacy standards and guidelines. Zscaler is committed to providing equal employment opportunities to all individuals. We strive to create a workplace where employees are treated with respect and have the chance to succeed. All qualified applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy or related medical conditions), age, national origin, sexual orientation, gender identity or expression, genetic information, disability status, protected veteran status, or any other characteristic protected by federal, state, or local laws. See more information by clicking on the Know Your Rights: Workplace Discrimination is Illegal link. Pay Transparency Zscaler complies with all applicable federal, state, and local pay transparency rules. Zscaler is committed to providing reasonable support (called accommodations or adjustments) in our recruiting processes for candidates who are differently abled, have long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support.