Role Description We're looking for a B2B Integrated Campaign Manager who wakes up thinking about pipeline. In this role, you'll own the strategy and hands-on execution of full-funnel, multi-channel campaigns that drive real revenue; building in HubSpot, pulling the levers, and iterating relentlessly until the numbers move. This is a fast-scaling SaaS environment where every campaign decision is made through one lens: what gets more qualified opportunities into the funnel, faster. This role blends campaign strategy, cross-functional leadership, and technical campaign execution, and it demands someone who plans obsessively and operates with precision. You'll be managing multiple campaigns and stakeholders simultaneously, and the throughline that keeps it all moving is your ability to build the system, run the system, and hold it accountable to pipeline. What You’ll Do: - Campaign Strategy & Execution: - Develop and execute integrated, multi-channel campaigns to drive demand, pipeline, and revenue - Translate business goals into coordinated campaigns across email, paid media, web, events, and sales outreach - Own campaign execution end-to-end, including building and launching campaigns in HubSpot - Marketing Automation & Campaign Operations: - Build, test, and deploy campaign assets in HubSpot (emails, landing pages, workflows, forms) - Partner with Lifecycle Marketing to ensure proper segmentation, targeting, and timing - Manage campaign workflows and triggers to support lead generation and nurture efforts - Ensure campaigns are properly tracked, tagged, and attributed - Cross-Functional Alignment: - Collaborate with product marketing, content, design, and sales to align messaging and campaign goals - Work closely with RevOps to ensure Salesforce and HubSpot alignment for campaign tracking and lead flow - Support sales with campaign insights, follow-up strategies, and enablement materials - Performance & Optimization: - Define KPIs (MQLs, pipeline, conversion rates, campaign ROI) - Monitor campaign performance and optimize in real time (A/B testing, messaging, timing, channels) - Build and maintain campaign reporting dashboards in HubSpot - Data & Compliance: - Ensure campaigns follow best practices for data usage, segmentation, and compliance (CAN-SPAM, GDPR) - Maintain clean campaign data and proper attribution tracking Qualifications - 4–7+ years in B2B SaaS marketing, demand generation, or integrated campaigns - Hands-on experience executing campaigns in HubSpot (or similar MAP) - Strong understanding of pipeline generation and SaaS funnel metrics - Experience working with Salesforce CRM and marketing-sales alignment - Ability to manage both strategy and execution in a fast-paced environment Requirements - Campaigns consistently generate qualified pipeline and revenue - Seamless execution from strategy → build → launch → optimization - Strong alignment between marketing campaigns and sales outcomes - Clear, reliable campaign reporting and attribution Benefits - Competitive compensation package including stock options - Flexible work schedule - Comprehensive benefits including retirement plan match - Opportunity to make a real impact every day - Work with a dynamic and growing team - Unlimited PTO Company Description AssetWatch serves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition monitoring experience, with a passion to care about the assets our customers care for every day. We are a devoted and capable team that includes world-renowned engineers and distinguished business leaders united by a common goal – To build the future of predictive maintenance.

• Enjoy a real Friday off every week • Work comfortably from home, anywhere in Quebec • We’re looking for people who enjoy chatting and selling naturally • Comfortable in English

• Own and lead the company's marketing strategy across lead generation, email marketing, funnels, and conversion optimization. • Develop and continuously test high-performing marketing hooks, messaging, and copy that attracts the ideal customer. • Build, optimize, and own email segmentation, automation, and customer journeys. • Analyze marketing performance and proactively recommend improvements based on data and testing. • Lead and manage external marketing partners, including paid advertising, Instagram execution, website vendors, and other contractors. • Partner closely with leadership on YouTube and podcast marketing initiatives while prioritizing performance marketing improvements. • Optimize landing pages, sales pages, and funnel performance to improve conversion rates. • Build scalable marketing systems and processes that support long-term growth. • Stay current on marketing trends, consumer behavior, and emerging best practices while rapidly testing new ideas. • Leverage AI responsibly to improve efficiency while ensuring all strategy, creativity, and final work reflects original human thinking. • Roll up your sleeves and execute alongside the team rather than operating solely at a strategic level. • Present recommendations, insights, and performance updates to leadership with confidence and ownership.

• Leverage and manage existing marketing systems and tools— “plug and play” without needing to build from scratch. • Customize marketing templates (flyers, photo and video materials, emails, SMS) by updating market-specific stats and messaging to match targeted audiences. • Execute SMS and email marketing campaigns, including drip sequences, on schedule and within compliance standards. • Monitor and adjust campaign performance using KPIs, open rates, CTRs, and conversion metrics. • Conduct data clean-up, maintenance, and segmentation to ensure accuracy and consistency across CRM systems. • Maintain data integrity in all marketing efforts, adhering to company policies and industry regulations. • Ensure all marketing materials and strategies are compliant with mortgage industry standards and guidelines. • Implement and optimize workflows using marketing automation platforms and CRM integrations. • Work with APIs to connect marketing platforms and ensure seamless communication between systems. • Troubleshoot system errors or marketing logic issues across tools and campaigns. • Provide tactical input into the planning and execution of marketing strategies tailored to real estate and mortgage audiences. • Identify optimization opportunities across the customer lifecycle—from lead capture to nurture and close. • Collaborate with loan officers, agents, and operations teams to align marketing efforts with business objectives.